Michele Moro

Current

Marketing Manager at Welcome Italia S.p.A.

Past

Marketing Manager at KONE S.p.A.
Senior Product and Brand Manager at KONE Italy
Account Manager - Padova zone at KONE

Account Manager at EuroSystem - Sistemarca (TV)
Marketing and Communications Manager at Tiesse Informatica

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Education

EF Executive Language Institute di Cambridge
SDA Bocconi
SMALP - Scuola Militare Alpina

Università degli Studi di Verona
Istituto Tecnico Commerciale P.F. Calvi di Padova

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2 more...

Recommended

10 people have recommended Michele

Connections

500+ connections

Industry

Telecommunications

Websites

Michele Moro’s Summary

IN SINTESI
Economista di formazione, Marketing Manager di professione nel settore ICT. Blogger attivo fondatore di diverse iniziative 2.0, collaboratore in sperimentazioni di business, media e tecnologie legate al mondo della rete.

PROFESSIONAL SUMMARY
Experienced Manager with good experience in Marketing, Business Development, Sales, and Sales Support and with excellent leadership and teamwork skills.
Fluent in Italian, English and Spanish.

Expert in BtoB market and Industrial Market

Built a Marketing Plan
Build a clear and unique identity and positioning of brands
Clearly define our offer and points of differentiation.
Implement identity and differentiators across all communication media
Execute field campaigns to support strategy (events, mailings, advertising, D.M.)

Product Management:
- Branding & Positioning Strategy
- Product development

Communication:
- Advertising
- Intranet / Internet Content
- Newsletters (every two weeks)
- e-mail marketing
- Brochures
- Customer Presentations

Flexible in covering responsibilities in Strategic and Operating Marketing, as well as in Strategic Planning

My peculiar attitudes are:
- ability rationalize process to face complex problems,
- strong Customer Focus
- determination in getting goals.
- speaking at public events
- excellent in building and keeping personal relationship

NETWORKING
• Natural networker with good contacts around the world.
• Strong relationships with colleagues, outside experts, partners and clients
•Highly involved in Networking.I welcome connecting out networks through LinkedIN.
•Open networker (LION) write me at michele.moro at live.it

Michele Moro’s Specialties:

- Strategic e tactical Marketing
- Brand Management
- Market Research
- Customer Satisfaction Analisys
- CRM
- Search Engine Positioning

Michele Moro’s Experience

Marketing Manager

Welcome Italia S.p.A.

(Information Technology and Services industry)

June 2007 — Present (2 years 2 months)

Attualmente lavoro in Welcome Italia spa come Marketing Manager.

Welcome Italia è un Operatore di Telecomunicazioni che si rivolge alle imprese ed opera sull'intero territorio nazionale dal 1999 in seguito alla liberalizzazione dei servizi di telefonia fissa. Nel panorama delle telecomunicazioni nazionali, Welcome Italia è la quinta società del settore a capitale italiano.
________________________________________________________

Currently I work as Marketing Manager at Welcome Italia with the responsability about Marketing and Communications issue.

Welcome Italia is a Telecommunication provider especially focused on enterprises. Is present in Italy since 1999, following the liberalisation of the fixed communication services. In the scenario of the National telecommunication, Welcome Italia is the fifth company based on Italian capitals.
Marketing Manager

KONE S.p.A.

(Public Company; 5001-10,000 employees; Mechanical or Industrial Engineering industry)

June 2005 — June 2007 (2 years 1 month)

Responsabilities:
Develop marketing plans and strategies to maximize growth in new and existing markets;
Provide tactical and strategic marketing support to the Leadership Team;
Responsibility for the platform marketing budget
Identify new growth opportunities;
Manage the complete marketing mix
Market intelligence, customer segmentation, prospecting, lead generation, product development, promotions and communications;
Brand development;
Manage the visibility of the Italian web-site and the web site traffic growth;
Interact and assist with other promotional efforts.
Sales strategy development (about one hundred people);
Organize meeting and course.
Marketing Database Management
Support in the CRM (Customer Relationship Management) project.
Executes special or continuous research and marketing analysis.
Compiles and analyzes information on marketing and prepares reports.
Analysis of key competitors for product and price
Senior Product and Brand Manager

KONE Italy

(Public Company; 1001-5000 employees; Mechanical or Industrial Engineering industry)

January 2004 — July 2005 (1 year 7 months)

- Support in the establishment of strategic planning.
- Management of the introduction in Italy of the new software for the management of the offers-orders (Sales Marketin Tools)
- Manage the visibility of the Italian web-site, pursue and coordinate appropriate internet advertising opportunities.
- Interact and assist with other promotional efforts.
- Support in the CRM (Customer Relationship Management) project.
- Executes special or continuous research and marketing analysis.
- Compiles and analyzes information on marketing opportunities or problems and prepares reports.
- Analysis of key competitors for product and price
- Support the sales force
Account Manager - Padova zone

KONE

(Public Company; 10,001 or more employees; Mechanical or Industrial Engineering industry)

1998 — December 2003 (5 years)

BtoB enviroment - Services industries post-selling
- represents KONE to the customer in the Service Equipment Business Division on Padova zone
- successfully sells the company's products or services in the field
- develops new accounts and/or expands existing accounts within an established geographic territory
- calls on prospective customers providing technical solutions
- understands the customer's business and product requirements
- quotes appropriate customer prices on offers
- meets assigned sales quotas
Account Manager

EuroSystem - Sistemarca (TV)

(Privately Held; 51-200 employees; Mechanical or Industrial Engineering industry)

June 1997 — May 1998 (1 year)

Eurosystem is a IT Company based in Treviso (Italy) that have 120 employes and 10 million euro of turnover (2007).

I work as Agent in Padua agency selling ERP System an Internet solutions

www.eurosystem.it
Marketing and Communications Manager

Tiesse Informatica

(Privately Held; 1-10 employees; Information Technology and Services industry)

June 1996 — June 1997 (1 year 1 month)

My first experience of job was in a little IT Company based in Padova in which I work like Marketing and Communication Manager to exploit the market and meet new Customers

Michele Moro’s Education

EF Executive Language Institute di Cambridge

Corso Executive , Business English , 2006 — 2006
SDA Bocconi

Marketing Management dei Mercati industriali 2005 — 2005

Activities and Societies:

80 ore - Corso in II Moduli
SMALP - Scuola Militare Alpina

1995 , Ufficiale di complemento esercito Italiano , 1995 — 1996

Activities and Societies:

Scuola di formazione degli ufficiali di complemento del corpo degli Alpini.
Ruolo: sottotenente BAR (Battaglione Addestramento Reclute
) caserma di Codroipo (UD) - Grado attuale: Tenente
Università degli Studi di Verona

4 year degree , ECONOMICS and COMMERCE , 1991 — 1996
Istituto Tecnico Commerciale P.F. Calvi di Padova

56/60 , Diploma in Ragioneria , 1989 — 1995

Additional Information

Michele Moro’s Websites:

Michele Moro’s Interests:

New technology, international travel, sports (ski, inline skating, soccer, kayak).

Michele Moro’s Groups:

- Member of Price Commission of Building works at Chamber of Commerce of Milan (from 2005)
- Member of ADICO (Italian Association of Trade Directors and Marketing Manager)
- Member of TOASTMASTER International (a world-wide non-profit organization that have the goal of improve the communication and leadership skills)., MBA