Senior Vice President at Sunset Resorts, Jamaica
Miami/Fort Lauderdale Area
- Current
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- Senior Vice President at Sunset Resorts, Jamaica
- Past
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- Vice President of Sales & Marketing at Elegant Hotels Group, Barbados
- Vice President of Sales, Marketing, Revenue at Coral by Hilton / Coral Hotels & Resorts
- Regional Director of Sales & Marketing, Caribbean at Intercontinental Hotels Group
- Revenue Manager at Holiday Inn SunSpree Resort, Aruba
- Director of Operations/General Manager at Manchebo Beach Resort, Aruba
- Education
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- Johnson and Wales University
- Recommended
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4 people have recommended Michele - Connections
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207
connections
- Industry
- Hospitality
- Websites
Michele Olivier’s Summary
Michele Olivier has been promoting the most progressive and popular vacation destinations to worldwide markets for over a decade. With an extensive background in the tourism business, she has brought across-the-board industry experience to big box and independent hotel companies and tourism associations.
As Senior Vice President for Sunset Resorts in Jamaica, Olivier oversees the areas of sales, marketing, public relations, revenue management and channel distribution for the company and its three properties, Sunset Beach Resort & Spa, Sunset Jamaica Grande Resort & Spa and Sunset at the Palms.
Prior to joining Sunset Resorts, Olivier held the positions of vice president of sales and marketing for Elegant Hotels Group (EHG) in Barbados and vice president of sales for the Coral by Hilton all-inclusive brand resorts in the Dominican Republic.
Michele began her hospitality career as the General Manager of the Manchebo Beach Resort in Aruba. In 1998, she joined InterContinental Hotels Group at the Holiday Inn SunSpree Resort in Aruba as Revenue Manager. Successes achieved in this position in pricing, position and client relations led to increasing responsibility and she was named Regional Director of Sales and Marketing for the Caribbean.
She holds a Masters degree in Hospitality and Tourism from Johnson & Wales University. She has held chair positions with various Hospitality Associations and worked with Government Tourism Boards promoting regions and on such pioneer initiatives as driving airlift, cooperative tour operator relations and island-wide sporting and music events. Industry, media and clients recognize Michele as a leader in Resort Marketing.
Michele Olivier’s Specialties:
Multi-Property Responsibility (boutique to big box) ~ Budgeting & Fiscal Oversight ~ Business Plan Development ~ Leadership, Mentoring and Teambuilding ~ Market Intel, Research & Analysis ~ Media Planning and Buying ~ International Group, Leisure and Tour Sales ~ PR & Creative Promotions ~ Strategic Planning & Partnerships
Michele Olivier’s Experience
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Senior Vice President
Sunset Resorts, Jamaica
(Hospitality industry)
February 2009 — Present (6 months)
Overseeing the areas of sales, marketing, public relations, revenue management and channel distribution for the company and its three properties, Sunset Beach Resort & Spa, Sunset Jamaica Grande Resort & Spa and Sunset at the Palms.
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Vice President of Sales & Marketing
Elegant Hotels Group, Barbados
(Hospitality industry)
February 2008 — February 2009 (1 year 1 month)
•Opened an International Sales and Reservations Office for the brand based in South Florida- located and negotiated long-term office space and vendor contracts, dealt with licensure and regulatory bodies, purchased office equipment, telephone and computer network systems and supervised installation and operation.
•Performed all HR functions in hiring and training sales, reservations and support staff; ensured compliance with state and federal statutes in personnel practices
•Instituted systems for cost control and communication with a worldwide sales force
•Led the development and launch of targeted regional and international marketing plans
•Jump-started a rebranding project from new logos to stories to tags -
Vice President of Sales, Marketing, Revenue
Coral by Hilton / Coral Hotels & Resorts
(Public Company; 1001-5000 employees; Hospitality industry)
December 2004 — 2007 (3 years)
Recruited by the EVP and charged with increasing profitability, improving eroding market share and repairing strained customer relationships • Connected 30 staff in the key markets of the US, UK, Europe, Latin America and Canada with each other and 400 clients • Functioned as the global coordinator to deploy strategies in Sales, Public Relations, Advertising and Marketing on- and off-line • Responsible for Business Plans, Budgeting, Forecasting, ex/internal Reporting, Strategic Partnerships, Brand Relations
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Regional Director of Sales & Marketing, Caribbean
Intercontinental Hotels Group
(Public Company; 1001-5000 employees; Hospitality industry)
February 1998 — December 2004 (6 years 11 months)
A career of 7 years brought increasing responsibility and accountability for the IHG owned assets in the Caribbean including the Holiday Inn SunSpree Resorts in Aruba & Jamaica • Overseeing pricing, packaging, marketing and inventory.• Expand and motivate the revenue, marketing, catering and sales force • Client contracting in Leisure, Tour and Group sales • Business Plans • Brand relations • Sales Budgets • Opened an International Sales Office (ISO) for the region based in Miami
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Revenue Manager
Holiday Inn SunSpree Resort, Aruba
(Public Company; 501-1000 employees; Hospitality industry)
February 1998 — July 1999 (1 year 6 months)
Created a Revenue System for use at this 600-room full service resort selling both room-only and all-inclusive packages. The Excel based system included forecasting, displacement, account tracking, competition analysis, and Business Plan models.
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Director of Operations/General Manager
Manchebo Beach Resort, Aruba
(Privately Held; 51-200 employees; Hospitality industry)
August 1994 — January 1998 (3 years 6 months)
Recruited to control costs, ensure brand compliance and to increase share by developing a market position in the US • On property position responsible for preparing, presenting and defending annual sales forecasts and budgets and ultimately maintained forecasts to <1% variance • Develop and implement successful marketing plans for the US, South American and European markets; leveraging markets to balance occupancy • Initiate employee training and development curriculums, author personnel policies for 80 staff members and institute guest recognition and return programs
Additional Information
Michele Olivier’s Websites:
Michele Olivier’s Groups:
As an advocate for tourism took on both liaison and leadership roles serving on committees and boards to coordinate with government and local community or to influence and provide strategic direction in areas of government relations, driving airlift, airport operations, tour operator partnerships, community outreach programs and coop advertising,
Caribbean Hotel Association, (CHA) Marketing Commitee Member,
Hospitality Sales & Marketing Association International, (HSMAI) Board Secretary,
SKAL Club, Member,
Jamaica Hotel and Tourist Association, (JHTA),
Aruba Hotel and Tourism Association, (AHATA) Marketing Committee Chair,
Aruba Gastronomic Association, (AGA) Treasurer
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Executive Suite -
Aruban business professionals -
AMPR - Andria Mitsakos Public Relations -
Caribbean Honeymoons & Weddings -
HSMAI South Florida
Michele Olivier’s Honors:
• Outstanding Sales of the Year Award from Canada’s largest Tour Operator, My Travel, 2003, 2004, 2005 & 2006
• InterContinental Hotels Group Creativity Award for E-Commerce Marketing Initiatives, 2004
• 2-time Recipient of the IHG NHUSS Award; honored for Sales Creativity and Bottom Line Impact, 2002
• Spirit Team Sales Award, top 5% of all owned IHG properties, 2001
• Directora de Ventas, Solo Caribe (Latin American Press), 2000
• Directors' Quality Award, Best Western 1997
Michele Olivier’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- expertise requests
- reference requests
- getting back in touch
