CEO of SplashCast Media
Portland, Oregon Area
- Current
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- Consultant | Product Strategy at AboutUs
- CEO at SplashCast Corp
- Past
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- Strategy Consultant at RSS.com
- Founder & CEO at QMIND, Inc.
- Co-Founder of National E-Learning & Systems Architect at Kaiser Permanente
- President at Numinous Records
- Education
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- Middlebury College
- Connections
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500+
connections
- Industry
- Online Media
- Websites
Michael Berkley’s Summary
Served as CEO of SplashCast Media from 2006 to 2009, pioneering the concept of Social TV in partnership with Hulu, Sony BMG, and other premium content providers.
Currently involved in the "TV Everywhere" initiative, consulting on product strategy for online media companies, and maintaining the TV News Stream blog covering all things related to online premium video (http://TVNewsStream.com).
I am also serving as a media & business strategy consultant to several start-up companies.
Michael Berkley’s Experience
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Consultant | Product Strategy
AboutUs
(Online Media industry)
2009 — Present (less than a year)
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CEO
SplashCast Corp
(Privately Held; Entertainment industry)
September 2006 — Present (3 years 4 months)
Chief executive. Responsible for planning and implementing overall business strategy, including corporate development, funding, management team development.
Raised $4.5 million in venture capital.
Developed and implemented product and monetization strategies. Grew revenues to several hundred thousand run rate per month.
Identified and implemented partnerships with Hulu.com, Sony BMG, MTV, NPR, Fuel TV, and several other content publishers.
Directed the implementation of advertising campaigns for LG, Nissan, Right Guard, Jack In The Box, Nike, Converse, Quiksilver, Gatorade, Red Bull, and several other top brand advertisers.
http://splashcastmedia.com
SplashCast partners with media companies and brands to distribute premium video content within the social networks, such as Facebook and MySpace. SplashCast’s product, called Social TV, enhances the online viewing experience by combining video with social media features. -
Strategy Consultant
RSS.com
(Online Media industry)
2009 — 2009 (less than a year)
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Founder & CEO
QMIND, Inc.
(E-Learning industry)
September 2004 — September 2006 (2 years 1 month)
QMIND is an enterprise software company that develops content management systems for e-learning and marketing teams. Clients include Fortune 500 companies, mid-sized companies, and design agencies.
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Co-Founder of National E-Learning & Systems Architect
Kaiser Permanente
(Non-Profit; Hospital & Health Care industry)
February 2002 — September 2004 (2 years 8 months)
Co-founder of Kaiser Permanente's National E-Learning Development department, responsible for content development and deployment for the nation's largest HMO (150,000+ employees and contractors). Systems architect for Kaiser Permanente's national e-learning platform and content management system.
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President
Numinous Records
(Entertainment industry)
1995 — 2001 (6 years )
Record label focused on Electronica music. Responsible for A&R, marketing and distribution. Orchestrated distribution deals with Virgin Records and The Orchard.
Additional Information
Michael Berkley’s Websites:
Michael Berkley’s Interests:
media, marketing, advertising, entrepreneurship, startups, video
