Account Handler at VCCP
London, United Kingdom
- Current
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- Account Manager at VCCP Advertising agency
- Past
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- Account Handler at Holler (Digital Strategy & Design agency)
- Planning Assistant at Saatchi & Saatchi
- Education
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- Bournemouth University
- Torquay Grammar School for Girls
- Connections
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115
connections
- Industry
- Marketing and Advertising
- Websites
Michelle Gilson’s Summary
After doing a degree in Advertising and then going into what has become one of the most notorious Digital creative shops in town I've been lucky enough work in an Integrated agency (VCCP) for the past year, which is embracing digital integration to the full but can also teach me the strategic rigour that I've always wanted to become strong in.
My goal is just to produce work that people outside the industry remember and love, whether that's in an Account Director role or a Planner's I'm not sure yet - in all honesty I'm not sure it matters.
Michelle Gilson’s Specialties:
All facets of communications: advertising, branded content, content leveraging, PR and marketing. Also covering the strategic end of communication: strategic insight, concept marketing, development, research, and ideation.
Michelle Gilson’s Experience
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Account Manager
VCCP Advertising agency
(Privately Held; 51-200 employees; Marketing and Advertising industry)
February 2008 — Present (1 year 10 months)
Working to grow digital in an increasingly integrated agency, on clients including School Food Trust, the Home Office (Anti Binge drinking) & London 2012 Olympics.
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Account Handler
Holler (Digital Strategy & Design agency)
(Public Company; 11-50 employees; Online Media industry)
August 2006 — February 2008 (1 year 7 months)
Account Handler on Selfridges, Heinz (UK), Sky (UK), Channel 4 (UK), & P&G (Global)
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Planning Assistant
Saatchi & Saatchi
(Public Company; 201-500 employees; PUB; Marketing and Advertising industry)
March 2006 — March 2006 (1 month)
Assisted the Planning Director on a Global campaign for a luxury automotive brand - enabling me to pick up core skills that are vital for a Planning role. These were:
1) Stimulating Creativity: I designed a presentation that would eventually brief the creative team for the campaign. My idea was to translate this presentation into a visual media and really capture the tone of voice that would suit the brand.
2) Enhance Strategic Capabilities: As all ideas had to be ‘campaignable’ I ensured that all ideas would be appropriate for the brand in the long-term.
3) Exploring Human Insights: At the hub of all communication sat a very in-depth pen portrait of the consumer and what micro details of the campaign would reach them on a personal level and really differentiate the advertising and the car.
Michelle Gilson’s Education
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Bournemouth University
BA , Advertising & Marketing Communications , 2003 — 2006
Dissertation: An examination of trust in marketing using Dove as a case study.
Modules included: Consumer Behaviour, Account Planning, Brand Management, Campaign Planning, Media Planning, Interactive Media Studies. -
Torquay Grammar School for Girls
English, Geography, History, Media Studies 1996 — 2003
Additional Information
Michelle Gilson’s Websites:
Michelle Gilson’s Interests:
Listening [and most probably dancing] to shamelessly cheesey pop music, cooking big beautiful meals for those closest to me, reading magazines and fashion blogs and travelling as much as possible. I also write for the Londonist in thier food & drink section and Subba Cultcha on thier music reviews.
Michelle Gilson’s Groups:
Fill, Purple, Purple, Cogs, Major Players, Propel/ She Says, She Says, Shelter, Through Lee at Holler, Periscope, VCCP, Scamp, Les Binet, Londonist, Subba Cultcha, Planning4Good, blogosphere
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Advertising Professionals
Michelle Gilson’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
