Michela Ledwidge

Current

• Managing Director at MOD Films
• Consultant at thequality.com (Self-employed)

Past

• Technical Architect at BBC Future Media & Technology, BBC iPlayer
• Project Manager at BBC Interactive Drama and Entertainment
• Technical Design Authority at DTI

• Special Interest Group - Open Source Software at UK Cabinet Office
• Technical Designer at CGEY
• Senior Project Manager at boo.com
• Systems Architect at Accenture
• Technical Producer at Sportal
• Technical lead at BBC
• Writer at Brilliant Digital
• Content Producer at Next Media
• Webmaster at National Library of Australia

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Education

• University of Sydney

Recommended

18 people have recommended Michela

Connections

282 connections

Industry

Motion Pictures and Film

Websites

• My Website
• My Company
• Wired article

Michela Ledwidge’s Summary

* Writer/Director/Producer
* Systems Architect
* Artist
* Entrepreneur
* Consultant
* Public Speaker

I set up the first website in NSW, Australia (1993) and since then have worked in a wide variety of roles on media productions and story systems. My goal is to evolve the way films are made via cutting-edge projects with talented teams. For the last couple of years I've balanced consulting work (e.g. BBC, Molinare) with the development of a virtual studio system for managing story-telling processes on any level - from feature films through to bedroom productions. Google 're-mixable' for more.

Michela Ledwidge’s Specialties:

Creative and technical direction, digital media production and post production workflow, online marketing, viral content, community development, asset management and content management. Internet systems architecture and strategy, policy, troubleshooting, software design.

Michela Ledwidge’s Experience

• Managing Director

  MOD Films

  (Privately Held; Motion Pictures and Film industry)

  2004 — Present (4 years)

  Founded company after receiving an Invention and Innovations award from NESTA to pioneer re-mixable film-making and develop tools for film re-use.

• Consultant

  thequality.com (Self-employed)

  (Self-Employed; Myself Only; Internet industry)

  1993 — Present (15 years)

  Past consultancy work includes Europe's highest valued Internet start-up, award-winning digital media, lots of web sites and the incubation of next-gen film start-up MOD Films.

• Technical Architect

  BBC Future Media & Technology, BBC iPlayer

  (Public Company; 10,001 or more employees; Broadcast Media industry)

  January 2007 — March 2007 (3 months)

  Design, documentation and proof-of-concept system solutions for iPlayer, the first BBC video-on-demand service including a TV download "7-day catch-up" facility. Developed a web services roadmap for content management.

• Project Manager

  BBC Interactive Drama and Entertainment

  (Public Company; 10,001 or more employees; Online Media industry)

  September 2005 — March 2006 (7 months)

  Responsible for content management reform, migrating all Comedy/Drama content (e.g. Little Britain, Bleak House) into Documentum. Coordinated work across three departments (iD&E, NMC, CBBC). Introduced version control, web-based project management, python development, video documentation and web services strategy (leveraging Web 2.0).

• Technical Design Authority

  DTI

  (Government Agency; 1001-5000 employees; Government Administration industry)

  2001 — 2004 (3 years)

  Consultant to the Small Business Services, DTI. Responsible for technical strategy for DTI online services and integration with other UK Government departments, particularily the Office of the E-Envoy, and the Business Link network.

• Special Interest Group - Open Source Software

  UK Cabinet Office

  (Government Agency; 201-500 employees; Public Policy industry)

  2002 — 2004 (2 years)

  Advised on policies around the use of open source software in UK central government. Recommended closer examination of hybrid systems where open and closed software systems interoperate.

• Technical Designer

  CGEY

  (Public Company; 501-1000 employees; Management Consulting industry)

  2001 — 2001 (less than a year)

• Senior Project Manager

  boo.com

  (Privately Held; 201-500 employees; Apparel & Fashion industry)

  2000 — 2000 (less than a year)

• Systems Architect

  Accenture

  (Public Company; Motion Pictures and Film industry)

  2000 — 2000 (less than a year)

• Technical Producer

  Sportal

  (Motion Pictures and Film industry)

  2000 — 2000 (less than a year)

• Technical lead

  BBC

  (Public Company; Motion Pictures and Film industry)

  1999 — 1999 (less than a year)

• Writer

  Brilliant Digital

  (Public Company; 51-200 employees; BDE; Computer Games industry)

  1997 — 1998 (1 year)

• Content Producer

  Next Media

  (Privately Held; 11-50 employees; Online Media industry)

  1996 — 1997 (1 year)

• Webmaster

  National Library of Australia

  (Government Agency; 501-1000 employees; Libraries industry)

  1993 — 1996 (3 years)

  Founding webmaster of the NLA.

Michela Ledwidge’s Education

• University of Sydney

  BA, Computer Science, French, 1990 — 1993

Additional Information

Michela Ledwidge’s Websites:

• My Website
• My Company
• Wired article

Michela Ledwidge’s Interests:

New stuff, scuba diving, rollerblading, cycling, interactive art of all kinds

Michela Ledwidge’s Groups:

BAFTA, NPA, Web3D Consortium, WIFT, dorkbot, Creative Commons, XMediaLab

•    Digital Cinema
•    AIMIA NSW State Chapter
•    Business Network Australia

Michela Ledwidge’s Honors:

* NESTA Invention and Innovation Award for re-mixable film "Sanctuary" (2004)
* BAFTA Interactive Committee (2002-2004)
* Gaijin Magazine short film competition winner for "Kindy Royale" (2003)
* SIGGRAPH Web3D Art Prize for "Horses for Courses" (2001)
* BDE Interactive Screenwriting Competition winner (1997)
* Australia Day Award - National Library of Australia web service (1995)

Michela Ledwidge’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch