Michael Quinn

Current

Evaluating CEO and CMO positions at emerging media and marketing services cos.

Past

Chief Strategist & SVP Research at Premier Retail Networks
SVP Marketing, Research & Product Development at Premier Retail Networks
Multiple Brand Management positions at Quaker Oats Company

Child Care Worker at The Walker School for Emotionally Disturbed Boys

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Education

Brown University

Recommended

10 people have recommended Michael

Connections

265 connections

Industry

Marketing and Advertising

Websites

Michael Quinn’s Summary

Michael is a proven C-level leader in New-Media and CPG, with demonstrated ability to grow new and existing businesses. Michael has launched and managed one of the most successful new networks in Digital-Out-of-Home (PRN), and has managed multiple established CPG brands to significant growth in sales and profit (while at Quaker Oats).

During Michael’s tenure at PRN, the company:
• Generated $1+ billion USD (from a base of < $1 million / yr)
• Built distribution of 200,000+ screens in 6,000+ retail stores
• Formed partnerships with 100+ Fortune-500 advertisers
• Developed long-term relationships with 6 of America’s top-12 retailers
• Executed a corporate sale for $280 million USD, delivering significant return to investors, employees and management

While at PRN, Michael built and managed company functions critical to distribution growth, revenue growth and effective operation of customer facing services, including: Product Development, Sales Development, Research, Programming and Production, Corporate Communications, and Field Support / Network Uptime. Michael also served as the company’s spokesperson, industry presenter and representative to various Boards.

Michael is a co-founder and Executive Board Member of the OVAB (Out-of-Home Video Ad Bureau) and served as a Board Member for both POPAI and The DSE.

Michael’s unique strengths are: Monetization; Business model optimization; Consumer proposition development; Attracting top talent; Corporate culture and vision; Organizing internal functions for growth; Industry organization and leadership.

Many of these strengths were originally refined at the QUAKER OATS Company where Michael managed and grew multiple $100+ million brands, with P&L accountability and responsibility for traditional marketing, retail marketing, product development, positioning, production, etc.

Michael lives in Berkeley, CA with his wife and daughter. He is a graduate of Brown University.

Michael Quinn’s Specialties:

Identifying and executing high growth opportunities for new and existing businesses. Optimizing the consumer experience while maximizing revenue. Building new structures and organizations to facilitate growth.

General Management, Sales & Product Development, Consumer Research & Marketing, New Industry Development & Organization, Customer Relationships and Consultation.

Michael Quinn’s Experience

Evaluating CEO and CMO positions

emerging media and marketing services cos.

(Marketing and Advertising industry)

September 2009 — Present (4 months)
Chief Strategist & SVP Research

Premier Retail Networks

(Public Company; TMS; Marketing and Advertising industry)

January 2008 — September 2009 (1 year 9 months)

See above "Summary".
SVP Marketing, Research & Product Development

Premier Retail Networks

(Public Company; TMS; Marketing and Advertising industry)

1996 — 2008 (12 years )

See above "Summary".
Multiple Brand Management positions

Quaker Oats Company

(Marketing and Advertising industry)

1990 — 1996 (6 years )

Quaker Oatmeal Portfolio: Managed the P&L for Quaker's core portfolio while launching the company's first "Customer Business Center" for the Western US. Managed Quaker's largest business unit, to 11 consecutive quarters of profit and sales growth and validated the company's CBC concept, resulting in a nationwide rolled-out, that effectively pushed business intelligence, accountability and control closer to the customer.

Quaker Chewy Granola Bars: Radically restructured the brand's promotional strategies, funding and tactics; developed its "Low Fat" product line; and streamlined SKU assortment to improve productivity, profit and product availability. During this time, annual sales increased 14% (after 9 years of declines) and the brand regained its #1 share position vs. Kellogg's.

LIFE Cereal: Launched one of the most successful consumer promotions in the Ready-to-Eat-Cereals industry, increasing baseline sales 13% (after 10 years of decline), and resulting in a long-term, co-equity franchise that was repeated for 5 years on over 50 million boxes.

1 of 6 undergraduate students in the US hired into Quaker's Brand Management program.
Child Care Worker

The Walker School for Emotionally Disturbed Boys

(Hospital & Health Care industry)

January 1986 — May 1989 (3 years 5 months)

Ran the 6-9 year old floor at a residential treatment facility + school for emotionally disturbed boys

Michael Quinn’s Education

Brown University

BA , Business Analytical Methods (+) Comparative Literature (minor) , 1984 — 1989

Activities and Societies:

18-month full-time internship at "The Walker School for Emotionally Disturbed Boys."
Varsity sailing
Fraternity President