VP / Creative Director at Idea Worldwide
Greater New York City Area
- Current
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- Vice President / Account Strategist and Creative Director at Idea Worldwide
- Past
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- Co-Founder / International Marketing Director at The Velocity Games, Inc.
- Vice President / Account Strategist and Chief Creative Officer at Vizo Media Associates
- Production Director / On-Air Personality at Broadcast Corporation of the Southwest / Stereo Broadcasting, Inc.
- Advertising Designer / New Business Development at E.W. Scripps, Inc. Newspaper
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Michelle Tripp’s Summary
With the benefit of strategic and tactical marketing plan development, a brand repositioning specialty, and years of concepting creative campaigns, Michelle merges strategy and creative with powerful outcomes. One of Michelle’s hallmarks is identifying core issues and synthesizing business challenges into a series of actionable and innovative solutions. Her business insight is an asset to clients looking for a clear plan of action and impactful execution.
Michelle’s marketing experience includes consulting clients in industries such as banking and finance, hospitals and healthcare, higher education, wireless, pharma, energy, technology, sports and events, government agencies, media, luxury brands, and consumer services. Michelle has leveraged her marketing experience into a brand positioning specialty. In 1999, Michelle began developing the foundation for the architecture of a proprietary core value branding methodology that has now been executed in more than a dozen industries.
Beginning her career as a dual creative Writer and Art Director, Michelle has been responsible for the concept and creation of hundreds of print projects and more than 30 award-winning TV commercials including the role of Director on nearly a dozen spots. For her combined print and broadcast work, Michelle has received numerous creative and marketing awards and Best of Shows, including 16 Tellys, an IECF Astrolabium (Japan), The Gold CASE Award, New York Globals, and ADDYs.
As a social media strategist, Michelle is an adept analyst, avid new media researcher, creative technologist, and early adopter. Her experience includes developing site structure, content, and social media strategies for marketing integration, including projects for national brands.
Michelle Tripp’s Specialties:
360 Marketing Strategy
Social Media Integration
Creative Direction
Copywriting & Naming
Brand Positioning
Core Value Assessments
Project Management
Michelle Tripp’s Experience
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Vice President / Account Strategist and Creative Director
Idea Worldwide
(Marketing and Advertising industry)
May 2000 — Present (9 years 7 months)
Agency leadership role. Managed all creative projects while leading the agency's branding specialty and technology strategies. Developed and executed large, cross-channel campaigns. Managed marketing budgets with P&L responsibility. Heavy client facing role.
Writer and presenter of agency presentations, pitches, and RFPs. Designed and developed content for agency book and website. Wrote and edited agency multi-media films in Final Cut and Director.
Created more than 30 award-winning TV commercials, including writing, directing, scene design, music direction, sound design, estimating, line producing, and post production. Selected directors and negotiated contracts with production companies. Responsible for final product.
Wrote, designed, and art directed hundreds of successful print and internet projects in a wide range of industries.
Significantly increased agency revenue by developing a proprietary branding process, expanding the line of income-producing services. Directed account personnel training and led large-scale repositioning retreats.
Wrote strategic and tactical marketing plans for a variety of industries including healthcare, biosciences, education, hi-tech, events, pharma, energy, and more. -
Co-Founder / International Marketing Director
The Velocity Games, Inc.
(Events Services industry)
September 2002 — December 2005 (3 years 4 months)
Event formation team. Right-hand to the executive producer. Collaborated on event management, revenue strategy, sponsorships, and site development. Leadership in marketing and publicity. Developed and executed international marketing plan.
Created "The Velocity Games" identity and managed execution of the brand, including design and mechanicals of logos, posters, billboards, ads, TV/radio commercials, internet site, Team Velocity apparel, competitor rash guards, medals, trophies, specialty items, and event signage. Designed and produced 72-page full-color event program.
Managed "The Velocity Games" social community online via presence on forums, monitoring of event mentions across the web, engaging in industry conversation, and developing relevant website content.
Created sponsorship kits and added-value promotions with aggressive sponsor value. Won clients including MTV, Nextel, Hummer, Nissan, Quicksilver, Vans, Budweiser, Cingular, and Red Bull.
Developed post-event sponsorship fulfillment presentations including fulfillment kits, economic impact summary, and collaborated on promotional videos. -
Vice President / Account Strategist and Chief Creative Officer
Vizo Media Associates
(Marketing and Advertising industry)
May 1998 — April 2000 (2 years )
Agency management including creative team development, revenue strategy, internet strategy, and agency mission. Leadership in business pitches and client presentations. Wrote all agency communication including RFPs, press releases, agency website, and capabilities book.
In the Creative Director role, wrote, designed, and illustrated dozens of award-winning projects including television, radio, internet, newspaper, and outdoor. Won more than 30 creative awards in the first year with the agency.
Co-inventor of a healthcare internet portal site, including content development and sales strategy. Developed the content structure of a companion monthly healthcare magazine, and designed and produced the first issue of a supplemental annual healthcare guide. -
Production Director / On-Air Personality
Broadcast Corporation of the Southwest / Stereo Broadcasting, Inc.
(Broadcast Media industry)
September 1992 — August 1998 (6 years )
Co-host of KLTG-FM morning show. 100,000-watt. Professional emcee and presenter at various public community events including parades, concerts, shows, and festivals.
Simultaneously served as Production Director for KRAD-FM. Wrote radio commercials, station branding liners, and special event promotional spots. Wrote and produced spec scripts with high conversion rate.
Produced broadcast commercials using both linear and first-generation non-linear equipment. Directed production staff and reviewed creative output for quality.
Developed seasonal promotions including special events to increase KLTG station presence and awareness. Managed station giveaways, contests, and on-air communication of promotions.
Worked closely with multi-station sales department in developing promotions and aggressive added-value for advertisers.
Assisted Program Director in the development of promotions strategy in preparation for Arbitron ratings periods. -
Advertising Designer / New Business Development
E.W. Scripps, Inc. Newspaper
(Newspapers industry)
December 1995 — May 1998 (2 years 6 months)
Executed an innovative sales plan to strengthen territory revenue and increase client budgets through creation of spec campaigns and tactical sales proposals. Success demonstrated through unprecedented annual contract revenue increases up to +400%.
Named 1996 and 1997 Designer of the Year.
Recruited to participate in a senior management-level brand repositioning team. Made recommendations for internet presence and monetization.
Developed brand identity, communications, and creative materials for highly successful regional point-of-purchase promotion.
Recruited to serve on steering committee for regional magazine geared at 18-34 demographic.
Created concepts, wrote copy and designed spec ads, point-of-purchase, and print projects. Illustrated and designed newspaper special section covers.
Worked closely with sales department in development of newspaper-sponsored special events and expos. Collaborated on the development of targeted special sections and external promotions that resulted in new revenue streams.
Additional Information
Michelle Tripp’s Websites:
Michelle Tripp’s Interests:
branding, social media, technology, business development, skiing, kayaking, mountain biking, camping, traveling, ancient civilizations, numismatics, military history, photography, books, writing, chess
Michelle Tripp’s Groups:
Was a member of the following organizations, performed work, and/or served on committees:
American Advertising Federation (Board of Directors)
American Association of Advertising Agencies
American Heart Association
American Diabetes Association
American Cancer Society
Texas Jazz Festival
New Milford Film Commission
NY International Latino Film Festival
Manhattan Short Film Festival
Texas State Museum of Asian Cultures
Art Museum of South Texas
Americas Unidas
Rock the Vote
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Executive Suite -
LInked Business Strategists -
Advertising Professional -
Web 2.0 -
Private Equity and Venture Capital Group -
American Advertising Federation (AAF) -
Twitter -
Voices.com -
Brand 3.0 -
Social Media Today -
Social Media Marketing -
iPhone Developers - www.iPhoneintouch.com -
Ogilvy PR Worldwide/ 360° Digital Influence -
MarketingProfs -
Social Media Advertisers (socialAdv.com) -
Social Media Marketing Executive Network -
Facebook Strategy -
Brand Innovators, Branding Leadership & Creating Innovation Network -
Mobile Banking -
Working Voice Actor Group -
twitter innovators Innovation & Creativity Network of Tweeters -
The Hub (Young Professionals of the Hudson Valley) -
Social Media Marketers -
Social Media Pros -
Metierlink Professional and Career Development Services
Michelle Tripp’s Honors:
Recipient of numerous creative and marketing awards and Best of Shows.
Developed an award-winning aquarium exhibit and cross-channel advertising campaign, recognized as one of the best in the nation by the American Zoological Association.
Co-created and organized a successful annual non-profit fundraiser on a WWII aircraft carrier. Developed branding, naming, and print campaign. Created event website with unique interactive functionality to engage ticket buyers with online "activities" and stimulate pre-event excitement and referral ticket purchases. The campaign was later awarded an ADDY© Special Judge's Award.
Designed award-winning art and promotions for Lollapalooza concerts in Texas.
Developed a strategic and tactical publicity plan for the EDC of one of Texas' top tourist destinations to attract corporations for new enterprise and relocation.
Writer/Art Director/Producer for ADART, a global transit system invented by the creator of the UPS tracking system.
Michelle Tripp’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
