Owner, Analyweb inc. Consultant and speaker on Internet marketing and technologies
Montreal, Canada Area
Owner, Analyweb inc. Consultant and speaker on Internet marketing and technologies
Montreal, Canada Area
She is a graduate of the first class of Master of Sciences in electronic commerce, with a specialization in management, in Canada. She has been author of numerous scientific, research, didactic and “how to” publications and she animates a blog at michelleblanc.com, which happens to be one of the most influential French techno blog in the world according to Wikio.fr. Her blog is also one of the favorite of the prestigious French portal Strategies.fr. She has been involved with analysis and implementation of cutting edge e-business related technologies, management and marketing activities and strategies in a wide range of industries. Mrs. Blanc has provided research and advice to Fortune 500 as well as SMB’s, government agencies and associations. As a matter of fact, she is amongst the 50 Canadian experts consulted by Industry Canada in order to set the Canadian e-economy objective and policies for its internal and external position to such international forums as OECD. As a speaker, she started her course at the prominent Council on e-business innovation of The Conference Board of Canada and has been speaking ever since in Canada and abroad.
She is the founder and President of Analyweb, a consultancy company specializing in e-business management and marketing.She also is a co-founder and president of Yulbiz, an international business blogger gathering, which is continuously expanding and is now in 5 countries.
Strategic e-Marketing
Speaking Engagements
Specialities:
Online Advertising;
Interactive Marketing and Media;
Digital Technologies;
Competitive analysis;
e-marketing and search engine Optimization;
business blogging;
Web business and revenu models,
Web services;
Web economy analysis;
Web ROI and measuring analysis;
Web presence planning;
e-democracy.
(Non-Profit; 1-10 employees; Internet industry)
February 2006 — Present (3 years 6 months)
Not for profit business blogger meeting forum that is held in Montreal every month.
(Privately Held; 1-10 employees; Internet industry)
September 2005 — Present (3 years 11 months)
(Non-Profit; 11-50 employees; Internet industry)
March 2004 — Present (5 years 5 months)
(Privately Held; 201-500 employees; Internet industry)
January 2003 — August 2005 (2 years 8 months)
Consultant in e-business strategies and e-marketing;
Researcher and lecturer on technology usage related to Web services and e-democracy;
Consultant on search engine optimization;
Researcher and copywriting of e-business research reports for a number of industries such as retail, banking, health, media and travel;
Manager of Internet projects and online marketing campaigns;
Expert in assessing needs and recommending solutions;
E-business training for directors and management personnel;
Cutting-edge e-business research and intelligence (strategic and technological);
Business management: Responsible for managing the firms marketing and public relations, major projects and major accounts, public apearances;
(Non-Profit; Research industry)
July 2002 — October 2002 (4 months)
(Privately Held; 51-200 employees; Telecommunications industry)
April 2000 — May 2001 (1 year 2 months)
(Telecommunications industry)
November 1998 — March 2000 (1 year 5 months)
(Public Company; Myself Only; Public Relations and Communications industry)
September 1997 — October 1998 (1 year 2 months)
(Privately Held; 11-50 employees; Public Relations and Communications industry)
February 1996 — August 1997 (1 year 7 months)
(Privately Held; 51-200 employees; Events Services industry)
May 1991 — January 1996 (4 years 9 months)
M.Sc. , elctronic commerce , 2001 — 2002
Scientific Master in electronic commerce that covered eBusiness law, technology and management with specialization in management;
My Master's research paper was condensed and published at CIRANO (Center of InterUniversity Research on Analysis of the Organization) under the title Les Web Services et leur impact sur le commerce B2B and I was invited to present my findings at The Conference Board of Canada, Council on e-business innovation.
Member of the board of the M.Sc. electronic commerce student association
I was doing a chronicle at a talk radio show of the student Radio station CISM.
B.A. , 1982 — 1986
Bachelor of Arts with minor in political science and labor relations and complementary bloc in public relations and psychology
Pure and applied sciences (Cegep equivalent) 1979 — 1981
Web marketing, blog, search engine optimization, web services, Internet, e-democracy, e-voting, Google, poetry, natural sculpting, biking
Project manager for several in depth, strategic planning and technology related marketing evaluation or planification, in B2C and B2B settings, for enterprises such as BCE, Bell Canada, Canoë, Government of Canada, HEC Montreal, RVBS and others;
Member of the exclusive Bell Gateway Norstar $100,000 club
Increasing sales by 120% during a six-month period for the MusiquePlus Video-Dance Tour;