Miguel Todaro

Current

Marketing Manager at Bytek Autombiles / Carling Motors / Jaguar-Land Rover Ottawa / Import AutoLeasing / St Laurent Volvo
Vice President of IVY Marketing at IVY Institute of Behavioural Science

Past

Marketing and Sales Executive at PCIS Ltd.
VP Marketing and Sales at ZE PowerGroup Inc.
Communications Manager at Praxis Technical Group Inc.

Marketing Manager at Peugeot Argentina
Marketing and Business Development for Spare Parts Division at Fiat Auto Argentina
Marketing and Business Dev / Executive Director (Latinamerica subsidiary) at UNICEF
Director of Communications at Mariano Moreno Public Library

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Education

Fine Arts School (Escuela Municipal de Bellas Artes Carlos Morel Quilmes)
Universidad Argentina 'John F. Kennedy'
Universidad Nacional del Centro de la Provincia de Buenos Aires

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Recommended

3 people have recommended Miguel

Connections

146 connections

Industry

Marketing and Advertising

Websites

Miguel Todaro’s Summary

He has been consultant for important corporations on marketing, multimedia and e-commerce projects.
His unique methodology challenges conventional wisdom and delivers meaningful change and measurable Return On Investment. He achieve exponential results by unleashing an array of integrated, strategic and tactical online functions.
In 1997 he developed one of the first automotive e-commerce project on the net, for the Italian company Fiat Auto International Corporation (FIAT).

He has been privileged to help international major companies including IBM, Peugeot, Oracle, Siemens, Herbalife, GE, UNICEF, Chevron and many others.
He also developed experimental multimedia e-learning ventures for different companies in Canada, including BP and Methanex Corp.

He is also the author of the book "Internet Marketing Methods Revealed", published by Atlantic Publishing Co. (ISBN-10: 1601382650)

Miguel Todaro’s Specialties:

SEO Strategy and implementation, Strategic Planning, Sales Strategy and Planning, more than 15 years of Marketing and corporate communication experience, strong knowledge in Automotive and Software Development industries, 7 years of experience as a University Teacher.

My big skill is the ability to implement and covert strategy into actions. I strongly believe that knowledge is "not power", is "potential power": 50% planning 50% action.

Miguel Todaro’s Experience

Marketing Manager

Bytek Autombiles / Carling Motors / Jaguar-Land Rover Ottawa / Import AutoLeasing / St Laurent Volvo

(Automotive industry)

February 2009 — Present (10 months)
Vice President of IVY Marketing

IVY Institute of Behavioural Science

(Research industry)

January 2009 — Present (11 months)
Marketing and Sales Executive

PCIS Ltd.

(Information Technology and Services industry)

February 2008 — September 2008 (8 months)
VP Marketing and Sales

ZE PowerGroup Inc.

(Information Technology and Services industry)

June 2004 — February 2008 (3 years 9 months)
Communications Manager

Praxis Technical Group Inc.

(Privately Held; 11-50 employees; Online Media industry)

January 2002 — March 2004 (2 years 3 months)
Marketing Manager

Peugeot Argentina

(Public Company; 5001-10,000 employees; Automotive industry)

2000 — 2001 (1 year )
Marketing and Business Development for Spare Parts Division

Fiat Auto Argentina

(Privately Held; 1001-5000 employees; Automotive industry)

February 1996 — September 1999 (3 years 8 months)

Designed and developed a variety of Marketing products for Fiat Auto Corporation’s Spare Parts Global Department and Latin America division.
Implemented the official Spare Parts Web Site, introducing a revolutionary virtual online catalogue and one of the first e-Commerce concepts on Internet for the Automotive Industry. The website is currently internationally awarded (www.fiat.com.ar) and recognized as a major reference for the industry.
Marketing and Business Dev / Executive Director (Latinamerica subsidiary)

UNICEF

(Non-Profit; 10,001 or more employees; Non-Profit Organization Management industry)

June 1997 — September 1998 (1 year 4 months)

Project Manager for the Declaration of the Rights of the Child project.
Advisor of the board for particular strategic and business development projects, including the fundraising campaign “First Childs’98” in 1998.
Creator of the UNICEF Merchandising Department the same year.
Director of Communications

Mariano Moreno Public Library

(Government Agency; 51-200 employees; Government Administration industry)

January 1992 — June 1994 (2 years 6 months)

Miguel Todaro’s Education

Fine Arts School (Escuela Municipal de Bellas Artes Carlos Morel Quilmes)

Degree , Graphic Designer
Universidad Argentina 'John F. Kennedy'

Diploma , Marketing
Universidad Nacional del Centro de la Provincia de Buenos Aires

Diploma , Multimedia Programmer

Additional Information

Miguel Todaro’s Websites:

Miguel Todaro’s Interests:

Author of the book "Internet Marketing Revealed" from Atlantic Publishing Co. A well-crafted and complete tutorial on a subject vital to Web developers and marketers. This book teaches the fundamentals of online marketing implementation, including Internet strategy planning, the secrets of search engine optimization (SEO), successful techniques to be first in Google and Yahoo!, vertical portals, effective online advertisement, and innovative e-commerce development. This book will help you understand the e-business revolution as it provides strong evidence and practical direction in a friendly and easy-to-use self-study guide.