Michelle Reynoso

Current

• Marketing Analyst/GSA Administrator at Safeguards Technology
• Independant Writing Professional/Author at www.MichelleReynoso.com

Past

• Center Director at SCORE! Educational Centers
• Director of Admissions at Dover Business College
• Assistant Director at Berkeley College

• Assistant Director at Art Institute
• Operations Manager at Plum Graphics

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2 more...

Education

• Dale Carnegie Training
• New York University
• Raymond High School

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Recommended

6 people have recommended Michelle

Connections

132 connections

Industry

Security and Investigations

Websites

• My Website
• My Blog
• My Company

Michelle Reynoso’s Summary

• 16 years of experience in successful marketing, management, sales development, administrative, organization, team-building, and training initiatives.

Michelle Reynoso’s Specialties:

• A track record of increasing clientele by creating, tracking, and implementing marketing, customer service, sales, and recruitment strategies.

• Respected leadership skills with experience training and motivating staff.

• Expertise in profit and loss: sharing, creating, and implementing cost control strategies and adopting cost models.

• An uncompromising emphasis on quality customer service, adherence to industry & corporate guidelines, and cost savings practices.

Michelle Reynoso’s Experience

• Marketing Analyst/GSA Administrator

  Safeguards Technology

  (Privately Held; Security and Investigations industry)

  April 2008 — Present (1 year 8 months)

  Advanced marketing responsibilities include developing marketing Initiatives, company marketing calendar, advertising targets, and coordinating creative development with the graphic design team. Research, develop, and report on industry trends and competitive comparative data. Responsible for company GSA contract application & approval, and subsequent contract administration including sales & data reporting, contract modifications, and adherence to stringent contract guidelines. Press release creation, development, and distribution with a self-created industry press database and frequent press announcements and trade-show circulation. Bid proposal document preparation, organization, and submission for large multi-million dollar projects. Primary lead developer utilizing bid portals, industry publications, market contacts, and research. Salesforce Administrator – lead development & tracking, license allocations, investigating & troubleshooting issues, and reporting.

• Independant Writing Professional/Author

  www.MichelleReynoso.com

  (Writing and Editing industry)

  2001 — Present (8 years )

  Writing Biography:
  My debut book published by XLibris (a strategic partner of Random House Ventures) entitled Do You? was a finalist in the 2009 New York Book Festival and in The Writers Digest International Self-Published Book Awards.
  
  My current projects include a a sci-fi Young Adult adventure novel called "The Hidden Force", a childrens' book entitled "Petunia Wiggles, Giggles, & Hops", and a Self-Help management book called "Manage Me, Please".

• Center Director

  SCORE! Educational Centers

  (Public Company; 501-1000 employees; WPO; Education Management industry)

  May 2007 — April 2008 (1 year )

  Maximized total Center profit growth, visit generation, sales, and staff development. Maintained team accountability for all operational standards. Profit and Loss Statement responsibility: sharing and creating cost control strategies and adopting cost models. Worked to impact children, families and communities through tutoring programs and supplemental skill development. Increased lead generation for 1st quarter 2008 by 81% with the development & implementation of a grass-roots event/community targeted marketing plan (Westfield, NJ Center). Increased monthly sign-ups 32%, increased lead generation 25%, and overdelivered on supplemental program sales for Q3-Q4 2007(Closter, NJ Center).

• Director of Admissions

  Dover Business College

  (Education Management industry)

  January 2005 — April 2007 (2 years 4 months)

  Supervised admissions team and ensured adherence to national accreditation guidelines. Managed administrative processing of student admissions files. Reported department progress through weekly, monthly, and quarterly reports. Scheduled, organized, and conducted college seminars and open houses. Worked with teleservices team to develop phoning scripts and mass email marketing campaigns. Created and tracked recruitment strategies to meet enrollment goals. Implemented new enrollment strategies and increased enrollment 69% in 2006 over 2005.

• Assistant Director

  Berkeley College

  (Education Management industry)

  July 2002 — January 2005 (2 years 7 months)

  Managed the administrative processing of student admissions files, team supervision, organization, motivation, training, and report generation. Scheduled and conducted student interviews and tours, transfer fairs, and community events. Worked to meet enrollment goals. Received “Star Performer Award”.

• Assistant Director

  Art Institute

  (Education Management industry)

  September 2001 — July 2002 (11 months)

  Trained staff and worked to meet enrollment goals. Managed, screened, and prioritized student candidate inquiries. Scheduled and conducted candidate interviews and tours, open houses, quarterly orientations, and industry-related shows.

• Operations Manager

  Plum Graphics

  (Consumer Goods industry)

  October 1993 — September 2001 (8 years )

  Responsible for generating reports on revenue, sales representative activity, profit and loss, and product sales charts. Supervised new account development, order entry, national trade show preparation & sales, customer service procedures, development of customer mailings, salary preparation, new hire training, inventory maintenance, A/R and A/P bookkeeping and phoning, and office procedures. Responsible for hiring & firing all company employees. Developed sales representative promotions, increased customer reorder rates, developed large retail accounts, and increased revenue by 46% over eight years. Managed and motivated 100 sales reps & distributors.

Michelle Reynoso’s Education

• Dale Carnegie Training

  certificate , How to Cold Call & Build New Customers , 2004 — 2004

  Awarded 7 Continuing Education Units (CEU's)

• New York University

  1989 — 1993

• Raymond High School

  1985 — 1989

Additional Information

Michelle Reynoso’s Websites:

• My Website
• My Blog
• My Company

Michelle Reynoso’s Interests:

writing, photography

Michelle Reynoso’s Groups:

NAFE (National Association of Female Executives)

•    NYU Alumni
•    ASIS International
•    Corrections
•    Salesforce.com Professional Network
•    Global Security Professional
•    SecurityMetrics
•    Informed Ideas For Writers
•    "Write It Down"-A Website for Writers
•    Publishers & Book sellers association
•    SCBWI
•    Security Industry Group
•    Private Security Professionals
•    Tisch School of The Arts NYU Alumni
•    DEFENSE AND AEROSPACE CONNECTIONS
•    Published Authors Network
•    Science Fiction Linked Exchange
•    Fiction Writers Guild
•    Library Society of the World
•    Authors, Writers, Publishers, Editors, and other Professionals
•    Surveillance Technology
•    Novelists Networking Group
•    TFCN
•    Networked Video Surveillance Servers (NVS)- CCTV, NVR- Video Analytics
•    American Correctional Association
•    UniStar Nuclear
•    Writers World
•    National Novel Writing Month
•    Indian Security Industry
•    Children's Book Illustrators and Authors
•    Linked For Marketing - by Jorge Olson
•    ISC Events
•    CCTV Video Surveillance, IP Technology & Solutions
•    Energy Security
•    01 The Submarine Cable Systems group
•    SA Direct Marketing Network
•    Security & Technology - Critical Infrastructure Network & Forum
•    Global Gas
•    01 The Pipelines Security Group
•    WISE, Women in Security Electronics
•    SCORE! Alumni
•    Book Marketing
•    Garden State Woman
•    Writers Helping Writers
•    The NJ Networking Forum
•    ASIS 2009
•    U.S. Department of Justice
•    SBA.GOV
•    GSA
•    Berkeley College of NY & NJ Network
•    Aspiring Writers
•    Worldwide Directory of Subsea & Marine Professionals

Michelle Reynoso’s Honors:

*Finalist in the 2009 New York Book Festival (Poetry Category) book: "Do You?"
*11th Annual International Self-Published Book Awards (Poetry Category) Honorable Mention for Do You? published by Xlibris, strategic partner of Random House Ventures

*Blue Vase Award/Go-Getters Club 1991

Michelle Reynoso’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch