Michela Ledwidge

Current

• Lecturer at University of Sydney
• Managing Director at MOD Films
• Consultant at thequality.com

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Past

• Technical Architect at BBC Future Media & Technology, BBC iPlayer
• Project Manager at BBC Interactive Drama and Entertainment
• Special Interest Group - Open Source Software at UK Cabinet Office

• Technical Design Authority at DTI
• Technical Designer at CGEY
• Senior Project Manager at boo.com
• Systems Architect at Accenture
• Technical Producer at Sportal
• Technical lead at BBC
• Writer at Brilliant Digital
• Content Producer at Next Media
• Webmaster at National Library of Australia

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9 more...

Education

• University of Sydney

Recommended

18 people have recommended Michela

Connections

500+ connections

Industry

Motion Pictures and Film

Websites

• My Website
• My Company
• Wired article

Michela Ledwidge’s Summary

* Writer/Director/Producer
* Systems Architect
* Artist
* Entrepreneur
* Consultant
* Public Speaker

I set up the first website in NSW, Australia (1993) and since then have worked in several countries on a wide variety of roles, principally on crossmedia productions and story systems. My goal is to help with the evolution of story-telling via interesting projects working with talented people. For years I have balanced corporate consulting with the development of a new virtual studio system for managing story-telling processes on any level - from feature films through to bedroom productions. Google 'remixable films' for more.

Michela Ledwidge’s Specialties:

Creative and technical leadership, vision, bridge-building, digital production and post production workflow, marketing, project management, asset management, content management, systems architecture, online strategy and policy, troubleshooting, software design, crossmedia experience design, prototyping.

Michela Ledwidge’s Experience

• Lecturer

  University of Sydney

  (Educational Institution; Higher Education industry)

  February 2009 — Present (10 months)

  Casual lecturer. Created new post graduate unit of study 'Remixable Media' for the Digital Cultures department of the School of Arts.

• Managing Director

  MOD Films

  (Motion Pictures and Film industry)

  2004 — Present (5 years )

  Cross media production company. NESTA Invention and Innovations award recipient. Pioneer re-mixable media productions and technology. MOD Films operates as a virtual studio developing new formats and narrative properties. Cloud computing services for media productions (e.g. asset management, production tracking) provided as Rack&Pin. Recent clients include mememe ('dirtgirlworld' kids series), Ompyx ('Babe on a beam' iPhone game), remixmylit (event for Melbourne International Writers Festival), Molinare ('ARN' VFX pipeline), and The Picture Tank ('The Jammed' download service)

• Consultant

  thequality.com

  (Internet industry)

  1993 — Present (16 years )

  Consultancy work on some of the world's most ambitious online productions including the BAFTA award-winning BBC iPlayer service, Europe's highest valued Internet start-up boo.com, and national digital infrastructure in the UK and Australia. Produced award-winning digital media, lots of web sites and the incubation of next-gen film start-up MOD Films. 2008 clients include Wasabi Digital, WAGEC, and Sony BMG.

• Technical Architect

  BBC Future Media & Technology, BBC iPlayer

  (Public Company; 10,001 or more employees; Broadcast Media industry)

  January 2007 — March 2007 (3 months)

  Design, documentation and proof-of-concept system solutions for iPlayer, the first BBC video-on-demand service including a TV download "7-day catch-up" facility. Developed a web services roadmap for content management.

• Project Manager

  BBC Interactive Drama and Entertainment

  (Public Company; 10,001 or more employees; Online Media industry)

  September 2005 — March 2006 (7 months)

  Responsible for content management reform, migrating all Comedy/Drama content (e.g. Little Britain, Bleak House) into Documentum. Coordinated work across three departments (iD&E, NMC, CBBC). Introduced version control, web-based project management, python development, video documentation and web services strategy (leveraging Web 2.0).

• Special Interest Group - Open Source Software

  UK Cabinet Office

  (Government Agency; 201-500 employees; Public Policy industry)

  2002 — 2004 (2 years )

  Advised on policies around the use of open source software in UK central government. Recommended closer examination of hybrid systems where open and closed software systems interoperate.

• Technical Design Authority

  DTI

  (Government Agency; 1001-5000 employees; Government Administration industry)

  2001 — 2004 (3 years )

  Consultant to the Small Business Services, DTI. Responsible for technical strategy for DTI online services and integration with other UK Government departments, particularily the Office of the E-Envoy, and the Business Link network.

• Technical Designer

  CGEY

  (Public Company; 501-1000 employees; Management Consulting industry)

  2001 — 2001 (less than a year)

• Senior Project Manager

  boo.com

  (Privately Held; 201-500 employees; Apparel & Fashion industry)

  2000 — 2000 (less than a year)

• Systems Architect

  Accenture

  (Public Company; Motion Pictures and Film industry)

  2000 — 2000 (less than a year)

• Technical Producer

  Sportal

  (Motion Pictures and Film industry)

  2000 — 2000 (less than a year)

• Technical lead

  BBC

  (Public Company; Motion Pictures and Film industry)

  1999 — 1999 (less than a year)

• Writer

  Brilliant Digital

  (Public Company; 51-200 employees; BDE; Computer Games industry)

  1997 — 1998 (1 year )

• Content Producer

  Next Media

  (Privately Held; 11-50 employees; Online Media industry)

  1996 — 1997 (1 year )

• Webmaster

  National Library of Australia

  (Government Agency; 501-1000 employees; Libraries industry)

  1993 — 1996 (3 years )

  Founding webmaster of the NLA.

Michela Ledwidge’s Education

• University of Sydney

  BA , Computer Science, French , 1990 — 1993

Additional Information

Michela Ledwidge’s Websites:

• My Website
• My Company
• Wired article

Michela Ledwidge’s Interests:

New stuff, scuba diving, rollerblading, cycling, interactive art of all kinds

Michela Ledwidge’s Groups:

BAFTA, NPA, Web3D Consortium, WIFT, dorkbot, Creative Commons, XMediaLab

•    The Media Group - Production, Exhibition, Broadcast and 3D
•    Sydney ACM SIGGRAPH
•    AIMIA NSW State Chapter
•    Business Network Australia
•    Open Rights Group
•    BBC alumni
•    Digital Women Connect

Michela Ledwidge’s Honors:

* Peter Rasmussen Innovation Award, Sydney Film Festival (2009)
* NESTA Invention and Innovation Award for re-mixable film "Sanctuary" (2004)
* BAFTA Interactive Committee (2002-2004)
* Gaijin Magazine short film competition winner for "Kindy Royale" (2003)
* SIGGRAPH Web3D Art Prize for "Horses for Courses" (2001)
* BDE Interactive Screenwriting Competition winner (1997)
* Australia Day Award - National Library of Australia web service (1995)

Michela Ledwidge’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch