Michelle K. Webster

Past

Web Producer at The Westfield Corporation, Inc.
Privately held, Owner, Publicist at KellyeRaye PR Services
Web Content Producer at Disney ABC International Television

Web Content Coordinator at Union Bank of California
Content Management System Specialist at Disney Parks & Resorts Online
Project Manager at Villinery Technical Writing Services

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Education

Woodbury University
University of California, Los Angeles
Urbana University

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Recommended

6 people have recommended Michelle K.

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46 connections

Industry

Internet

Websites

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Michelle K. Webster’s Summary

· Detail and solution-oriented, extremely organized, self-motivated, proactive professional with over twenty years experience as a technical web content analyst and marketing and public relations business consultant
· Internet and marketing research savvy with the skill to analyze and present results
· Significant hands on web designing experience with an aesthetic sense and thorough understanding of web capabilities and production processes
· Search Engine Optimization knowledge with the ability to analyze, research and remove the complexities of a web site so a search engine's more than 200 algorithmic signal robots can spider (understand) a site for maximum SEO, ranking, and web traffic
· Strong background and understanding of project management principles and theory
· Tremendous ability to quickly learn and master any new technology tasks and skills
· Demonstrated ability to analyze business needs, develop detailed documentation and track details and train others

Michelle K. Webster’s Specialties:

MS Office Suite, Access, MS Project, Visio, ComScore, Jupiter Research, Forrester Wave, Coremetrics, GoPublish (Disney), Vignette, Tridion, Interwoven Teamsite, Web 2.0, SQL, Adobe CS3 Professional Suite, GoLive, Fireworks, Flash, Dreamweaver, WordPress, CIsco WebEX, Skype; Windows NT/XP/Vista, Snag It, WinSnap, SAP, Beyond Compare, Basecamp, Sharepoint, Filezilla

Michelle K. Webster’s Experience

Web Producer

The Westfield Corporation, Inc.

(Commercial Real Estate industry)

January 2008 — June 2008 (6 months)

Utilized Interwoven Teamsite, Sharepoint, Visio, Adobe Photoshop, HTML, Camtasia, MS Project -
Performed, maintained and expedited daily operations of content management and deployment for consumer and redevelopment web sites in a eight hour turnaround; facilitated business and functional requirements, training documentation and release notes for users and all stakeholders that were not previously in place; partnered with marketing managers for national promotion campaign content and eNewsletter distribution; created and disabled new and old web sites in Teamsite; and provided Level 1 technical support and training in a twenty-four hour turnaround for marketing managers and concierge to identify, troubleshoot, report/track bugs and issues to resolution related to Teamsite, online concierge customer information database and other collaboration tools.
Privately held, Owner, Publicist

KellyeRaye PR Services

(Entertainment industry)

January 2002 — December 2007 (6 years )

Started own Public Relations company to do freelance Publicist work
· Result-driven publicist experience exhibiting clients through all forms of media, press kit creation, website creation and deployment, orchestrating promotional campaigns and coordinating special events
Web Content Producer

Disney ABC International Television

(Entertainment industry)

September 2007 — September 2007 (1 month)

Utilized Disney’s DAIT front/back end database system, GoPublish 5.0, Excel, Adobe Photoshop, iMac -
Project hired to collect content assets from internal and third party sources to be imported and maintained in the content management system for the 2007-2008 television season and international syndicates; and scheduled content for re-launch for The Screening Room access database system.
Web Content Coordinator

Union Bank of California

(Privately Held; Banking industry)

March 2007 — August 2007 (6 months)

Utilized Vignette/implementation and integration into Tridion, Excel, HTML, Javascript, MS Project
Successfully initiated annual reviews on a three month backlog of web pages for duplicated or accurate content within a accelerated projected time frame; partnered with the web editor, marketing and product managers, and legal groups to get appropriate approvals on content changes in accordance with the financial brand guidelines and industry best practices; optimized web site for search engine web crawlers; distributed weekly web site workflow status reports; and manipulated HTML and Javascript codes within templates to correct formatting and to hide non-compliance content until approved by legal clearance.
Content Management System Specialist

Disney Parks & Resorts Online

(Entertainment industry)

April 2006 — November 2006 (8 months)

Utilized GoPublish 4.0, HTML, DHTML, Excel, Visio, Sharepoint, Snag It, Beyond Compare, SAP, MS Project -
Project hired to screen scrape and utilize content mining processes to extract previous content for modifications and import revised content into GoPublish in preparation for integration, implementation and re-launch of the Disneyland dot com tickets and reservations portal; applied information architect mockup template annotations and built taxonomies for revised content for site restructure as content management system Administrator; imported documentation into Microsoft Sharepoint for all internal/external developer stakeholders access; reviewed and reorganized content for internal and third party system QA testing in addition to user and task analysis testing (content application, templates and middleware) to validate requests and responses; and assisted with completion of content for third party development tasks and deliverables ahead of projected schedule.
Project Manager

Villinery Technical Writing Services

(Information Technology and Services industry)

June 2003 — December 2005 (2 years 7 months)

Utilized Microsoft Office Suite Applications, MS Project, Visio, Adobe Photoshop -
Contributed to assisting owner with initial business startup and operations; created and executed office management systems, protocols and processes; conducted recruitment of a staff of fifteen Associate Technical Writers; researched and monitored potential customer leads and provided customer service support to small business clients; maintained labor coordination and dispatched writers to clients; scheduled meetings, travel arrangements and processed expense reports; conceptualized and completed company business marketing and advertising campaigns via all forms of media; managed projects (scope, time, quality, and communications); distributed project status reports to all stakeholders for tracking developments and deliverables; and conducted user and task analysis testing of various client software applications to provide feedback results to technical writers.