Michiel L.J. vd Watering MMS - Accountable Marketing

Current

Consultant Performance Management at The Brown Paper Company
Founding Partner at WatWerkelijkWerkt
Owner - Founding Partner at Accountable Marketing bv

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Past

Marketing Manager a.i. at De Scheidingsplanner BV
Projectmanager/consultant at hidden as per nda
Projectmanager Customer Lifecycle Management a.i. at KPN

Project Manager DASxtra at DAS Rechtsbijstand
Marketing Manager at Proteq
Worksite Marketing Consultant at AEGON Spaarbeleg op 't Werk
Projectmanager Worksite Marketing at AEGON Spaarbeleg
Senior E-Business Consultant at VODW
Strategic Manager at h2d2
Senior Consultant eBusiness at VODW Marketing, The Netherlands
Senior Consultant eBusiness at VODW Marketing
Manager Digital Distribution at Fortis Investment Management
Marketing Manager Brokerage Services at ABN AMRO Bank NV
Product Manager at ABN AMRO
Controller at Sheraton Brussels Aiport Hotel

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12 more...

Education

Rijksuniversiteit Groningen
Hotelschool Den Haag, Internationale Hogeschool voor Hotel Management
KSG de Breul

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Recommended

3 people have recommended Michiel L.J.

Connections

328 connections

Industry

Management Consulting

Websites

Michiel L.J. vd Watering MMS - Accountable Marketing’s Experience

Consultant Performance Management

The Brown Paper Company

(Privately Held; Management Consulting industry)

June 2009 — Present (2 months)

Na 5 jaar actief geweest te zijn als interim manager / marketing consultant vanuit Accountable Marketing, maak ik de overstap naar The Brown Paper Company. Het ondernemerschap blijft daarbij overigens bestaan, mede doordat ik zelf verantwoordelijk ben voor het realiseren van (nieuwe) projecten. Bovendien werken we vaak met een resultaatafhankelijke beloning gebaseerd op meetbare en duurzame resultaten.

The Brown Paper Company richt zich al 10 jaar op het verbeteren van bedrijfsprocessen, management informatie en gedragsverandering van mensen. De focus ligt op het efficiënter inrichten en beter besturen van bestaande en nieuw te ontwerpen processen binnen organisaties. The Brown Paper Company heeft bij diverse klanten in de afgelopen jaren bijna elk soort proces in de waardeketen aangepakt. Marketing processen zijn veelal ‘buiten schot’ gebleven en dat is juist waar mijn focus de afgelopen 5 jaar lag. Een mooie mogelijkheid om nu bij The Brown Paper Company ook duurzame procesoptimalisatie bij Marketing te realiseren. Belangrijk resultaat van zo’n optimalisatie traject is dat een organisatie haar marketing activiteiten accountable maakt.
Founding Partner

WatWerkelijkWerkt

(Education Management industry)

May 2008 — Present (1 year 3 months)
Owner - Founding Partner

Accountable Marketing bv

(Marketing and Advertising industry)

June 2004 — Present (5 years 2 months)

http://www.accountablemarketing.nl
Marketing Manager a.i.

De Scheidingsplanner BV

(Financial Services industry)

February 2007 — March 2009 (2 years 2 months)

Completing and executing marketing strategy and activities to connect new franchise investors and couples that are about to get divorced
Projectmanager/consultant

hidden as per nda

(Entertainment industry)

July 2008 — September 2008 (3 months)

execution of market research and Devlopment of business case for a new TV/internet VOD concept
Projectmanager Customer Lifecycle Management a.i.

KPN

(Public Company; Management Consulting industry)

July 2007 — May 2008 (11 months)

under NDA
Project Manager DASxtra

DAS Rechtsbijstand

(Privately Held; 501-1000 employees; Insurance industry)

May 2006 — April 2007 (1 year)

Expending loyalty concept for consumers and start of b2b service
Marketing Manager

Proteq

(Public Company; Management Consulting industry)

2005 — 2006 (1 year)
Worksite Marketing Consultant

AEGON Spaarbeleg op 't Werk

(Management Consulting industry)

2004 — 2005 (1 year)
Projectmanager Worksite Marketing

AEGON Spaarbeleg

(Public Company; Management Consulting industry)

2004 — 2005 (1 year)
Senior E-Business Consultant

VODW

(Management Consulting industry)

2000 — 2004 (4 years)
Strategic Manager

h2d2

(Privately Held; 51-200 employees; Marketing and Advertising industry)

January 2002 — April 2004 (2 years 4 months)
Senior Consultant eBusiness

VODW Marketing, The Netherlands

(Management Consulting industry)

2000 — 2003 (3 years)
Senior Consultant eBusiness

VODW Marketing

(Privately Held; 51-200 employees; Marketing and Advertising industry)

January 2000 — December 2001 (2 years)
Manager Digital Distribution

Fortis Investment Management

(Public Company; 10,001 or more employees; FORA; Banking industry)

April 1998 — December 1999 (1 year 9 months)
Marketing Manager Brokerage Services

ABN AMRO Bank NV

(Public Company; 10,001 or more employees; AAB; Banking industry)

June 1994 — March 1998 (3 years 10 months)
Product Manager

ABN AMRO

(Public Company; 10,001 or more employees; ABN; Banking industry)

1994 — 1996 (2 years)
Controller

Sheraton Brussels Aiport Hotel

(Privately Held; 201-500 employees; Hospitality industry)

January 1993 — June 1994 (1 year 6 months)

Michiel L.J. vd Watering MMS - Accountable Marketing’s Education

Rijksuniversiteit Groningen

Master of Martketing Strategy , Brandmanagement, Marketing of Services , 2006 — 2009

www.aog.nl
My master's thesis is based on research to get an answer on "What is the successfull organization of 'accountable marketing' for the 4 elements; Management, Processes, People and ICT*".

Activities and Societies:

Academie voor Management
Hotelschool Den Haag, Internationale Hogeschool voor Hotel Management

BHA , Finance , 1989 — 1994

pre Hotelschool traineeships at: Hotel Het Roode Koper, Leuvenum - NL and Restaurant Le Rouzic, Bordeau - F
1st Traineeship at Hotel Beau Rivage, Geneva
2nd Trainieeship at Sheraton Brussels Airport Hotel

Activities and Societies:

Member of Sonnema.org
Treasurer of 7th lustrum La Confrerie
KSG de Breul

1981 — 1987