
Brand Communicator - Marketing Integrator - Product Launch Specialist
Greater New York City Area

Brand Communicator - Marketing Integrator - Product Launch Specialist
Greater New York City Area
2 more...
* Well-rounded public relations and marketing professional with industry experience in information technology, healthcare, consumer packaged goods, retail, financial services and consumer electronics.
* An accomplished copywriter who has conceptualized and written attention-grabbing B2B and B2C print ads, radio spots, direct mail, corporate video scripts, newsletters and collateral materials.
* A former journalist who has interviewed politicians, celebrities and captains of industry and published many bylined articles on a variety of business and technology issues, including a 25 article series on do-it-yourself advertising, marketing and public relations for satellite systems installers.
* On-air and behind-the-scenes broadcasting experience has been instrumental towards success in placing segments on cable news networks and major market television and radio stations.
* An early advocate of Internet marketing who has directed the design and created the content for many Web sites and e-mail campaigns.
* Has been integrating the principles of Internet marketing with those of public relations for over a decade.
* A frequent participant in panel discussions and seminars on marketing, public relations and channel marketing programs sponsored by trade groups such as the New York Software Industry Association (NYSIA) and the New York E-Commerce Association.
* Invited by marketing expert and educator Ruth Stevens to be a guest lecturer on the subject of channel marketing for her New York University Marketing Graduate Program.
* Guest lecturer at the prestigious Pankey Institute for Advanced Dental Education on the subject of public relations as part of Pankey's Professional Dental Journalism Course.
* Interested in discussing PR and marketing communications trends and best practices with those of similar backgrounds. Also interested in new public relations client opportunities and receiving RFPs.
Public relations, media relations, marketing communications, copywriting, advertising, channel marketing, Web content development
Past and current affiliations include the following: National Association of Broadcasters, New Jersey Broadcasters Association, Radio and Television News Directors Association, Satellite Broadcasting Communications Association, Satellite Industry Association, Public Relations Society of America, New York Software Industry Association, New York E-Commerce Association, Jersey Shore Public Relations and Advertising Association
* 2006 Platinum MarCom Award for press release
* 2006 Gold MarCom Award for press release
* 2006 Honorable Mention MarCom Award for press release
* 2006 Silver JASPER Award for excellence in writing
* 2006 Silver JASPER Award for media relations
* 2007 Gold JASPER Award for excellence in writing (news release)
* 2007 Gold JASPER Award for media relations (news release)
* Gold JASPER Award with PR department for media relations (press kit)
* 2008 Silver Jasper Award for media relations (Popular Science print placement)