Casey Quinlan

Current

Partner at WellCentrix
Mighty Mouth & Storyteller in Chief at Mighty Casey Media

Past

Communications Chair at Greater Richmond Technology Council
VP/Marketing & Operations at SkyWire Communications, Inc.
Field Producer/Engineer at Quinlan Media Services

Field Engineer at NBC News

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500+ connections

Industry

Public Relations and Communications

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Casey Quinlan’s Summary

I help companies tell the remarkable stories that communicate their value.

Business development isn't about the transaction. It's about sharing a point of view - your customer's. It's about a shared story.

Making a sale is the repeating theme of your never-ending business story. How does an organization communicate its value? Not with a list of features and benefits, or with "special offer if you buy today" language, particularly not if it's looking to build a relationship that will lead to more than one transaction. Your brand is not your logo. Your brand is your story. Communicate directly and effectively with your market - tell a remarkable story.

About Casey:
- storyteller, media consultant, speaker, and writer with an extensive background in broadcasting, theater, and stand-up comedy, who believes that it - business, and life - is all about the story. Telling a great story attracts and engages your target audience, driving the growth of your brand.

- theater and performance studies at the University of San Francisco, American Conservatory Theater, HB Studios, and the American Comedy Institute.

- two decades in network news and sports, covering stories for Dateline and Today, presidential campaigns, wars, presidential campaigns that turned into wars, NFL Playoff games, Stanley Cup hockey, and the NBA..

- theater and improv training sure came in handy when Casey talked her way out of police custody in Saudi Arabia during Operation Desert Shield in 1991. She talked her way out of jail, and then got to stay in Saudi for four months - she's still not sure that was really a win, but it's a GREAT story.

- honed in-the-moment skills doing stand-up comedy, performing at Caroline’s, Gotham Comedy Club, Catch A Rising Star, and the New York Comedy Club. After facing drunken hecklers, corporate audiences are a walk in the park.

Casey Quinlan’s Experience

Partner

WellCentrix

(Partnership; Health, Wellness and Fitness industry)

September 2009 — Present (4 months)

WellCentrix provides the healthcare industry with turn-key programs to educate their patients, communicate with their market, and innovate in their delivery of care.

WellCentrix LLC offers. communication, marketing, IT process and virtualization, and supply-chain services to the health care industry. Our goal is to provide seamless services to providers who seek to be recognized as regional or national leaders in their area of expertise.

We help you put your ideas in practice. Communicate, educate, innovate: WellCentrix.
Mighty Mouth & Storyteller in Chief

Mighty Casey Media

(Privately Held; Public Relations and Communications industry)

July 2006 — Present (3 years 6 months)

Business storytelling - it's how you build your brand, and how you communicate your value to your market. Your branding story - the authentic story that engages your prospects, the one that makes them want to be part of the story - is the most powerful business development tool you've got.

A great story will get you and your customers to "happily ever after," that place where mutual trust, repeat business, and referrals happen. Do you have a great story?

I help businesses discover, craft, and deliver their stories - in conversations, in presentations, on the page, on screen - everywhere they interact with their customers and their market. Get attention in a media-saturated world...with a great story. Deliver genuine customer satisfaction...with a great story.

A great story will become your brand, your marketing plan, your PR strategy, and your sales funnel.

Are you telling a great story?
Communications Chair

Greater Richmond Technology Council

(Non-Profit; 1-10 employees; Public Relations and Communications industry)

December 2005 — January 2008 (2 years 2 months)

Communications Chair for Greater Richmond Technology Council. Member of Executive Council, meaning I get to help tell the story of the tech economy in central Virginia - we must be doing something right, since Virginia has been #1 State for Business in the Forbes list for two years running.

Specific actions include promoting the region as a destination of choice for technology sector companies; workforce development; legislative & regulatory issues; developing and delivering programs and services to inform and engage central Virginia technology businesses.

Regular press outreach through press releases and contact with beat reporters, and in the last two years I've helped create multimedia presentations for GRTC's annual Awards Gala.
VP/Marketing & Operations

SkyWire Communications, Inc.

(Privately Held; 1-10 employees; Broadcast Media industry)

September 2000 — April 2007 (6 years 8 months)

Part of the great media machine, I helped get the guy being interviewed on the Today Show - you know, the one standing in his front yard, or what's left of his front yard, or the correspondent standing in the front yard of the celebrity who just got busted - wind up on your TV by sending the SkyWire satellite truck to park at the curb near the front yard. There were also shuttle launches, NFL, NBA, NASCAR, inaugurations, hurricanes, horse races, and the occasional teleconference.

The buttoned-down version? Here it is:
-Manage day to day sales and operations, including bidding and rate negotiation
-Perform marketing duties including story pitching, ongoing research into new markets and customer relationship management
-Conduct site surveys
-Evaluate and report production technical requirements
-Direct on-site production and engineering
Field Producer/Engineer

Quinlan Media Services

(Privately Held; Myself Only; Broadcast Media industry)

January 1989 — December 2003 (15 years )

A member of the media scrum, I chased perps (including Michael Milken at 100+ MPH on a race from the NY Federal Courthouse to Teterboro Airport - now THAT was a ride!), got arrested in Saudi Arabia (don't ask) in the run-up to the Persian Gulf War, met a variety of international celebrities in an equal variety of circumstances, all while having a front row seat for the first draft of history, a/k/a the news business.

Serious, just-the-facts version:
-Produced/engineered production projects including live multi-camera news events, live sports, talk shows, music television, and high-end teleconferences
-Field producer on news and feature stories
-Produced/engineered a multitude of live remotes with an equal multitude of celebrities or personalities; negotiated for satellite and/or terrestrial space; booked crews, studio facilities, and production and/or satellite uplink trucks; arranged to have all pertinent video-and-audio sources available in a timely, coherent fashion.
Field Engineer

NBC News

(Public Company; 10,001 or more employees; GE; Broadcast Media industry)

April 1981 — December 1988 (7 years 9 months)

I was part of the NBC News technical team, covering stories around the world (from summit meetings to plane crashes, from state funerals to OpSail) and providing technical support to NBC's news bureaus in the US and overseas. Site surveys, getting transmission equipment through customs and to the back of beyond (and back), turning the contents of a pile of flight cases into an entire broadcast studio in a few hours to help bring a world event to your living room, or talking someone through a technical problem with "it doesn't work" as the symptom description - and that could just be a typical week.

Additional Information

Casey Quinlan’s Websites:

Casey Quinlan’s Interests:

Storytelling, sparking creative communication with improvisation and comedy skills/techniques, new media, vox populi journalism (a/k/a the blogosphere), truth, justice, the American way, using my powers only for good

Casey Quinlan’s Groups:

mediabistro.com, Greater Richmond Technology Council, Executive Women's Golf Assn., American Business Women's Assn., Venture Forum,
Dancing Elephants Achievement Group, Delectable Divas, C3