Michelle Lamar

Current

Marketing Consultant at Silicon Valley Moms Group
Online Media Consultant at Marketing & Media
Book Author at St. Martin's Press

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Past

Online Editor at CafeMom
Blogger at Walt Disney Internet Group
Media Director at Smith-Lamar Advertising, Inc.

2 more...

Education

University of Kansas

Recommended

11 people have recommended Michelle

Connections

500+ connections

Industry

Online Media

Michelle Lamar’s Summary

Experienced Online Media and Social Media Executive with years of marketing experience including account management roles in brand engagement, project management and web implementation. I handle or supervise all branding and marketing efforts for my clients.

I position my clients as industry experts with relevant reporters, journalists and bloggers. I help my clients build online corporate or brand social media presence by using Twitter, Facebook and blog outreach.

Writer of popular parenting blog and published author (St. Martin’s Press/New York). Freelance writer for Disney Interactive, contributed to two B2B books. My parenting blog and book have been featured in the Washington Post, NPR, Wall Street Journal and other national media.

Michelle Lamar’s Specialties:

Online marketing strategic development.
Social media strategy development and implementation.
Online brand engagement initiatives.
Integrated marketing strategy and implementation.
Online advertising management - ads & paid search.
Successful personal blog and published author.
Over 20 years of marketing experience with national brands.
Pitch for editorial opportunities at business, consumer media.
Create marketing and web content.

Michelle Lamar’s Experience

Marketing Consultant

Silicon Valley Moms Group

(Online Media industry)

September 2008 — Present (1 year 3 months)

I am a marketing consultant for Silicon Valley Moms Group, one of the largest and most influential mom blog groups on the web.

The Silicon Valley Moms Group is a collaborative community of bloggers that operates blogs around the country. We have mom groups in the top 10 Metro Markets in the USA and just started a group for Canada Moms. If you are interested in advertising with SV Moms Group, contact me at svmbadvertising@gmail.com or Twitter
@SVMGadvertising.
Online Media Consultant

Marketing & Media

(Online Media industry)

August 2005 — Present (4 years 4 months)

Online media and social media consultant. I have a proven track record using online media, blogging and social media to reach B2C, B2B markets. I am currently working on two projects in Silicon Valley.
I am the marketing contact for Silicon Valley Moms Group, a popular mom blog group. I was hired by 23andMe for a blog project in 2009. Please visit my website for details about my client experience and my current projects.
http://www.michellelamar.com/about-me/
Book Author

St. Martin's Press

(Privately Held; Publishing industry)

August 2005 — Present (4 years 4 months)

I write a popular parenting blog that has been adapted into a book. St. Martin's Press released the book on August 5, 2008. The book and the blog have been featured in the Washington Post, NPR, Wall St. Journal and other national media.

Additional Information

Michelle Lamar’s Interests:

I am interested in social media, blogs, and pretty much anything online. My secret shame is that I own all 4 seasons of The O.C. on DVD. I consider my two children my biggest accomplishment and I feel lucky everyday.

Michelle Lamar’s Groups:

Member of the Silicon Valley Moms Group
Member of Social Media Club
Contributor to the book 42 Rules of Working Mothers.
Contributor to the book Age of Conversation 2: Why Don't People Get It?
Contributor to 42 Rules of Working Moms
W List
Blissfully Domestic contributor
23 and Me Mom Blogger