Greater Los Angeles Area
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- CEO at Zwillinger Research
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Michele Zwillinger’s Summary
Michele Zwillinger of Zwillinger Research provides updated methodologies coupled with old-fashioned determination to help her clients grow and prosper during the current economic downturn.
ZWILLINGER RESEARCH was started in 1982 to meet the needs of companies who sought research with integrity, and a researcher who delivered guidance, not just data. Ms. Zwillinger has built this research and consulting business by attracting large to medium-size companies in a variety of industries. Zwillinger Research served companies from A-Z (AAHS to ZDTV), designing and implementing research for conceptualizing, developing and marketing products from breakfast bars to tower cranes. Clients are located in the U.S., Asia, and Europe. With her international associates, Michele conducts cost-conscious, data-rich research projects worldwide.
Michele Zwillinger’s Specialties:
Professional snooping to reveal the information you need to make your business grow profitably. Qualitative research, specializing in moderating focus groups in the U.S. and abroad for consumer products companies. Face-to-face and online focus groups. Brand Franchise Extension and other forms of idea generation techniques. Quantitative research by phone, in-person, and by internet survey. Marketing oriented analysis and recommendations based on extensive category experience.
Michele Zwillinger’s Experience
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CEO
Zwillinger Research
(Market Research industry)
November 1982 — Present (27 years 2 months)
www.ZRGlobal.com
We provide answers to our clients to reduce their risks and make decision making easier based on our expertise, versatility, and over 25 years’ experience. Zwillinger Research serves a wide variety of clients, with extensive experience in multiple industries, but still customizes each project to satisfy each client's specific needs.
We have long been recognized for superior research designed to aid in the development and marketing of new products and services. Our strengths extend beyond that, however, as we employ research findings to identify successful solutions to a variety of business challenges all geared to improving the company's profitability.
Given her years of experience it is no wonder that Michele has earned the Marketing Research Association’s designation of Professional Researcher Certification (PRC).
Additional Information
Michele Zwillinger’s Websites:
Michele Zwillinger’s Honors:
Invited to speak at QRCA's International Conference, October 2009, Palm Springs, CA
Speaker, QRCA's Symposium on Excellence in Qualitative Research, May 7, 2009 Chicago, IL, "Infiniti: Laddering Up to New Product Success"
Published in QRCA Views, Spring 2009 "A Proposal By Any Other Name..."
National Institute of Mental Health (NIMH) Fellowship, Encino Chamber of Commerce Member of the Year, 1993
