Communicator. Educator. Innovator.
Greater Philadelphia Area
- Current
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- Member, National Board of Directors at The Sunshine Foundation
- Director, Communications & Client Services at Kimmel & Silverman, The Lemon Law Attorneys
- Past
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- Public Relations Director at CramerSweeney
- Public Relations Specialist at Philadelphia Geriatric Center
- Public Affairs Assistant at WGBS TV (Philly 57) & KYW TV, Philadelphia
- Education
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- Rutgers, The State University of New Jersey-New Brunswick
- Cherry Hill High School East
- Recommended
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14 people have recommended Michael - Connections
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235
connections
- Industry
- Public Relations and Communications
- Websites
Michael Sacks’s Summary
Throughout my 17-year career, I have provided PR and Marketing Counsel to many prestigious law firms and medical professionals throughout the Philadelphia region. My diverse client list has also extended to businesses and organizations in both the corporate and non-profit sectors; including builders, technology companies, staffing agencies, toy companies the March of Dimes, and even Mister Softee.
Since 2000, I have dedicated myself to providing "lemon-aid" for distressed drivers as Director of Communications & Client Services for Kimmel & Silverman, the Nation's oldest and largest lemon law and automotive consumer advocacy firm (perhaps best known as 1-800-LEMON-LAW). Since our firm's inception, we have provided free legal help to more than 50,000 consumers, recovering more than $150 million for our clients.
My responsibilities include developing public relations and consumer education campaigns; managing the annual marketing budget; serving as Firm spokesperson; and coordinating all print, broadcast, outdoor and internet advertising. Our Firm has been featured in over 750 news stories, and I have been honored to work with such media outlets as Good Morning America, The CBS Early Show, Extra, Kiplingers, Consumer Reports, and Black Enterprise.
I also offer consulting services to businesses and professionals looking to increase their exposure on-line, in print, throughout their community and with peers in their respective industries. Specialties include website launches, special events, press releases, media tours, public affair campaigns and advertising placement. My roster of clients features real estate attorneys, a dermatology & cosmetic surgery center, an e-commerce website, a medical concierge service, and a local TV personality.
Have a question? After marketing everything from iris recognition technology to talking stuffed animals that promote family values, I've seen it all. Ask away at michaeljsacks@comcast.net.
Michael Sacks’s Specialties:
Public Relations, Media Relations, Community Relations & Public Affairs, Crisis Communications, Public Speaking, Event Planning, Branding, Internet Marketing, Search Engine Optimization (Pay Per Click & Organic), Employee Recognition Programs, Trade Show Preparation and Publicity, Media Planning (Television, Radio, Outdoor, Print), Social Media, Writing, Teaching, Television & Radio Spokesperson
Michael Sacks’s Experience
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Member, National Board of Directors
The Sunshine Foundation
(Non-Profit; Non-Profit Organization Management industry)
August 2009 — Present (4 months)
Founded by former Philadelphia police officer and nationally-recognized community leader Bill Sample, The Sunshine Foundation is dedicated to fulfilling the dreams of seriously ill, physically challenged and abused children ages three to eighteen, whose families have faced financial hardship as result of their children's situation. Since its inception in 1976, the Foundation has answered the wishes of more than 32,500 children nationwide, utilizing $0.85 of every dollar raised towards making dreams come true. Based in Feasterville, PA, the Foundation also boasts an all-suite dream village in Orlando, FL and eleven volunteer run chapters throughout Pennsylvania, New Jersey, Delaware, West Virginia and Colorado. To learn more about the Sunshine Foundation's efforts, volunteer, fulfill a child's dream, or make a donation, visit www.sunshinefoundation.org or call 1-800-767-1976.
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Director, Communications & Client Services
Kimmel & Silverman, The Lemon Law Attorneys
(Law Practice industry)
December 2000 — Present (9 years )
**Implemented branding campaign for 1-800-LEMON-LAW & LEMONLAW.COM across nine-state region; including media relations, community affairs, consumer education, special events, public service announcements, outdoor, radio, television, print, social media, and search engine optimization.
**Editor of LemonLaw.Com (www.lemonlaw.com), honored by the American Bar Association (2002, Louis M. Brown Award for Legal Access, Meritorious Recognition) and named one of the best legal websites in the nation (Internet Marketing Attorney.Com, 2003 , 2004, 2006) for providing an extensive amount of consumer-related, easy-to-comprehend information on Lemon Laws, Consumer Statutes, Car-Buying and Dealer Fraud.
**Supervise case-intake department, work with staff to better client relations and serve as Ombudsman for firm. Also handle administration for growing dealer fraud unit.
**Worked with PA House of Representatives to promote Firm's addendums to Lemon Law and the Nation’s first-ever Computer Lemon Law Bill.
**Currently handling on-line, marketing, and PR efforts to launch two new consumer law divisions focusing on employment discrimination (www.unfairlyfired.com) and debt collection harassment (www.creditlaw.com) . -
Public Relations Director
CramerSweeney
(Privately Held; 11-50 employees; Public Relations and Communications industry)
October 1996 — December 2000 (4 years 3 months)
** Developed and implemented public relations campaigns for over 30 clients in technology, retail, business-to-business, legal, healthcare, construction, consumer and non-profit sectors. Components included media relations, trade show exhibits, special events, employee recognition programs, community relations, & crisis communications.
**Honored with five JASPER awards for Best Media Relations Campaign, Best Print Placement & Best TV/Radio Placement by the Jersey Shore Advertising & Public Relations Association. Featured speaker on “Media Relations for Non-Profits” at 1999 Strategic Public Relations Conference, produced by Ragan Communications.
**Highlights included handling all national and international PR efforts for IriScan, the exclusive provider of iris recognition technology; coordinating media relations for New Jersey’s first-ever frozen embryo custody case; and organizing the largest volunteer-run fundraiser in American Heart Association’s history. -
Public Relations Specialist
Philadelphia Geriatric Center
(Health, Wellness and Fitness industry)
July 1994 — October 1996 (2 years 4 months)
**Developed media relations efforts; including feature stories, press releases, television and radio interviews, and a syndicated medical column.
**Coordinated community events, employee recognition programs, fundraisers, volunteer programs and Board functions.
**Worked with VP of Development to recognize organizations and individuals who supported PGC events, services and endeavors.
**Wrote speeches for PGC President and Chairman of the Board.
**Handled copywriting and oversaw design for brochures and other marketing pieces. -
Public Affairs Assistant
WGBS TV (Philly 57) & KYW TV, Philadelphia
(Privately Held; 201-500 employees; Broadcast Media industry)
May 1992 — September 1993 (1 year 5 months)
**Produced television segments, researched topics, and scheduled guests for various talk shows and public affairs programs, including "Saturday Morning Tribune" & "Square Off" for KYW TV, and "Profiles" and "Rappin' With The Mayor" for WGBS TV.
**Developed community relations campaigns on domestic violence awareness and the efforts of the Philadelphia City Council. Components included public service announcements, press releases, telephone banks, print components and television interviews.
**Positions led to co-hosting and producing a one-hour television special on racial relations (WGBS TV), and being hired to write a television program proposal for the New Jersey Network on the hidden treasures of the Garden State.
Additional Information
Michael Sacks’s Websites:
Michael Sacks’s Honors:
** Actor in over 40 productions; 2005 NJACT Perry Award Nominee for Best Featured Actor In A Play
**Featured Public Relations Lecturer, Drexel University, Philadelphia, PA
**Editor of LemonLaw.Com (www.lemonlaw.com), honored by the American Bar Association (2002, Louis M. Brown Award for Legal Access, Meritorious Recognition) and named one of the best legal websites in the nation (Internet Marketing Attorney.Com, 2003 , 2004, 2006)
**Honored with five JASPER awards for Best Media Relations Campaign, Best Print Placement & Best TV/Radio Placement among New Jersey public relations firms. (JASPERS are presented by the Jersey Shore Advertising & Public Relations Association.)
**Featured speaker on “Media Relations for Non-Profits” at 1999 Strategic Public Relations Conference in Chicago, Illinois, produced by Ragan Communications.
**2009 Unsung Hero Award, Temple Emanuel
Michael Sacks’s Contact Settings
Interested In:
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- new ventures
- job inquiries
- expertise requests
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- reference requests
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