Michael Sprong

Current

• Business Development / Online Publisher at Sdu Uitgevers

Past

• Managing Consultant at ClickValue
• MBA Summer Internship at LG Electronics
• MBA Consulting Project at Sony Ericsson

• Senior Publisher at Reed Business
• Editor-in-chief at Reed Business

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2 more...

Education

• University of Cambridge
• Universiteit Leiden
• Gymnasium Camphusianum

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Recommended

1 person has recommended Michael

Connections

344 connections

Industry

Online Media

Michael Sprong’s Summary

Experienced online media and e-business professional with MBA from Cambridge University (class of 2007).

Excellence in strategic planning, online business development (e-commerce, communities, workflow solutions, newsletters) and portfolio management. Significant experience in leading multifunctional teams (marketing, sales, editors, IT).

Creative, analytical, results-driven, focus, high persistence and builder of relationships.

Michael Sprong’s Specialties:

E-commerce, Online media, Web analytics, Strategy, Marketing, Change Management.

Michael Sprong’s Experience

• Business Development / Online Publisher

  Sdu Uitgevers

  (Privately Held; Information Technology and Services industry)

  July 2009 — Present (5 months)

  • Developing new online products and services for professionals in architecture, construction and real estate

• Managing Consultant

  ClickValue

  (Privately Held; Internet industry)

  January 2008 — June 2009 (1 year 6 months)

  • E-business strategy and Web Analytics consulting
  • Development of organizational competencies (people, process, technology) aimed at optimization of online marketing and conversion
  • Clients in Finance, Travel, Media, Telecoms and FMCG (Holland, Sweden, Germany)

• MBA Summer Internship

  LG Electronics

  (Public Company; 10,001 or more employees; LG; Consumer Electronics industry)

  June 2007 — August 2007 (3 months)

  Developed a new approach to sponsorship as part of global brand communication strategy for LG's Global Brand Marketing Team in Seoul

• MBA Consulting Project

  Sony Ericsson

  (Public Company; Consumer Electronics industry)

  March 2007 — April 2007 (2 months)

  Devised a new approach to handset customization for Launch Support Management group (Lund, Sweden)

• Senior Publisher

  Reed Business

  (Public Company; REL; Publishing industry)

  November 2002 — August 2006 (3 years 10 months)

  www.stapelendekoning.nl

• Editor-in-chief

  Reed Business

  (Public Company; REL; Publishing industry)

  September 1997 — October 2002 (5 years 2 months)

  www.subsidietotaal.nl

Michael Sprong’s Education

• University of Cambridge

  MBA , Business management , 2006 — 2007

  Strategy, International Business, Innovation, Marketing, Finance & Accounting, Organizational behaviour, Operations Management
  
  Thesis: "Increasing Sports Sponsorship Effectiveness; Developing a framework for LG Electronics"

  Activities and Societies:

  MBA football team

• Universiteit Leiden

  MA , Political Science , 1990 — 1996

  Activities and Societies:

  LVVS Augustinus, Laxens Nasa

• Gymnasium Camphusianum

  Pre-university education 1984 — 1990