Michael Griffith

Current

• Group Creative Director at imc2

Past

• Sr. User Experience Director at imc2.com
• User Experience Director at imc2
• Creative Director at EDS

• Adjunct Professor at UTD and CCCC
• Founder at i4 media design
• Creative Director at Business Works
• Graphic Designer at EDS

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4 more...

Education

• Michigan State University

Recommended

5 people have recommended Michael

Connections

369 connections

Industry

Online Media

Michael Griffith’s Summary

All I want to do is work with cool people and build cool stuff.

Brands live in the minds of the beholder and are shaped through interaction. I build brand experiences. I translate, shape, and grow brand in the digital space.

I’ve been designing new media for 19 years but still suffer night terrors spawned from the 16 color VGA palette. Being digital since 1990, my understanding of Information architecture, usability, acessability, and compliance sets me apart from traditional creative directors. I help clients understand how a digital brand strategy can extend their brand experience.

When not actively destroying traditional television and print advertising, I teach others how to do it. I have taught both the design and development of new media at the college level and continue to speak at professional organizations and conferences.

My favorite color is the very web unsafe DFE9D0.

Michael Griffith’s Specialties:

Industry experience includes Consumer Package Goods, Travel & Leisure, Telecom, Financial, OTC Pharma and B2B.
Media experience includes sites, micro sites, social media, digital media, E-mail, computer based training, marketing CDs, kiosks, trade show media, hand held devices and apps.

Michael Griffith’s Experience

• Group Creative Director

  imc2

  (Marketing and Advertising industry)

  September 2007 — Present (2 years 3 months)

  Directing and managing a team of 30+ creatives, including creative directors, designers, writers, and information architects.
  imc2 clients - Diet Coke, Nestle, Alli, Pizza Hut, Norwegian Cruise Lines, Omni Hotels, USA Hockey, P&G, Crest, Clairol, Head & Shoulders, 7-Eleven, Exxon Mobile, Samsung, Freeman, Blockbuster

• Sr. User Experience Director

  imc2.com

  (Privately Held; 201-500 employees; Internet industry)

  September 2006 — September 2007 (1 year 1 month)

• User Experience Director

  imc2

  (Privately Held; 51-200 employees; Internet industry)

  January 2005 — September 2006 (1 year 9 months)

• Creative Director

  EDS

  (Public Company; HPQ; Information Technology and Services industry)

  August 1999 — January 2005 (5 years 6 months)

  As Creative Director of the User Centered Design team (20+ creatives), I touched many different projects. Involvement begins with concept development and continues through construction. Ultimately, I was responsible for delivering a positive end user experience.
  I also was instrumental in the launch of Bluesphere, an EDS company based on an agency model. He was responsible for the Bluesphere identity/branding and organizational structure of the creative department.

• Adjunct Professor

  UTD and CCCC

  (Design industry)

  September 1994 — January 2005 (10 years 5 months)

  - University of Texas, Dallas
  - Collin County Community College
  - Advisory Board Member, Collin County Community College
  
  2d animation, Interactive Design, Digital Imaging, and Digital Studio

• Founder

  i4 media design

  (Internet industry)

  July 1997 — August 1999 (2 years 2 months)

  I founded i4 media design and was responsible for all aspects of multimedia development including creative direction, scheduling, construction, team selection and leadership.

• Creative Director

  Business Works

  (Privately Held; 11-50 employees; Internet industry)

  April 1996 — July 1997 (1 year 4 months)

  Creative direction responsibilities included; concept development, story boards, interface design, creation of content graphics, illustration, photo manipulation, leading other artists, video direction, and photography direction.

• Graphic Designer

  EDS

  (Public Company; 10,001 or more employees; Internet industry)

  September 1989 — May 1996 (6 years 9 months)

  Responsibilities included graphic production for web, Kiosks, CD-ROM, and multimedia presentations. Responsible for layout and design, interface design, content graphics, illustration, and 2d animation. While at EDS, he also studied instructional design and built several computer based training courses.

Michael Griffith’s Education

• Michigan State University

  BFA , Fine Arts, with and emphasis in Graphic design and photography , 1984 — 1989