Michael Seaton

Current

• Vice President, Digital Marketing at Thornley Fallis Communications
• Director, Digital Marketing at Scotiabank
• Director, Global Advertising and Marketing at IDRC

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Past

• Director, Marketing & Advertising at S&P Data Corp.

Education

• York University

Recommended

7 people have recommended Michael

Connections

370 connections

Industry

Marketing and Advertising

Websites

• My Blog
• My Blog

Michael Seaton’s Experience

• Vice President, Digital Marketing

  Thornley Fallis Communications

  (Privately Held; 11-50 employees; Public Relations and Communications industry)

  January 2008 — Present (5 months)

  Michael Seaton is Vice President, Digital Marketing at Thornley Fallis, a communications and public relations agency with offices in Toronto and Ottawa.
  
  Michael is an active speaker across North America on digital strategy and customer loyalty bringing over fifteen years experience in the advertising, marketing & communications industry. His extensive customer relationship management, database and brand expertise have resulted in his work being recognized with numerous national and international marketing awards.
  
  Michael is co-author of the Canadian Marketing Association’s Guide to eMail Marketing and currently teaches the Professional Certificate Course in eMarketing. He has his own marketing blog and podcast, The Client Side, rated as a “Top Ten Must Read” by Marketing Magazine as well as being listed on Advertising Age’s “Power 150” marketing blogs. He also co-created and developed the Canadian Marketing Blog.

• Director, Digital Marketing

  Scotiabank

  (Public Company; 10,001 or more employees; BNS; Marketing and Advertising industry)

  January 1998 — Present (10 years 5 months)

• Director, Global Advertising and Marketing

  IDRC

  (Marketing and Advertising industry)

  1996 — Present (12 years)

• Director, Marketing & Advertising

  S&P Data Corp.

  (Public Relations and Communications industry)

  January 1990 — January 1997 (7 years 1 month)

Michael Seaton’s Education

• York University

  HBA, Psychology

Additional Information

Michael Seaton’s Websites:

• My Blog
• My Blog

Michael Seaton’s Interests:

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Michael Seaton’s Groups:

Director, Board of Directors, CMA - Canadian Marketing Association
Chair, Digital Marketing Council, CMA - Canadian Marketing Association
Director, Board of Directors, AIMS Canada - Association of Internet Marketing & Sales
Advertising Council, IAB - Internet Advertising Bureau

•    Online Marketing Experts member

Michael Seaton’s Honors:

CMA - multiple RSVP Awards
DMA - multiple Echo Awards

Michael Seaton’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• reference requests
• getting back in touch