Market Research Professional
Greater Minneapolis-St. Paul Area
- Current
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- Consultant at Vector Wealth Management
- Competitive Intelligence and Voice of Customer Analyst at 3M
- Project Manager at Summit Advisory Group
- Past
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- Marketing Intern at Profit Builder Network
- Student Consultant at Future Bar/Restaurant/Arcade
- Research Assistant at Summit Advisory Group
- Consultant at The Sub Shop (Sole Proprietorship)
- Paralegal Intern at Ayers & Riehm, P.A.
- Consultant at Roadhouse (Sole Proprietorship)
- Paralegal Intern at Ayers & Riehm, P.A.
- Education
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- Ripon College
- Connections
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17
connections
- Industry
- Market Research
Michelle Ebert’s Summary
I have an extensive history in business research. While in school, I completed two major consulting projects. One, a business plan for an existing restaurant and the second, a feasibility study for a bar/restaurant/arcade coming soon to Ripon, WI.
In addition, I worked as a Research Assistant for a summer and a Marketing Intern over Christmas break, both which required researching different industries and applying hands-on marketing experience.
My career goals include working for a company that needs in-depth research about companies, products, competitors and/or industry and market trends. This research will lead to strategic analysis, thinking and writing which will help create recommendations and solutions to clients.
Michelle Ebert’s Specialties:
Research: Target market, competition, industry trends, consumer products.
Analysis of the areas listed above.
Planning: Creative solutions, idenfitying opportunities, marketing recommendations
Michelle Ebert’s Experience
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Consultant
Vector Wealth Management
(Financial Services industry)
March 2008 — Present (7 months)
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Competitive Intelligence and Voice of Customer Analyst
3M
(Public Company; 10,001 or more employees; MMM; Consumer Goods industry)
March 2008 — Present (7 months)
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Project Manager
Summit Advisory Group
(Market Research industry)
October 2007 — Present (1 year)
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Marketing Intern
Profit Builder Network
(Accounting industry)
December 2006 — January 2007 (2 months)
I was in charge of marketing business improvement seminars which would fulfill continuing education requirements for general contractors. Since a majority of the materials were already created, I researched and visited marketing placement opportunties. I also participated in telemarketing, organization of the company's filing and general processes, and various other computer-related tasks.
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Student Consultant
Future Bar/Restaurant/Arcade
(Restaurants industry)
September 2006 — December 2006 (4 months)
I conducted primary research from the owners and potential customers, conducted market, competitive, and industry research. I also examined the shadow business in a different town and gathered secondary research about the businesses founding through the present and compared the demographics of the town to Ripon, WI.
The plan, including recommendations and next steps, was presented to the owner in a succinct way using graphs and tables when necessary. -
Research Assistant
Summit Advisory Group
(Market Research industry)
June 2006 — August 2006 (3 months)
Created a marketing letter to gain new clients
Created an Internet based consultant search. I prepared and posted job descriptions, responded to interested candidates, and sent letters to 25 qualified professionals. I successfully set-up 1 or 2 interviews of the 4 who responded to the initial email campaign.
Mastered Goldmine software and provided company with software tutorial; data entry
Researched potential clients and job candidates; wrote job descriptions -
Consultant
The Sub Shop (Sole Proprietorship)
(Sole Proprietorship; 1-10 employees; Restaurants industry)
August 2005 — February 2006 (7 months)
Conducted primary research from owners and customers, conducted market, competitive and industry research from the owners and customers, presented recommendations for marketing and strategy and presented the material to the owner in a succinct way.
This plan resulted in the first ever marketing campaign which increased the number of customers and profits. -
Paralegal Intern
Ayers & Riehm, P.A.
(Partnership; 1-10 employees; Legal Services industry)
June 2005 — August 2005 (3 months)
Prepared SWOT analysis upon completion of two paralegal internships
Completed various tasks: preparing cases for court, filed legal forms with the State, collected documentation from involved parties, wrote letters and memos and completed various office duties -
Consultant
Roadhouse (Sole Proprietorship)
(Sole Proprietorship; 1-10 employees; Restaurants industry)
September 2004 — November 2004 (3 months)
Researched and analyzed the marketing mix, defined the target market and suggested strategic marketing initiatives for this demographic
Used my leadership and project management skills to distribute tasks by interest and skill -
Paralegal Intern
Ayers & Riehm, P.A.
(Partnership; 1-10 employees; Law Practice industry)
June 2004 — August 2004 (3 months)
Prepared SWOT analysis upon completion of two paralegal internships
Completed various tasks: preparing cases for court, filed legal forms with the State, collected documentation from involved parties, wrote letters and memos and completed various office duties
Michelle Ebert’s Education
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Ripon College
Bachelor's, Business Administration, 2003 — 2007
Graduated Magna Cum Laude with honors merit in Business Administration. Minor in Sociology.
Captain of the Varsity Soccer Team 2004-2007.
Helped promote the Ripon College Internship Program. The project was completed during my senior year.- Activities and Societies:
- Varsity Soccer 2003-2007.
Contributed to the SIFE (Students in Free Enterprise) team in 2006.
Member of Student Media Activities Committee in 2004.
Additional Information
Michelle Ebert’s Interests:
Professional Interests: Secondary market research and analysis, learning everything I can about business, being process-oriented, and leadership. Personal Interests: Going to the cabin, Minnesota summers, soccer, dogs, and wakeboarding and surfing.
Michelle Ebert’s Groups:
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Ripon College Alumni
Michelle Ebert’s Honors:
Magna Cum Laude, Dean's List (4 years), Captain of the Ripon College Varsity Soccer Team (3 years)
Michelle Ebert’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
