Michelle Spelman

Michelle Spelman

Live Wire: Marketing Consultant | Speaker | Writer Founder Cincinnati Game & Toy Industry Pros

Cincinnati Area
Consumer Goods

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Michelle Spelman's Overview

  • Director, Media & Marketing at Ad Rogues
  • Wing (Wo)Man at Team One Baseball
  • Stained Glass Artist/Studio Owner at Spellbound Art Glass

500+ connections


Michelle Spelman's Summary

Marketing Strategist / Strategic Partner:
Passionate about connecting with creative, imaginative people who are doing good things with their talents. Companies seek me out for entrepreneurial marketing, early stage product development, and social media strategy that aligns with, and deliberately supports, their overall objectives.

Co-Founder Flying Pig Games LLC:
Our debut game is Made in USA, has earned industry recognition, publicity, and has attracted significant venture capital.

Patented Jukem Football card game sells online and in hundreds of independent specialty toy, book, and education retailers across 30+ states! Includes collegiate licensed editions and digital version is on the way.

National toy industry awards, gift guides, product reviews include Chicago Tribune's pick as one of "10 Cool Games to Get Your Party Started!" Dr Toy's Best Products 2010, more.

Cincinnati Game & Toy Industry Professionals:
Founded June 2010. Our 325+ members represent best & brightest in the region working in nearly every capacity of this global industry. We share news, ideas, host periodic meetups and programs that build relationships and promote Cincinnati's long heritage as a game & toy innovation hotbed. Focus is limited to family-oriented and children's products.

Ignite Cincinnati Presenter - Feb 2011
Cincinnati's Legacy as a Hotbed of Toy & Game Innovation

National Children's Toy Examiner:
Write about play, toy & game industry, spotlighting companies, product reviews, trends, events

One of a three person team who launched licensed TEDx Cincinnati with our debut event:
TEDx Cincinnati WOMEN December 2011.

Chicago Toy & Game Group - since 2012
Newsletters/Blogs Editor and Inventor Relations Liaison, Trade Show Manager

aka common misspellings: Michelle Spellman Michelle Joos Michele Spelman Michele Spellman


Seasoned marketing professional and entrepreneurial spirit, customer relationships, sales, outside sales, product development, branding, competitive analysis, competitive intelligence, pricing, copywriting, promotions, public relations, product photo styling, grassroots word-of-mouth seed-scatterer, fearless pioneer, mother to the stars, soupwitch, social media circuit rider. I look cool in hats...well, I do!

Michelle Spelman's Experience

Independent Marketing Professional


March 2006Present (8 years 7 months)

Marketing consulting experience in advertising, retail, healthcare, B2B, industrial manufacturing and legal services industries includes marketing research, competitive intelligence, product development, strategic planning, public relations and business development.

I'm in my sweet spot when I get to work with companies focused on women and family-oriented products and services.

Social Media Marketing Coach to Small Businesses: Private companies seek me out for my practical hands-on experience using social media channels to grow business. They hire me because they want to learn from someone who has "actually done it" and achieved real, tangible results that continue to impact the bottom line of my own startup company.

Live Wire with a Knack for Sales & Marketing

Flying Pig Games LLC

Privately Held; 1-10 employees; Consumer Goods industry

July 2008Present (6 years 3 months)

Sales and Marketing for Jukem Football....the Anytime Anywhere Football Card Game. Patented game invented by my husband for our own kids, now everyone can have fun playing Jukem! Broadly appealing across generations and genders - it's football fun anytime, anywhere! Winner of 2010 Dr. Toy's Top 100 Best Products Award!

Editor and Inventor Relations

The Chicago Toy & Game Fair

Consumer Goods industry

2012Present (2 years) Greater Chicago Area

Provide strategic direction, content creation / curation and management for online newsletters and blogs of Chicago Toy & Game Group.

Serve as inventor relations liaison / outreach / membership / sponsorship sales and marketing efforts through social media channels and in-person during industry trade-only and public consumer events.

Strategic Partner - Social Media Strategy


Sole Proprietorship; 1-10 employees; Marketing and Advertising industry

2012Present (2 years) Cincinnati Area

Provide strategic direction, executive coaching, policy development, competitive intelligence, employee training and recruiting that leverages social media opportunities into overall marketing initiatives for clients of Brill Creative.

Marketing Consultant

Kaeser & Blair, Inc.

Privately Held; 51-200 employees; Marketing and Advertising industry

2013Present (1 year) United States

Provide strategic direction and execution of social media marketing initiatives for corporate management team of Kaeser & Blair Inc.

A great opportunity for stay-at-home parents with a desire to generate extra income, or to gradually return to the workplace on their own terms, Kaeser & Blair dealerships are independent enterprises in the Advertising Specialties and Promotional Products industry. This business opportunity provides dealers with the flexibility to grow a full time, direct sales business, or part time business – on their terms, from home.

In business for over 100 years, Kaeser & Blair is one of the most respected promotional products distributors in America. We have a storied reputation of excellence with our vendors, dealers, and customers.

It’s easy with K&B to start a home based business with no minimums, no delivering products, no inventory to store and nothing to buy. Plus, earnings are paid via direct deposit within 24 hours of placing an order.

Contact me to learn more about this business opportunity.

Cincinnati Children's Toy Examiner


Privately Held; 51-200 employees; Online Media industry

2011Present (3 years)

Cincinnati Children's Toy Examiner for Examiner.com - writing about play, the toy and game industry, spotlighting local businesses, product reviews and related events in the region.
You can read my latest stories here:

Social Media Marketing Strategist

Holland Advertising : Interactive

Privately Held; 1-10 employees; Marketing and Advertising industry

2011Present (3 years) Cincinnati Area

Strategic partner. Provide direction, executive coaching, employee training, policy development, competitive analysis, and recruiting that integrates social media opportunities into overall marketing activities for Holland Advertising and for its clients.

Director, Media & Marketing

Ad Rogues

Privately Held; 1-10 employees; Marketing and Advertising industry

20102010 (less than a year)

Pre-launch social media marketing strategy for Web 2.0 startup that connects creative professionals - no matter where they are - with brands. Ad Rogues provides a secure, collaborative, online marketplace community where great creative advertising ideas can be found, purchased and leveraged to sell great products. Beta launch early November 2010.

Wing (Wo)Man

Team One Baseball

19912004 (13 years)

Alums of our program include hundreds of current professional baseball players: Major League All Stars, Gold Glove winners, Cy Young winners, MVPs, Division and World Series Champions.

We pioneered the baseball showcase industry.

Wing(wo)man to the President, I was involved in all aspects of the company from its inception through our successful exit. Majority of my time was spent managing customer relationships - working closely with elite athletes and their families. Also coordinated all event-day off-field operations including registration, admissions, souvenir sales, transportation, catering, equipment, personnel and sponsor relations. We showcased the top high school baseball prospects from all over the country to scouts and recruiters from all the top college programs and all Major League teams. My favorite part of the job was getting to know the players and supervising the kids whose parents could not attend. They were often nervous about doing well on the field. I enjoyed the challenge of lightening up the atmosphere and getting them to relax so they could have a good outing, exhibit their talents to the best of their ability, and advance their baseball career.

Stained Glass Artist/Studio Owner

Spellbound Art Glass

19961999 (3 years)

A serious personal revolt against the corporate rat race turned legitimate venture. You know you're living your passion when you can go to your studio, get lost in your work, and emerge 20 hours later, dazed, tired and hungry - but completely happy! Ok. That wasn't my daily schedule, but it happened from time to time when I became completely immersed in a project. Produced new residential and commercial installations and architectural restoration projects in addition to lamps and other three dimensional designs featured at multiple local galleries. Regrettably, lead and acids don't mix well with babies. I left the glass studio behind for parenthood. I miss it, but being a mom is even better! I am so glad I had the chance to live this passionate creative chapter.

Brokerage Admin, Executive Asst

Fidelity Investments

Privately Held; 10,001+ employees; Financial Services industry

19931996 (3 years)

NASD Series 6, 63 licensed
Executive Assistant to Sr Management
Brokerage/Mutual Funds Customer Service
Capture Services

Marketing Coordinator

Cincinnati Financial Corporation

Public Company; 1001-5000 employees; CINF; Insurance industry

19881993 (5 years)

Life Underwriter Training Council Fellow (LUTCF)

Michelle Spelman's Skills & Expertise

  1. Social Media Marketing
  2. Advertising
  3. Copywriting
  4. Marketing
  5. Blogging
  6. Creative Direction
  7. Public Relations
  8. Entrepreneurship
  9. Product Development
  10. Competitive Analysis
  11. Strategic Planning
  12. Sales
  13. Social Media
  14. Strategy
  15. Trade Shows
  16. Public Speaking
  17. Start-ups
  18. Executive Coaching
  19. Game Development
  20. Toys
  21. Brand Development
  22. Brand Management
  23. Writing
  24. CRM
  25. Marketing Research
  26. Consumer Products
  27. Business Development
  28. Training
  29. Marketing Communications
  30. B2B
  31. Retail
  32. Integrated Marketing
  33. Email Marketing
  34. Market Planning
  35. Marketing Strategy
  36. Market Landscape Analysis
  37. Pricing Strategy
  38. Entrepreneurship Education
  39. Launch Products
  40. Proposal Writing
  41. Toy Industry
  42. Social Media ROI
  43. User Experience
  44. Online Marketing
  45. Management
  46. Sponsorship
  47. Publicity
  48. Distribution Strategies
  49. Retail Packaging
  50. Inventor Relations

View All (50) Skills View Fewer Skills

Michelle Spelman's Education

Michelle Spelman's Additional Information


games, toys, sports, marketing, public relations, writing, historic preservation, montessori, public radio, public television, cooking, type 1 diabetes awareness, advertising, entrepreneurship, startups, innovation, new media, creativity

Groups and Associations:

Founder, Cincinnati Game and Toy Industry Professionals network American Specialty Toy Retailer Association TEDx Cincinnati Mercy Montessori Parents Association

Honors and Awards:

2013 Holland Advertising : Interactive Vendor of the Month - September | Holland Vendor Hall of Fame

2010 Nominee Marketer of the Year Cincinnati AMA

Jukem Football: featured product "Good Games that Teach" by Cat & Mouse Game Store in Chicago Jan 2010

Jukem Football: featured at Games Extravaganza Ohio Conference of Teachers of Mathematics November 2009

Jukem Football: Winner of 2010 Dr Toy Award Best Products

Jukem Football: 2010 Toy Man Seal of Approval, Seal of Excellence and Editor's Choice

Lifetime Entertainment Network "Mom of the Week" September 2009

Quick Count Football winner of Dr. Toy's Best Picks New Products 2008 and Preferred Choice Award 2008 from Creative Child magazine!

Contact Michelle for:

  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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