Live Wire: Marketing Consultant | Speaker | Writer Founder Cincinnati Game & Toy Industry Pros
- Cincinnati Area
- Consumer Goods
Michelle Spelman's Overview
- Director, Media & Marketing at Ad Rogues
- Wing (Wo)Man at Team One Baseball
- Stained Glass Artist/Studio Owner at Spellbound Art Glass
Michelle Spelman's Summary
Marketing Strategist / Strategic Partner:
Passionate about connecting with creative, imaginative people who are doing good things with their talents. Companies seek me out for entrepreneurial marketing, early stage product development, and social media strategy that aligns with, and deliberately supports, their overall objectives.
Co-Founder Flying Pig Games LLC:
Our debut game is Made in USA, has earned industry recognition, publicity, and has attracted significant venture capital.
Patented Jukem Football card game sells online and in hundreds of independent specialty toy, book, and education retailers across 30+ states! Includes collegiate licensed editions and digital version is on the way.
National toy industry awards, gift guides, product reviews include Chicago Tribune's pick as one of "10 Cool Games to Get Your Party Started!" Dr Toy's Best Products 2010, more.
Cincinnati Game & Toy Industry Professionals:
Founded June 2010. Our 325+ members represent best & brightest in the region working in nearly every capacity of this global industry. We share news, ideas, host periodic meetups and programs that build relationships and promote Cincinnati's long heritage as a game & toy innovation hotbed. Focus is limited to family-oriented and children's products.
Ignite Cincinnati Presenter - Feb 2011
Cincinnati's Legacy as a Hotbed of Toy & Game Innovation
National Children's Toy Examiner:
Write about play, toy & game industry, spotlighting companies, product reviews, trends, events
One of a three person team who launched licensed TEDx Cincinnati with our debut event:
TEDx Cincinnati WOMEN December 2011.
Chicago Toy & Game Group - since 2012
Newsletters/Blogs Editor and Inventor Relations Liaison, Trade Show Manager
aka common misspellings: Michelle Spellman Michelle Joos Michele Spelman Michele Spellman
Seasoned marketing professional and entrepreneurial spirit, customer relationships, sales, outside sales, product development, branding, competitive analysis, competitive intelligence, pricing, copywriting, promotions, public relations, product photo styling, grassroots word-of-mouth seed-scatterer, fearless pioneer, mother to the stars, soupwitch, social media circuit rider. I look cool in hats...well, I do!
Michelle Spelman's Experience
Independent Marketing Professional
March 2006 – Present (8 years 7 months)
Marketing consulting experience in advertising, retail, healthcare, B2B, industrial manufacturing and legal services industries includes marketing research, competitive intelligence, product development, strategic planning, public relations and business development.
I'm in my sweet spot when I get to work with companies focused on women and family-oriented products and services.
Social Media Marketing Coach to Small Businesses: Private companies seek me out for my practical hands-on experience using social media channels to grow business. They hire me because they want to learn from someone who has "actually done it" and achieved real, tangible results that continue to impact the bottom line of my own startup company.
Live Wire with a Knack for Sales & Marketing
Privately Held; 1-10 employees; Consumer Goods industry
July 2008 – Present (6 years 3 months)
Sales and Marketing for Jukem Football....the Anytime Anywhere Football Card Game. Patented game invented by my husband for our own kids, now everyone can have fun playing Jukem! Broadly appealing across generations and genders - it's football fun anytime, anywhere! Winner of 2010 Dr. Toy's Top 100 Best Products Award!
Editor and Inventor Relations
Consumer Goods industry
2012 – Present (2 years) Greater Chicago Area
Provide strategic direction, content creation / curation and management for online newsletters and blogs of Chicago Toy & Game Group.
Serve as inventor relations liaison / outreach / membership / sponsorship sales and marketing efforts through social media channels and in-person during industry trade-only and public consumer events.
Strategic Partner - Social Media Strategy
Sole Proprietorship; 1-10 employees; Marketing and Advertising industry
2012 – Present (2 years) Cincinnati Area
Provide strategic direction, executive coaching, policy development, competitive intelligence, employee training and recruiting that leverages social media opportunities into overall marketing initiatives for clients of Brill Creative.
Privately Held; 51-200 employees; Marketing and Advertising industry
2013 – Present (1 year) United States
Provide strategic direction and execution of social media marketing initiatives for corporate management team of Kaeser & Blair Inc.
A great opportunity for stay-at-home parents with a desire to generate extra income, or to gradually return to the workplace on their own terms, Kaeser & Blair dealerships are independent enterprises in the Advertising Specialties and Promotional Products industry. This business opportunity provides dealers with the flexibility to grow a full time, direct sales business, or part time business – on their terms, from home.
In business for over 100 years, Kaeser & Blair is one of the most respected promotional products distributors in America. We have a storied reputation of excellence with our vendors, dealers, and customers.
It’s easy with K&B to start a home based business with no minimums, no delivering products, no inventory to store and nothing to buy. Plus, earnings are paid via direct deposit within 24 hours of placing an order.
Contact me to learn more about this business opportunity.
Cincinnati Children's Toy Examiner
Privately Held; 51-200 employees; Online Media industry
2011 – Present (3 years)
Cincinnati Children's Toy Examiner for Examiner.com - writing about play, the toy and game industry, spotlighting local businesses, product reviews and related events in the region.
You can read my latest stories here:
Social Media Marketing Strategist
Privately Held; 1-10 employees; Marketing and Advertising industry
2011 – Present (3 years) Cincinnati Area
Strategic partner. Provide direction, executive coaching, employee training, policy development, competitive analysis, and recruiting that integrates social media opportunities into overall marketing activities for Holland Advertising and for its clients.
Director, Media & Marketing
Privately Held; 1-10 employees; Marketing and Advertising industry
2010 – 2010 (less than a year)
Pre-launch social media marketing strategy for Web 2.0 startup that connects creative professionals - no matter where they are - with brands. Ad Rogues provides a secure, collaborative, online marketplace community where great creative advertising ideas can be found, purchased and leveraged to sell great products. Beta launch early November 2010.
Team One Baseball
1991 – 2004 (13 years)
Alums of our program include hundreds of current professional baseball players: Major League All Stars, Gold Glove winners, Cy Young winners, MVPs, Division and World Series Champions.
We pioneered the baseball showcase industry.
Wing(wo)man to the President, I was involved in all aspects of the company from its inception through our successful exit. Majority of my time was spent managing customer relationships - working closely with elite athletes and their families. Also coordinated all event-day off-field operations including registration, admissions, souvenir sales, transportation, catering, equipment, personnel and sponsor relations. We showcased the top high school baseball prospects from all over the country to scouts and recruiters from all the top college programs and all Major League teams. My favorite part of the job was getting to know the players and supervising the kids whose parents could not attend. They were often nervous about doing well on the field. I enjoyed the challenge of lightening up the atmosphere and getting them to relax so they could have a good outing, exhibit their talents to the best of their ability, and advance their baseball career.
Stained Glass Artist/Studio Owner
Spellbound Art Glass
1996 – 1999 (3 years)
A serious personal revolt against the corporate rat race turned legitimate venture. You know you're living your passion when you can go to your studio, get lost in your work, and emerge 20 hours later, dazed, tired and hungry - but completely happy! Ok. That wasn't my daily schedule, but it happened from time to time when I became completely immersed in a project. Produced new residential and commercial installations and architectural restoration projects in addition to lamps and other three dimensional designs featured at multiple local galleries. Regrettably, lead and acids don't mix well with babies. I left the glass studio behind for parenthood. I miss it, but being a mom is even better! I am so glad I had the chance to live this passionate creative chapter.
Brokerage Admin, Executive Asst
Privately Held; 10,001+ employees; Financial Services industry
1993 – 1996 (3 years)
NASD Series 6, 63 licensed
Executive Assistant to Sr Management
Brokerage/Mutual Funds Customer Service
Public Company; 1001-5000 employees; CINF; Insurance industry
1988 – 1993 (5 years)
Life Underwriter Training Council Fellow (LUTCF)
Michelle Spelman's Skills & Expertise
- Social Media Marketing
- Creative Direction
- Public Relations
- Product Development
- Competitive Analysis
- Strategic Planning
- Social Media
- Trade Shows
- Public Speaking
- Executive Coaching
- Game Development
- Brand Development
- Brand Management
- Marketing Research
- Consumer Products
- Business Development
- Marketing Communications
- Integrated Marketing
- Email Marketing
- Market Planning
- Marketing Strategy
- Market Landscape Analysis
- Pricing Strategy
- Entrepreneurship Education
- Launch Products
- Proposal Writing
- Toy Industry
- Social Media ROI
- User Experience
- Online Marketing
- Distribution Strategies
- Retail Packaging
- Inventor Relations
Michelle Spelman's Additional Information
games, toys, sports, marketing, public relations, writing, historic preservation, montessori, public radio, public television, cooking, type 1 diabetes awareness, advertising, entrepreneurship, startups, innovation, new media, creativity
- Groups and Associations:
Founder, Cincinnati Game and Toy Industry Professionals network American Specialty Toy Retailer Association TEDx Cincinnati Mercy Montessori Parents Association
- Honors and Awards:
2013 Holland Advertising : Interactive Vendor of the Month - September | Holland Vendor Hall of Fame
2010 Nominee Marketer of the Year Cincinnati AMA
Jukem Football: featured product "Good Games that Teach" by Cat & Mouse Game Store in Chicago Jan 2010
Jukem Football: featured at Games Extravaganza Ohio Conference of Teachers of Mathematics November 2009
Jukem Football: Winner of 2010 Dr Toy Award Best Products
Jukem Football: 2010 Toy Man Seal of Approval, Seal of Excellence and Editor's Choice
Lifetime Entertainment Network "Mom of the Week" September 2009
Quick Count Football winner of Dr. Toy's Best Picks New Products 2008 and Preferred Choice Award 2008 from Creative Child magazine!
Contact Michelle for:
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch