Director, Communications & Client Services at Kimmel & Silverman, The Lemon Law Attorneys
Greater Philadelphia Area
- Current
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- Director, Communications & Client Services at Kimmel & Silverman, The Lemon Law Attorneys
- Past
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- Public Relations Director at CramerSweeney
- Public Relations Specialist at Philadelphia Geriatric Center
- Public Affairs Assistant at WGBS TV (Philly 57) & KYW TV, Philadelphia
- Education
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- Rutgers, The State University of New Jersey-New Brunswick
- Cherry Hill High School East
- Recommended
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14 people have recommended Michael - Connections
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234
connections
- Industry
- Public Relations and Communications
- Websites
Michael Sacks’s Summary
A dedicated, hard-working, award-winning communications professional who has marketed everything from iris recognition technology to talking stuffed animals that promote family values.
Throughout my 16-year career, I have provided PR and Marketing Counsel to many prestigious law firms and medical professionals throughout the Philadelphia region. My diverse client list has also extended to businesses and organizations in both the corporate and non-profit sectors; including builders, technology companies, staffing agencies, the March of Dimes, and even Mister Softee.
For the past eight years, I have dedicated myself to providing "lemon-aid" for distressed drivers as Director of Communications & Client Services for Kimmel and Silverman, the Nation's oldest and largest lemon law and automotive consumer advocacy firm (perhaps best known as 1-800-LEMON-LAW). Responsibilities include developing public relations and consumer education campaigns; managing the annual marketing budget; and coordinating all print, broadcast, outdoor and internet advertising. Our Firm has been featured in over 500 consumer stories, and I have been honored to work with such media outlets as Good Morning America, The CBS Early Show, Extra, Heloise Radio, Kiplingers, Consumer Reports, and Black Enterprise Magazine.
Michael Sacks’s Specialties:
Public Relations, Media Relations, Community Relations & Public Affairs, Crisis Communications, Public Speaking, Event Planning, Branding, Internet Marketing, Search Engine Optimization (Pay Per Click & Organic), Employee Recognition Programs, Trade Show Preparation and Publicity, Media Planning (Television, Radio, Outdoor, Print), Writing, Teaching, Television & Radio Spokesperson
Michael Sacks’s Experience
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Director, Communications & Client Services
Kimmel & Silverman, The Lemon Law Attorneys
(Law Practice industry)
December 2000 — Present (9 years )
**Implement branding campaign for 1-800-LEMON-LAW & LEMONLAW.COM across nine-state region; including media relations, community affairs, consumer education, special events, public service announcements, outdoor, radio, television, print & search engine optimization.
**Editor of LemonLaw.Com (www.lemonlaw.com), honored by the American Bar Association (2002, Louis M. Brown Award for Legal Access, Meritorious Recognition) and named one of the best legal websites in the nation (Internet Marketing Attorney.Com, 2003 , 2004, 2006) for providing an extensive amount of consumer-related, easy-to-comprehend information on Lemon Laws, Consumer Statutes, Car-Buying and Dealer Fraud.
**Work with PA House of Representatives to promote Firm's addendums to Lemon Law and the Nation’s first-ever Computer Lemon Law Bill.
**Supervise case-intake department, work with staff to better client relations and serve as Ombudsman for firm. Also handle administration for growing dealer fraud unit. -
Public Relations Director
CramerSweeney
(Privately Held; 11-50 employees; Public Relations and Communications industry)
October 1996 — December 2000 (4 years 3 months)
** Developed and implemented public relations campaigns for over 30 clients in technology, retail, business-to-business, legal, healthcare, construction, consumer and non-profit sectors. Components included media relations, trade show exhibits, special events, employee recognition programs, community relations, & crisis communications.
**Honored with five JASPER awards for Best Media Relations Campaign, Best Print Placement & Best TV/Radio Placement by the Jersey Shore Advertising & Public Relations Association. Featured speaker on “Media Relations for Non-Profits” at 1999 Strategic Public Relations Conference, produced by Ragan Communications.
**Highlights included handling all national and international PR efforts for IriScan, the exclusive provider of iris recognition technology; coordinating media relations for New Jersey’s first-ever frozen embryo custody case; and organizing the largest volunteer-run fundraiser in American Heart Association’s history. -
Public Relations Specialist
Philadelphia Geriatric Center
(Health, Wellness and Fitness industry)
July 1994 — October 1996 (2 years 4 months)
**Developed media relations efforts; including feature stories, press releases, television and radio interviews, and a syndicated medical column.
**Coordinated community events, employee recognition programs, fundraisers, volunteer programs and Board functions.
**Worked with VP of Development to recognize organizations and individuals who supported PGC events, services and endeavors.
**Wrote speeches for PGC President and Chairman of the Board.
**Handled copywriting and oversaw design for brochures and other marketing pieces. -
Public Affairs Assistant
WGBS TV (Philly 57) & KYW TV, Philadelphia
(Privately Held; 201-500 employees; Broadcast Media industry)
May 1992 — September 1993 (1 year 5 months)
**Produced television segments, researched topics, and scheduled guests for various talk shows and public affairs programs, including "Saturday Morning Tribune" & "Square Off" for KYW TV, and "Profiles" and "Rappin' With The Mayor" for WGBS TV.
**Developed community relations campaigns on domestic violence awareness and the efforts of the Philadelphia City Council. Components included public service announcements, press releases, telephone banks, print components and television interviews.
**Positions led to co-hosting and producing a one-hour television special on racial relations (WGBS TV), and being hired to write a television program proposal for the New Jersey Network on the hidden treasures of the Garden State.
Additional Information
Michael Sacks’s Websites:
Michael Sacks’s Honors:
** Actor in over 40 productions; 2005 NJACT Perry Award Nominee for Best Featured Actor In A Play
**Featured Public Relations Lecturer, Drexel University, Philadelphia, PA
**Editor of LemonLaw.Com (www.lemonlaw.com), honored by the American Bar Association (2002, Louis M. Brown Award for Legal Access, Meritorious Recognition) and named one of the best legal websites in the nation (Internet Marketing Attorney.Com, 2003 , 2004, 2006)
**Honored with five JASPER awards for Best Media Relations Campaign, Best Print Placement & Best TV/Radio Placement among New Jersey public relations firms. (JASPERS are presented by the Jersey Shore Advertising & Public Relations Association.)
**Featured speaker on “Media Relations for Non-Profits” at 1999 Strategic Public Relations Conference in Chicago, Illinois, produced by Ragan Communications.
**2009 Unsung Hero Award, Temple Emanuel
Michael Sacks’s Contact Settings
Interested In:
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
