Michele Goldsworthy

Order Management Specialist at LinkedIn

San Francisco Bay Area
Computer Software
  1. Google (Indosys),
  2. vWorkApp,
  3. Become.com
  1. Institut catholique de Paris
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Order Management Specialist

– Present (1 year 5 months)Sunnyvale

3rd Party Compliance Specialist

Google (Indosys)
(1 year)Mountain View

Reviewed and investigated complaints against AdWords third parties (3P). Maintained quality and safety of the AdWords community by enforcing AdWords policies.

- Investigated, identified and took action against 3Ps violating AdWords policies.
- Worked closely with Legal and Product Management teams to improve the systems and processes.
- Reviewed internal tools, processes, and workflows to improve effectiveness and efficiency.
- Audited over 400 AdWords 3Ps since April 2012 to ensure compliance of AdWords policies, AdWords 3P policies, and Google Trademark policies.
- Managed the AdWords 3P complaints process at Google headquarters for 6 months.

Online Marketing Specialist

(10 months)San Francisco

Created a brand and a voice behind vWorkApp. Distinguished the company as an expert in the dispatch, SaaS, cloud and smartphone app fields.

- Managed and wrote content for company blog: vworkapp.com/blog
- Managed trade show, case studies
- Managed social media outlets e.g. Twitter, Google Plus, Facebook, LinkedIn
- Git, GitHub, Terminal
- Google AdWords and Google Analytics
- Adobe Photoshop and Adobe Illustrator
- Email marketing campaigns

- Helped increase the number of signups for our software by 32%.
- Took company blog from 26th most visited page on the company's website to 6th most visited page on the company's website, while increasing time on site, pages per visit and visit duration.
- 100% of favorited Tweets were written by myself

Search Marketing Associate

(1 year 1 month)

Researched and analyzed keywords for blog posts to increase keyword rank, page rank, backlinks and traffic to Become.com. Researched, wrote and uploaded articles and tips to MODx and WordPress. Increased traffic, revenue and click-in/click-out rate to the site using various SEO tools. Improved UI and UX throughout the site. Trained new interns. Performed keyword discovery and tracking. Coordinated and provided feedback to offshore content writer. Acted as point person for rank checker, MODx, widgets and other SEO tools.


• Improved UI/UX: Initiated the reformatting and improvement of the Hot Products page.

• CEO: Managed a meeting for interns to meet the CEO. Emailed the CEO, scheduled the meeting with his personal assistant using Outlook, directed the meeting. The result was that the interns felt more comfortable talking with the CEO and upper management and were inspired to go above and beyond to get projects done.

• Widgets: Started with idea of a widget. Widely successful backlinking strategy.

• Backlink strategies: created new ways for Become.com to do backlinking. Improved page rank, traffic and revenue.

• Training guides: Compiled training docs for fellow colleagues to significantly reduce instances of errors within the team.

• Tools used: Google Analytics, Notepad ++, Firebug, Google AdWords keyword tool, Google Trends, Google Insights, Photoshop, SEO Book plus more.

City Arts Intern

City of Santa Cruz
(5 months)

Collected information on hundreds of local Santa Cruz artists for an honorary event and for the City of Santa Cruz website.


• Photos/content: Took photos of over 100 pieces of art around Santa Cruz for the new Santa Cruz Economic Development website.

• Google Maps: Created a Google Map for the site with locations, information and photos of art around Santa Cruz.

Economic Development Intern

City of Santa Cruz
(4 months)

Used WordPress to post and publish news articles (techcrunch.com, wsj.com, santacruzsentinel.com, etc.) for cruzbusiness.com and innovatesantacruz.com.

Vice President and Co-founder

Financial Management Association
(1 year 2 months)

Worked with 3 students to start the UCSC branch of the FMA in order to create a much-demanded Finance club. Met weekly and biweekly to figure out how to get the organization started.


• UCSC FMA branch: successfully got the FMA started.

• Officers: Found new officers for the continuation of the organization.

Vice President, Director of University Relations and member

University Economics Association
(1 year 10 months)

Spent most of college career actively involved with UEA, the largest Economics organization at UCSC. Attended weekly and biweekly meetings. Responsible for meetings, room placement, paperwork, contacting advisors and creating events within and outside of the club. Marketed the club by speaking to multiple classes. Helped implement the annual Meet the Professors event.


• Google tour: Initiated the first and only Google Office tour for 20 UCSC students. Contacted a fellow student working at Google and worked with him to have students tour the Mountain View office.

• Result: brought attention and recognition to the UEA as a professional resource for students.

• CEO panel: Began the popular annual CEO and Executives panel. Worked with the Mayor of Santa Cruz to bring in the CEO of Plantronics, a Wall Street trader and the former senior VP of Trust and Safety at eBay in to speak to students. Result: brought in 150% more students for one of the biggest meetings ever for the UEA.

• Business: Turned the club from an organization about accounting to an organization that provides relevant and professional advice to students and provides students with opportunities to practice leadership and find jobs. Result: Greater student attendance, wider range of students from various majors.

Private Wealth Management Intern

Merrill Lynch
(2 months)

Reviewed the risk indicators that Merrill Lynch uses to gauge volatility of investments. Learned how to give sound financial advice to people of various backgrounds. Learned how the financial industry works. Used Yahoo Finance and internal studies to predict the actions of stocks, bonds, mutual funds, etc.


• Financial portfolio: Built a $1 million portfolio for a fictitious client under various market conditions.

• Business plan: Created a business plan for a fictitious businessperson.

Marketing Intern

(3 months)

Assisted the Cruzio team in developing and improving the updated Cruzio website. Prepared spreadsheets with information about local restaurants including prices and menu items to be used on Cruzio’s updated website. Set up computers for classes.


Site content: Gathered information and photos on over 200 restaurants for cruzio.com’s Santa Cruz Restaurant Guide.

Marketing: Represented Cruzio at the Green Business Fair.

Sales Associate

White House Black Market
(4 months)

Researched availability of specific products using FedEx software. Provided high quality personal assistance to customers. Stocked shelves and worked cash register. Cleaned store.


• Thank you card: Received a Thank You card from an extremely happy customer.


  • Wordpress
  • Facebook
  • SEO
  • Blogging
  • Google Analytics
  • Google Adwords
  • Social Media
  • Public Relations
  • Marketing
  • Public Speaking
  • Editing
  • Research
  • SEM
  • WordPress
  • Online Marketing
  • Web Design
  • Web Analytics
  • See 2+  See less


Stanford University

NA, Beginning website design, Beginning programming: PHP

University of California, Santa Cruz

Bachelor of Arts, Business Management Economics

Activities and Societies: University Economics Association, Financial Management Association, Orientation leader

Università Commerciale 'Luigi Bocconi'

NA, Economics and Fashion

Private university in Milan, Italy.

In 2007, The Wall Street Journal ranked the business school among the top 20 best business schools in the world.

Traveled through much of Europe during the 4 months abroad. Visited at least one new place every weekend.

Saratoga High School


President's Education Award

Activities and Societies: Softball team for 2 years (JV and varsity)

Additional Info

  1. Interests

    • Learning,
    • research & analysis,
    • traveling,
    • reading classic literature,
    • painting (oil on canvas),
    • propagating roses & gardening,
    • walking & running,
    • tea & coffee
  2. Personal Details

  3. Advice for Contacting Michele

Honors & Awards

College Ten Service Award

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