
Director of Innovation & New Media at Netherlands Public Broadcasting (NPO)
Amsterdam Area, Netherlands

Director of Innovation & New Media at Netherlands Public Broadcasting (NPO)
Amsterdam Area, Netherlands
Worldscreen.com wrote in April 2007: “Michel Mol was appointed in March of 2007 as Director Innovation and New Media at Netherlands Public Broadcasting (NPB). Mol, previously with McKinsey&Company, director of Grey Interactive and formerly a private entrepreneur, joined Netherlands Public Broadcasting in 2001 as head of the internet division of the broadcaster. In this role he was responsible for developing and implementing its online strategy, including the country's prime content portal Omroep.nl and its largest VOD service Uitzendinggemist.nl, serving 9 million video streams monthly to the Dutch audience. His most recent milestone was in constructing a deal with the nations cable industry to launch 17 thematic channels on their digital television platforms, bringing the national television heritage to new audiences. In his current role as director of innovation and new media, Mol has taken on the broader role of leading innovation for the whole company, including its TV and radio operations: "We need to make many larger and smaller adjustments in strategy and execution: from moving our VOD offering from the web to TV sets in the living room, adding interactivity to TV, launching mobile channels and enriching radio with visual images, to a renegotiation of our rights policies and overall creating sustainable models with industry partners throughout the value chain". Basically, as Mol states it, his job is to keep the public broadcaster future proof in all aspects of its business.”
corporate strategy, developing new markets, negotiation
(Broadcast Media industry)
2001 — Present (8 years )
(Partnership; 5001-10,000 employees; McK; Management Consulting industry)
2000 — 2001 (1 year )
(Public Company; 5001-10,000 employees; Marketing and Advertising industry)
1997 — 1999 (2 years )
(Privately Held; 1-10 employees; Management Consulting industry)
1985 — 1997 (12 years )
Private Equity 2008 — 2008
Performance Management for Non Profit 2003 — 2003
Strategic Negotiations 2002 — 2002
E-Commerce 2000 — 2000
1983 — 1985
1977 — 1983
business innovation, media transformation