
Advisor at The Scriptorium Company & Director of MBAs Euromed Management
Paris Area, France

Advisor at The Scriptorium Company & Director of MBAs Euromed Management
Paris Area, France
My professional experience ranges from luxury brands to mass-market brands and private labels.
I have managed projects that encompass Brand Positioning, Product Innovation, Brand Identity, Design, Packaging and Edition for international clients.
brand strategy, image strategy, branding and identity, luxury industry
(Higher Education industry)
October 2008 — Present (1 year 3 months)
I currently manage all Euromed MBAs: the WorldMed MBA (Marseille), the AntaiEuromed MBA (Shanghai) & the AntaiEuromed Executive MBA (Shanghai).
(Management Consulting industry)
May 2008 — Present (1 year 8 months)
A Brand Strategy consulting firm, working with premium, mass & private label brands with strong brand identities.
Our focus is on auditing brand identities and implementing image, marketing, distribution and retail strategies.
(Privately Held; 11-50 employees; Marketing and Advertising industry)
2002 — May 2008 (6 years )
(Public Company; Marketing and Advertising industry)
2000 — 2002 (2 years )
(Educational Institution; 501-1000 employees; Education Management industry)
1995 — 2000 (5 years )
I keep track, analyze and counsel Brands and Distributors in their development strategies - both premium & mass.