Michele Moro

Current
Past
  • Account Manager at EuroSystem - Sistemarca (TV)
  • Marketing and Communications Manager at Tiesse Informatica
Education
  • EF Executive Language Institute di Cambridge
  • SDA Bocconi
  • SMALP - Scuola Militare Alpina
  • Università degli Studi di Verona
  • Istituto Tecnico Commerciale P.F. Calvi di Padova
Connections
405 connections
Industry
Telecommunications
Websites

Michele Moro’s Summary

English version
Welcome! My name's Michele Moro and I live in Italy.
I'm marketing Manager in a TLC company.
LION's: if you want to connect please send me an email to blured@hotmail.it
Please explain why you would like to connect to me
Best regards.

Italian version
Benvenuto! Mi chiamo Michele, padovano, vivo ora a Lucca dove mi occupo di Marketing in una società di TLC.
Per connetterti al mio prolifo inviami l'invito a blured@hotmail.it (LION - Linked In Open Networker) per favore specificando la motivazione.
Buona giornata

Spanish version
Hola. Bienvenido.
Me llamo Michele Moro. Vivo en Toscana en Italia pero hablo bien espanol.
Trabajo como Marketing Manager en un empresa de telecommunicaciones.
Si quiere connectarte invia un mail a blured@hotmail.it
Soy un LION.
Hasta luego

PROFESSIONAL SUMMARY
Experienced Manager with good experience in Marketing, Business Development, Sales, and Sales Support and with excellent leadership and teamwork skills.
Fluent in Italian, English and Spanish.

Expert in BtoB market and Industrial Market

Built a Marketing Plan
Build a clear and unique identity and positioning of brands
Clearly define our offer and points of differentiation.
Implement identity and differentiators across all communication media
Execute field campaigns to support strategy (events, mailings, advertising, D.M.)

Product Management:
- Branding & Positioning Strategy
- Product development

Communication:
- Advertising
- Intranet / Internet Content
- Newsletters (every two weeks)
- e-mail marketing
- Brochures
- Customer Presentations

Flexible in covering responsibilities in Strategic and Operating Marketing, as well as in Strategic Planning

My peculiar attitudes are:
- ability rationalize process to face complex problems,
- strong Customer Focus
- determination in getting goals.
- speaking at public events
- excellent in building and keeping personal relationship

Michele Moro’s Specialties:

- Strategic e tactical Marketing
- Brand Management
- Market Research
- Customer Satisfaction Analisys
- CRM
- Search Engine Positioning


Michele Moro’s Experience

  • Marketing Manager

    Welcome Italia S.p.A.

    (Information Technology and Services industry)

    June 2007Present (1 year 6 months)

    Attualmente lavoro in Welcome Italia spa come Marketing Manager.

    Welcome Italia è un Operatore di Telecomunicazioni che si rivolge alle imprese ed opera sull'intero territorio nazionale dal 1999 in seguito alla liberalizzazione dei servizi di telefonia fissa. Nel panorama delle telecomunicazioni nazionali, Welcome Italia è la quinta società del settore a capitale italiano.
    ________________________________________________________

    Currently I work as Marketing Manager at Welcome Italia with the responsability about Marketing and Communications issue.

    Welcome Italia is a Telecommunication provider especially focused on enterprises. Is present in Italy since 1999, following the liberalisation of the fixed communication services. In the scenario of the National telecommunication, Welcome Italia is the fifth company based on Italian capitals.

  • Marketing Manager

    KONE S.p.A.

    (Public Company; 5001-10,000 employees; Mechanical or Industrial Engineering industry)

    June 2005June 2007 (2 years 1 month)

    Responsabilities:
    Develop marketing plans and strategies to maximize growth in new and existing markets;
    Provide tactical and strategic marketing support to the Leadership Team;
    Responsibility for the platform marketing budget
    Identify new growth opportunities;
    Manage the complete marketing mix
    Market intelligence, customer segmentation, prospecting, lead generation, product development, promotions and communications;
    Brand development;
    Manage the visibility of the Italian web-site and the web site traffic growth;
    Interact and assist with other promotional efforts.
    Sales strategy development (about one hundred people);
    Organize meeting and course.
    Marketing Database Management
    Support in the CRM (Customer Relationship Management) project.
    Executes special or continuous research and marketing analysis.
    Compiles and analyzes information on marketing and prepares reports.
    Analysis of key competitors for product and price

  • Senior Product and Brand Manager

    KONE Italy

    (Public Company; 1001-5000 employees; Mechanical or Industrial Engineering industry)

    January 2004July 2005 (1 year 7 months)

    - Support in the establishment of strategic planning.
    - Management of the introduction in Italy of the new software for the management of the offers-orders (Sales Marketin Tools)
    - Manage the visibility of the Italian web-site, pursue and coordinate appropriate internet advertising opportunities.
    - Interact and assist with other promotional efforts.
    - Support in the CRM (Customer Relationship Management) project.
    - Executes special or continuous research and marketing analysis.
    - Compiles and analyzes information on marketing opportunities or problems and prepares reports.
    - Analysis of key competitors for product and price
    - Support the sales force

  • Account Manager - Padova zone

    KONE

    (Public Company; 10,001 or more employees; Mechanical or Industrial Engineering industry)

    1998December 2003 (5 years)

    BtoB enviroment - Services industries post-selling
    - represents KONE to the customer in the Service Equipment Business Division on Padova zone
    - successfully sells the company's products or services in the field
    - develops new accounts and/or expands existing accounts within an established geographic territory
    - calls on prospective customers providing technical solutions
    - understands the customer's business and product requirements
    - quotes appropriate customer prices on offers
    - meets assigned sales quotas

  • Account Manager

    EuroSystem - Sistemarca (TV)

    (Privately Held; 51-200 employees; Mechanical or Industrial Engineering industry)

    June 1997May 1998 (1 year)

    Eurosystem is a IT Company based in Treviso (Italy) that have 120 employes and 10 million euro of turnover (2007).

    I work as Agent in Padua agency selling ERP System an Internet solutions

    www.eurosystem.it

  • Marketing and Communications Manager

    Tiesse Informatica

    (Privately Held; 1-10 employees; Information Technology and Services industry)

    June 1996June 1997 (1 year 1 month)

    My first experience of job was in a little IT Company based in Padova in which I work like Marketing and Communication Manager to exploit the market and meet new Customers


Michele Moro’s Education

  • EF Executive Language Institute di Cambridge

    Corso Executive, Business English, 20062006

  • SDA Bocconi

    Marketing Management dei Mercati industriali 20052005

    Activities and Societies:
    80 ore - Corso in II Moduli
  • SMALP - Scuola Militare Alpina

    1995, Ufficiale di complemento esercito Italiano, 19951996

    Activities and Societies:
    Scuola di formazione degli ufficiali di complemento del corpo degli Alpini.
    Ruolo: sottotenente BAR (Battaglione Addestramento Reclute
    ) caserma di Codroipo (UD) - Grado attuale: Tenente
  • Università degli Studi di Verona

    4 year degree, ECONOMICS and COMMERCE, 19911996

  • Istituto Tecnico Commerciale P.F. Calvi di Padova

    56/60, Diploma in Ragioneria, 19891995


Additional Information

Michele Moro’s Websites:

Michele Moro’s Interests:

New technology, international travel, sports (ski, inline skating, soccer, kayak).

Michele Moro’s Groups:

- Member of Price Commission of Building works at Chamber of Commerce of Milan (from 2005)
- Member of ADICO (Italian Association of Trade Directors and Marketing Manager)
- Member of TOASTMASTER International (a world-wide non-profit organization that have the goal of improve the communication and leadership skills)., MBA

  •    ASSODIGITALE - www.assodigitale.it -
  •    Executive Suite
  •    Business Club 2.0 Milan-IN, an Official Supporter CLUB for LD in Italy
  •    LIONs "LI Open Networkers"
  •    Pro Marketers - For Marketing Professionals
  •    Telecom Professionals
  •    Innovation People Expert Innovators Creative Network
  •    ! Sales Best Practices
  •    Innovative Sales & Selling Innovators Network
  •    Data Manager
  •    SKYPE
  •    Internet Marketing
  •    NetworkingPros
  •    Guerrilla Marketing Tips for Small Businesses
  •    Google Group
  •    eMarketing Association Network
  •    Sales & Marketing Community
  •    TopLinked.com (Open Networkers)
  •    Ski & Snowboard Fanatics
  •    ThoseInMedia (The Who's Who in All of Media)
  •    The Recruitment Network
  •    Unified Communications
  •    Leading International Open Networkers (LION)
  •    Online Marketing Group (OMG)
  •    Slow Food
  •    Search Marketing Salon
  •    Innovative Marketing, PR, Word-of-Mouth & Buzz Innovators
  •    Digital Marketing
  •    European Internet Professionals
  •    Telecom Executives Business Network
  •    VAS Professional
  •    Alpini Sempre
  •    intoscana.it - Toscana business Club (social-networking in Tuscany)
  •    SMALP Scuola Militare Alpina - Ex Allievi
  •    LION500.com (Open Networkers)
  •    FlorenceIN - ClubIN Firenze & Toscana
  •    Marketing & Communication Network
  •    Club Welcome Italia SpA
  •    Creative Communication & Innovation Network of Innovators
  •    Technology & Mobility Innovation Expert Network
  •    TopLinked Marketing Professionals
  •    Business Social Networking - Italian Group
  •    Nazionale Italiana di Calcio

Michele Moro’s Honors:

- KONE Italy Vendor of the Year 2003 - Credit Management


Michele Moro’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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