Communications Consultant and Freelance Writer
Norfolk, Virginia Area
- Current
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- PR Consultant at Reina Communiciations
- Past
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- Consultant at Norfolk Southern
- Convention Center Marketing Coordinator at Virginia Beach Convention Center
- Internet Marketing Manager at Trader Publishing Company
- National Marketing Director at Trader Publishing Company
- Marketing Coordinator at Trader Publishing Company
- Editorial Assistant at Center for Health Information
- Radio Newswriter at Sinclair Communicaitons
- Education
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- Syracuse University
- Virginia Wesleyan College
- Connections
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107
connections
- Industry
- Public Relations and Communications
- Websites
Michelle Rogerson’s Summary
Freelance communications consultant with expertise in marketing/public relations management and Web 2.0 communications.
Michelle Rogerson’s Specialties:
Web 2.0 communications, strategic marketing and public relations management, copywriting, speechwriting, search engine marketing, trade shows, marketing plans, business plans
Michelle Rogerson’s Experience
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PR Consultant
Reina Communiciations
(Public Relations and Communications industry)
September 2005 — Present (3 years 11 months)
• Provide freelance communications consulting for various clients.
• Present seminars on Web 2.0 communications for a variety of organizations, such as Norfolk Southern Corporation, City of Virginia Beach and Association for Conservation Information.
• Long-term contract with Norfolk Southern Corporation (Fortune 300) writing speeches for the former and current CEOs, coordinating 60 speakers bureau presentations and managing CEO blog.
• Copywriting and PR consulting for Hampton Roads Transit (state agency). -
Consultant
Norfolk Southern
(Public Company; 10,001 or more employees; NSC; Transportation/Trucking/Railroad industry)
2005 — 2009 (4 years)
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Convention Center Marketing Coordinator
Virginia Beach Convention Center
(Government Agency; 51-200 employees; Events Services industry)
March 2004 — August 2005 (1 year 6 months)
• Established branding for the new Virginia Beach Convention Center and implemented strategic marketing campaigns to support the new $200 million facility.
• Managed publicity for the construction of the new convention center and maintained all media relations, locally and nationally in trade publications.
• Planned special events such as a topping off ceremony, ribbon cutting and gala for the grand opening in 2005.
• Developed the facility’s communication materials, including media kits, sales collateral, advertising and corporate communication. -
Internet Marketing Manager
Trader Publishing Company
(Privately Held; 5001-10,000 employees; Internet industry)
June 2003 — February 2004 (9 months)
• Managed the marketing department responsible for five national Web businesses, covering the real estate and travel industries: RoomSaver.com, HarmonHomes.com, TimeShareSaver.com, RentJillsHouse.com and Trader Digital Imaging.
• Managed extensive e-mail marketing and sales lead generation campaigns.
• Developed business plans and marketing budgets for each business.
• Directed search engine optimization efforts with paid search campaigns and free search strategies, increasing Web site traffic by 70% over the previous year. -
National Marketing Director
Trader Publishing Company
(Privately Held; 501-1000 employees; Publishing industry)
June 2002 — June 2003 (1 year 1 month)
• Managed marketing, public relations and advertising for two real estate classified businesses, Harmon Homes magazine and HarmonHomes.com.
• Developed and implemented quarterly sales contests, which generated about $12 million in contracted revenue annually.
• Led six-person in-house advertising creative team.
• Managed sales support efforts for over 150 outside sales representatives in 140 markets nationwide. -
Marketing Coordinator
Trader Publishing Company
(Privately Held; 501-1000 employees; Internet industry)
January 2001 — June 2002 (1 year 6 months)
• Wrote copy and developed creative for all communications and advertising pieces for HarmonHomes.com division, including media kits, press releases, newsletters, brochures, trade and consumer ads, direct mail and Web site content.
• Coordinated print advertising, direct mail, media relations and e-mail marketing campaigns.
• Coordinated all aspects of trade show displays and consumer show promotions.
• Designed research methods to obtain customer demographics and industry information. -
Editorial Assistant
Center for Health Information
(Privately Held; 11-50 employees; Hospital & Health Care industry)
November 1999 — December 2000 (1 year 2 months)
• Writer and editor of the Healthcare Executive Update, a weekly e-mail newsletter for healthcare professionals.
• Responsible for first copy edits on newsletters, medical publications and corporate communications, adhering to American Medical Association style. -
Radio Newswriter
Sinclair Communicaitons
(Broadcast Media industry)
June 1999 — December 1999 (7 months)
• Writer, editor and producer for WAVY-TV 10 news broadcasts for WNIS 790 AM and WTAR 850 AM. Developed scripts using a detailed and concise AP writing style.
• Board Operator for news and sports radio programs, requiring the ability to work in a fast-paced environment and voice on-air weather and news updates.
Michelle Rogerson’s Education
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Syracuse University
M.S. Communications Management , 2005 — 2008
Coursework in Accounting, Financial Management, Strategic Management, Marketing Management, Public Relations Management, Branding
4.0 GPA
Capstone Research: communications and new media technology -
Virginia Wesleyan College
B.A. Communications , Communications/Journalism and Spanish , 1996 — 1999
Additional Information
Michelle Rogerson’s Websites:
Michelle Rogerson’s Groups:
Public Relations Society of America, Public Relations Society of America, Hampton Roads Chapter (Accreditation Chair)
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PRSA Hampton Roads Virginia Chapter
Michelle Rogerson’s Honors:
Accredited in Public Relations (APR), 2005 to present
Certified Proficiency in the Spanish Language, May 1998
Michelle Rogerson’s Contact Settings
Interested In:
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
