
Co-owner, Wasabi Publicity, Inc.
Asheville, North Carolina Area

Co-owner, Wasabi Publicity, Inc.
Asheville, North Carolina Area
Wasabi Publicity co-owner, Michelle Tennant Nicholson, specializes in breaking news and has been called a five star publicist by Good Morning America producer, Mable Chan. In 2009, Michelle placed a new client on Dr. Phil within 8 hrs of contract.
She's been doing PR for 20 yrs and has seen the PR world transition from typewriters to Twitter. She works daily with high level media around the world. Here's more about Michelle Tennant in her own words ...
I tell stories to newsmakers - that's why my blog is called StorytellerToTheMedia.com (where my top clients are listed) My full client list is at www.SearchPressKits.com and my favorite media tool where media friends can be cloaked and still find sources anonymously is www.PitchRate.com.
What do I do? My stories become the news of the day. When newsmakers share what I say, the public hears, views and reads stories that make a difference to life.
I connect TV producers, radio hosts, magazine editors, internet bloggers and print journalists with interesting people, places and products. My PR team assists people in helping the media (not waste their time).
My goal is to impact at least one positive news story each day.
In the process of making our world a better place to live, I also intend to put food on the table for my family. So if you've got a great story to tell or a great business opportunity, bring it.
Publicity strategy, media relations, online press kits, branding, public identity, key messaging, sound bites, press release writing, bylined articles, website presence and local to international marketing.
(Privately Held; 11-50 employees; Internet industry)
February 2005 — Present (4 years 10 months)
Online press kits for publicists, business owners and communication experts. Anyone interacting with the media today must have make an online press kit available. Otherwise, they simply miss opportunities for media coverage. Press Kit 24/7 bypasses your webmaster enabling you to upload images, video, current copy and press releases instantly. Often times the media will cover you just because you're there with available content on a slow news day. Instant uploads are even more important for breaking news days. Press Kit 24/7 also includes an online rolodex for easy distribution and links to the internet for your contacts.
(Privately Held; 11-50 employees; Public Relations and Communications industry)
June 2002 — Present (7 years 6 months)
Wasabi Publicity, Inc., lights the fire under efforts to launch new ideas, products, services, and projects. Storytellers to the media, Wasabi adds just the right spice to any marketing campaign with media relations moxie. We tell your story to the media. The media makes your story the news. Sign up for Wasabi's monthly e-newsletter with free tips on how to heat up your campaigns: www.PublicityResults.com or www.WasabiPublicity.com
Wasabi Publicity, Inc. has been recognized by PR Week and Good Morning America for their innovative business practices. See www.michelletennant.com for more.
If you're not already using online press kits, get with the times and get yourself on www.PressKit247.com
(Non-Profit; 11-50 employees; Non-Profit Organization Management industry)
September 1992 — June 1999 (6 years 10 months)
Wrote and edited award-winning preschool curriculum, launched nationally recognized educational programs like the TV network for the National Head Start Association: www.heads-up.org
For complete details see: www.michelletennant.com
MFA , Human Development , 1999 — 2008
Currently completing thesis.
BFA , Theater, Education , 1988 — 1991
Internships: Child's Play Touring Theater, Chicago Children's Theater, Call To Action Performing Arts Ministry, Chicago Puppet Theater, YMCA Theatre Camp, Chicago Children's Entertainer, DePaul Children's Theater Dramaturg
While in school at DePaul, Michelle worked in PR for Andrea Foreman Public Relations in Chicago growing franchise markets for franchisors with public relations strategies. Fun note? Michelle generated media coverage with a Brother typewriter that saved 3 documents at a time. Fax was king in 1988.
Whitewater kayaking, dual sport motorcycles, public relations and breaking news
Landmark Education Graduate "Association,"
Stern Scholarship Award Recipient 2001
Parents’ Choice Award, 2 Directors’ Choice Awards & Dr. Toy Award 1993 - 1995
Above and Beyond the Call of Duty Award 1993
Chicago Drama League Scholar 1991
Lincoln Laureate Nominee 1991
St. Vincent DePaul Scholar for Outstanding Community Service 1990
Daughters of the American Revolution Community Service Award 1987