michelle thomas

Current

• Brand Marketing Manager at Zappos.com

Past

• Marketing Manager - 6pm at Zappos.com
• Affiliate Program Manager at MGM MIRAGE
• eBusiness Strategist at philosophy

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Education

• University of Phoenix
• Arizona State University, W. P. Carey School of Business
• Loveland High School

Recommended

10 people have recommended michelle

Connections

500+ connections

Industry

Retail

michelle thomas’s Summary

Extensive eCommerce and Internet Marketing knowledge combined with proven record for developing and executing marketing strategies to effectively meet department and organizational goals. Proven ability to grow revenues through new online initiatives including email marketing, search engine marketing, and online advertising. Results-driven with strong analytical, planning, and project management skills. Adept at communicating with management, vendors, and internal departments to coordinate overall marketing efforts.

michelle thomas’s Specialties:

online media buying; email marketing; campaign management; affiliate marketing; website merchandising; web 2.0; business development; search engine marketing (ppc and seo); relationship management; event planning; strategic/marketing planning; copywriting; project management; branding, direct marketing

michelle thomas’s Experience

• Brand Marketing Manager

  Zappos.com

  (Privately Held; 1001-5000 employees; Retail industry)

  June 2008 — Present (1 year 6 months)

  * Improve integration of all marketing functions to include offline advertising, online direct response, promotions, PR, event marketing, and co-op marketing to ensure we are sending consistent messages across all consumer touch points.
  * Drive marketing processes towards continually more challenging and innovative creative outputs that align with the Zappos corporate culture and engagement with customers.
  * Interpret and analyze available marketing research data to apply pertinent information and insights in the formulation of branding strategies and plans.
  * Assist with the development of creative briefs to guide the design and production of customer communications with internal design team and third party agencies.
  * Identify and cultivate new business or marketing opportunities that align with corporate objectives.
  * Manage financial budgets, brand plans, and team of marketing professionals.

• Marketing Manager - 6pm

  Zappos.com

  (Privately Held; 1001-5000 employees; Retail industry)

  September 2007 — June 2008 (10 months)

  * Built marketing programs from ground up for multiple direct response channels, including: comparison shopping, email marketing, search engine marketing, and affiliate program management.
  * Managed the tactical management, optimization, negotiation, development of these channels, including overall reporting and analysis.
  * Provided strategic direction to drive acquisition and increase awareness in online channels.
  * Initiated a re-branding campaign to give 6pm strategic direction as it relates to discounted merchandise in a variety of categories.
  * Developed marketing calendar for integrated marketing initiatives to ensure consistent message across channels.
  * Managed monthly invoices and budget reports, working in collaboration with various internal stakeholders.
  * Managed third-party relationships including existing partners and new business development.
  * Managed team of marketing professionals for the 6pm business.

• Affiliate Program Manager

  MGM MIRAGE

  (Public Company; 10,001 or more employees; Leisure, Travel & Tourism industry)

  October 2006 — September 2007 (1 year )

  * Daily affiliate management including ongoing development and deployment
  of: fresh marketing creative, affiliate communications such as eNewsletters, RSS feeds, offers, affiliate payments, and dispute resolution.
  * Monitor affiliate activity, analyze performance, identify areas of improvement,
  and recommend ways to increase affiliate-generated revenues.
  * Recruit new affiliates and strategic partners.
  * Oversee the development and distribution of marketing tools and sales
  creative to affiliates.
  * Establish channels of communication to ensure all affiliates have access to marketing tools, and to develop custom marketing material as required.
  * Work closely with each of the property marketing departments to build and expand the affiliate program.
  * Initiate new campaign ideas, incentives, and bonus offers.
  * Represent MGM MIRAGE at all affiliate marketing related trade shows.

• eBusiness Strategist

  philosophy

  (Privately Held; 201-500 employees; Cosmetics industry)

  February 2004 — October 2006 (2 years 9 months)

  * Strategy and development, execution, and management of integrated marketing initiatives to ensure consistent brand message throughout online, retail, direct response, and third party channels
  * Data anlsysis with respect to customer retention, loyalty, and acquisition
  * Optimization of copy, creative, and site experience to achieve maximum conversion through improved segmentation and targeted mailings
  * Grew and managed opt-in database
  * Executed online media buys, including site research, media planning, contract negotiations, campaign execution, and ongoing campaign optimization as well as create and manage online sweepstakes
  * Managed partner relationships including identifying new potential partners and negotiating deals for online advertising initiatives, promotional partnerships, and strategic web services.
  * Executed marketing programs for online channel partners including nordstrom.com, sephora.com, amazon.com, macys.com, drugstore.com, beauty.com, and skinstore.com

michelle thomas’s Contact Settings

Interested In:

• career opportunities
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• business deals
• reference requests
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