
Marketing Director with Chartwells Dining Services at Missouri S&T
Greater St. Louis Area

Marketing Director with Chartwells Dining Services at Missouri S&T
Greater St. Louis Area
Recent MBA Graduate with emphasis in Marketing. Experience in higher education including brand identity and marketing research. Strong ties to small businesses and restaurants.
I am currently looking for a full-time position working in brand management or marketing. I can be contacted via email: mdw89b@mst.edu or michael.wuest@mst.edu
Brand Management, Marketing, Market Research, Small Business, International Business, Brand Identity, Product Development, Franchising, Competitive and Industry Analysis
(Food & Beverages industry)
September 2008 — Present (1 year 3 months)
(Educational Institution; 501-1000 employees; Higher Education industry)
June 2008 — August 2008 (3 months)
• Working as a liaison with the Center for Pre-College Programs by conducting focus group research on the brand image of the university
• Developing recommendation for policy development in future marketing endeavors for the university
• Conducting content analysis research for university web and print materials as they pertain to student recruitment, alumni relations and campaign fundraising
• Developing a media contact list in national and key local markets for the university
(Educational Institution; 501-1000 employees; Higher Education industry)
January 2005 — May 2008 (3 years 5 months)
Elected Business Manager – 2005-2006 racing season.
Raised over $60,000 in donations, in-kind gifts, and sponsorships.
Responsible for establishing the budget, financial and performance reports, marketing plan, presentations, publications and team member recruiting and development.
(Public Company; 10,001 or more employees; Restaurants industry)
June 2001 — January 2008 (6 years 8 months)
Manager / New Store Development June 2001 – Jan 2008
• Opened and developed four Papa John’s Restaurants in South Central Missouri
• Managed multiple stores with average yearly sales of $700,000 per store
• Developed promotional marketing and business growth strategies
• Responsible for team member growth in all aspects of business operations
MBA , Marketing and Project Management , 2007 — 2008
Startup Cereal Company Simulation
Planned and outlined positions for development of company
Developed and established corporate legal and ethical policies for startup company
Developed pricing and costing strategies in line with company corporate and business strategies
Competed in live SAP simulation following extensive planning and development of the company
Wallis Companies Project – Team Leader
Provided solution to Mobil On the Run to improve food service offerings in order to better meet customer needs
Project required research, competitive analysis, and good problem solving, communication, and teambuilding skills
Chosen as finalist to implement strategic business plan into stores
Advisory Board Committee Meeting – Project Manager
Coordinated various activities for board members working as a liaison for the Business and Information Technology Department
Project required marketing, organization, communication, creativity, time management and team building skills
BS , Business and Management Systems , 2003 — 2007
Business Manager for the 2005-2006 Racing Season