B2B Marketing - Online Marketing - Media/Analyst Relations
Greater Los Angeles Area
- Current
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- Director of Marketing at BQE Software
- Owner at Sensible Marketing Inc.
- Past
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- Director of Marketing at GMT Corporation
- Marketing Programs Manager at Verso Technologies
- Press & Events Marketing Manager at Intellisync Corporation
- Marketing Communications Manager at Cognex Corporation
- Regional Sales Manager at Littelfuse
- Education
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- Valdosta State University
- Recommended
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4 people have recommended Michael - Connections
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234
connections
- Industry
- Computer Software
- Websites
Michael Williams’s Summary
B2B internet marketing expert, Michael E. Williams has ten years experience in delivering high-impact marketing programs to generate leads and demand. Michael was recently profiled in Marketing Sherpa's B2B Marketing feature story, "Turn a Trade Show Speech Into a Podcast Lead Machine". The article details how Michael turned a client speech at an industry’s big trade show into an podcast which resulted in the cost per lead dropping 71%, the closing of millions of dollars in new business, and generating hundreds if new high-quality leads for the sales team. View the article at http://marketingsherpa.sensiblemarketing.biz
Thousands of readers subscribe to "The Sensible Marketing Blog" which is Michael's blog and website where B2B Marketers learn important tips for growing their business by marketing the smart (and sensible) way. The blog has quickly become an online destination where Michael shares tactics and strategies that attract prospects and convert them into customers — without breaking the bank. Visit http://blog.SensibleMarketing.biz
Michael Williams’s Specialties:
• Lead Gen Marketing Programs
• Web 2.0 (Podcasts, RSS, Blogging, Social Media)
• Online advertising models (i.e.CPM, CPC, and CPA)
• Search Engine Optimization
• Analyst/Press/Media/Investor Relations
• News Releases & Press Conferences
• Events & Trade Shows
• Client References / Case Studies
• Email Marketing
• Whitepapers, Custom Research
• Website Design, HTML, CSS, Dreamweaver, ColdFusion, Flash
Michael Williams’s Experience
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Director of Marketing
BQE Software
(Privately Held; 51-200 employees; Computer Software industry)
2007 — Present (1 year)
Develop and execute corporate marketing strategy for BillQuick Software including: branding, product marketing plans,sales tool development, tracking/ reporting and worldwide marketing programs. Responsible for corporate communications, brand strategy, internet marketing, marketing analytics and product positioning. More recently I have driven strategic direction for the Company’s marketing efforts as we enter a new phase of growth and market leadership. A website redesign/re-branding is underway with the new, world-class site scheduled launch scheduled early 2008.
All combined efforts have increased upgrades and add-on sales, cross sell to install base, increased lead conversion, contained marketing spend and increase net revenue by analyzing multiple sources of data to gain insight into customer behavior. These ongoing camoaigns were supplemented to an e-commerce business model which has increased margins, shortened sales cylcles and delivered significant increases in revenue. -
Owner
Sensible Marketing Inc.
(Marketing and Advertising industry)
January 2004 — Present (4 years 7 months)
You’ve got a great product… some funding, but you don’t have unlimited marketing budgets like the big guys. There’s no silver bullet, but understanding the latest B2B marketing tips & tricks are key to achieving great results while reducing costs.
Most marketing agencies have a habit of making work. More than is necessary. The bigger the agency, the more people, presentations and paperwork you have to deal with. Well, I'm not a "marketing agency"--I've been in your shoes before and know how you think and what you want: best practices, smooth processes, fixed prices and measurable results. Nothing more, nothing less.
I can help you get found by the right prospects – through search engines, blogs, the blogosphere and social media, all important Internet marketing techniques. I'll show you how to capture more leads using internet marketing best practices – through landing pages, lead intelligence, smart Pay-Per-Click marketing and powerful (easy to interpret) analytics. -
Director of Marketing
GMT Corporation
(Computer Software industry)
2005 — 2006 (1 year)
Responsible for recommending, developing, and executing lead generation and programs/campaign plans at a leading provider of workforce optimization software and solutions.
> Deliverables include lead generation programs, collateral, promotions, website content as it relates to programs/campaigns, seminars, and webinar management.
> Additional responsibilities include managing and recommending agencies, designers, copywriters, multimedia vendors, and printers to create marketing materials associated with worldwide marketing programs.
> Public Relations responsibilities include developing product reviews to enhance and support sales objectives; preparing and pitching press releases; coordinating national and regional press announcements and proactive outreach to news media and industry analysts.
> Tactical marketing reporting responsibilities include financial management, budget, cost analysis, forecasting, ROMI analysis, vendor management and contract negotiations. -
Marketing Programs Manager
Verso Technologies
(Public Company; 501-1000 employees; VRSO; Telecommunications industry)
2004 — 2005 (1 year)
Developed and implemented marketing plans for specific events and marketing campaigns at a global provider of IP-based telephony (VoIP) communications equipment, software and services.
Michael was responsible for all EMEA and US trade shows--logistics; liaison with trade show personnel, sales and marketing department; messaging and booth design. Additional responsibilities in this role included:
> Partner recruitment & channel marketing
> Supporting marketing communications
> Writing white papers and case studies -
Press & Events Marketing Manager
Intellisync Corporation
(Public Company; 501-1000 employees; SYNC; Computer Software industry)
2003 — 2004 (1 year)
>> Previously known as Synchrologic. Acquired by Nokia for $480M
In this role, Michael was responsible for the strategic development, design, implementation and management of all tradeshow and public relations activities for the leading mobile data/wireless messaging software company.
> Specific public relations responsibilities include developing product reviews to enhance and support sales objectives; preparing and pitching press releases; coordinating national and regional press announcements and proactive outreach to news media and industry analysts .
> Michael was recognized as a “creative and innovative” event planner in EXHIBITOR Magazine article highlighting my expense management/tradeshow planning skills.
> He garnered national media attention for the company with a series of high-profile customer win announcements, case studies and product press releases. -
Marketing Communications Manager
Cognex Corporation
(Public Company; 501-1000 employees; CGNX; Industrial Automation industry)
2000 — 2003 (3 years)
>> Previously known as DVT Corporation. Acquired by Cognex Corporation for $115M
Michael was responsible for global PR activities at leading supplier of machine vision systems Highlights include:
> Extensive media and communications outreach, including news releases, analyst contact, press conferences, briefings
> Wrote, edited and placed over 50 technical articles and case studies in major magazines.
> Supervised a complete overhaul of corporate website including adding streaming video case studies, e-commerce/database functionality and online message boards for customer support
> Mastered the AVID Express system to create MPEG 1, 2, AVI, and QuickTime videos for use in CD, DVD, Internet streaming applications and corporate presentations.
> Sales rose from 1.5 million to over 20 million with market reach expanding from twelve distribution partners in the U.S. to over eighty on five continents -
Regional Sales Manager
Littelfuse
(Public Company; 1001-5000 employees; LFUS; Electrical/Electronic Manufacturing industry)
1998 — 2000 (2 years)
Michael Williams’s Education
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Valdosta State University
BBA, Marketing, 1992 — 1997
- Activities and Societies:
- Sigma Alpha Epsilon fraternity, On-Air Personality and Alternative Music Director at WVVS - Valdosta State Radio - 90.9 FM
Additional Information
Michael Williams’s Websites:
Michael Williams’s Interests:
Professional: Web 2.0, B2B Marketing, Search Engine Marketing, Enterprise Software & Business Technologies, any new Business Technology that actually is easy-to-use and is useful Personal: writing (I have a screenplay in pre-development), travel, people, cultures, gadgets and gizmos, snowboarding, skiing, winter sports, the beach, peace and quiet (rare these days!) my family & friends
Michael Williams’s Groups:
Georgia Institute of Technology's Advanced Technology Development Center (ATDC),
American Marketing Association (AMA), Technology Association of Georgia (TAG),
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Telecom Industry Professionals Worldwide member
Michael Williams’s Honors:
"Highest Rated Session" at Marketing IQ's Marketing Metrics Summit, 2006
Michael Williams’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
