Advocate for Authentic Brands
Melbourne Area, Australia
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Michel Hogan’s Summary
Alignment my passion! As an independent advisor and brand advocate, I have spent the majority of my career helping organizations; people and projects build greater alignment and integration between who they are, what they say and what they do. I first discovered the importance and value of integrated thinking working in museum design 20 years ago.
Today, that thinking continues to evolve and drive my work as principal of the
independent brand practices Brandology in Australia and Brand Alignment Group in
the United States. Working with an eclectic client-base, ranging from individuals and start-ups to Non Profit and mature stage companies, these brand practices build understanding of, and implementation programs for, authentic brands. Brands that serve to deeply impact organizations inside and out, and build cultural alignment between beliefs and actions.
After spending the last 13 years living and working in the United States, I now work from my base in Melbourne, Victoria. I also publish weekly in a blog on Cultural Leadership for smartcompany.com.
Michel Hogan’s Specialties:
Corporate Brand Foundation and Alignment and Personal Brand "Id"
