Michela Ornati

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9 people have recommended Michela

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500+ connections

Industry

Luxury Goods & Jewelry

Michela Ornati’s Summary

I am an experienced international professional in marketing, business and product management in the luxury products and services and in the innovative technologies field. I have led successful strategic projects for companies such as the prestigious jeweller Bulgari and, most recently, the Giorgio Armani group. I currently manage my own consulting practice.
My key expertise is in marketing innovation management and sales. I advise companies interested in acquiring or optimizing information technology, and consult on implementation and change management for maximum return on investment. My focus is on relationship marketing, including customer relationship, experience and loyalty management, followed by marketing resource management, specifically in the area of multi-channel integrated brand communication (including web 2.0 and mobile), retail, e-commerce and m-commerce.
I also collaborate with technology companies interested in tailoring their product offering to the specific needs and practices of the luxury products and services industry and advise on sales best practices, with consistent and satisfactory results. Customers in the technology field include leading software providers as well as innovative startups.
For further information, email me at mo_business@alice.it.

SELECTED PROJECTS & COLLABORATIONS:
- Technology and design innovation, high-end tabletop & furniture, www.merdinger.ch
- Mobile CRM, http://www.youtube.com/watch?v=iddeFRA7eQc
- Mobile content for fashion, http://istylestar.mobc3.com/
- CRM retail extensions, http://www.ntt-group.com/en-US/retail-14en.html
- Customer / prospect experience, http://www.caleida.it/showreel.html
- Salesforce field tools, http://www.lactalis.fr/index.html (Italy)
- Virtual Try On business development, www.digitalhumans.ch (Italy)
- Marketing Strategy Master classes, Istituto Europeo del Design (www.ied.it), Campus della Moda (www.campusdellamoda.it)

Michela Ornati’s Specialties:

*Consulting on information technology, mobile communications and internet-based applications and services deployment for marketing in the fashion and luxury industry.
*Complex intra-functional project leadership covering IT, retail, marketing, finance and design areas.
*Integrated multi-channel communication, loyalty programs, customer experience, customer relations, data management, customer intelligence, CRM.
*Licensing, merchandising, sales of textiles and apparel. *Education, training

Additional Information

Michela Ornati’s Honors:

National Honors' Society (USA)

Michela Ornati’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• business deals
• getting back in touch