Michael Reiff

Current

• Director of Product Management at Vertive, Inc.

Past

• General Manager at The Crossings
• VP Product Design & Creative Services at Hoover's Online (a D&B Company)
• VP Product Management at Hoover's Online (a D&B Company)

• Executive Producer (Director of Product) at Hoover's Online, Inc.
• E-Commerce Product Manager at Hoover's Online, Inc.
• Lead Producer/Product Design Consultant at Virtual Minds Technology

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Education

• St. Edward's University
• University of Houston-Clear Lake

Recommended

10 people have recommended Michael

Connections

259 connections

Industry

Internet

Michael Reiff’s Summary

Innovative corporate strategist and product development specialist driving diverse organizations through all phases of corporate lifecycle to realize growth potential and surpass bottom-line objectives. Highly skilled at developing tactical partnerships and translating creative ideas into executable plans. Team builder and keen negotiator with expertise in customer research and user experience studies. Superb record of launching innovative products and complex programs across multiple industries complemented by over 20 years of experience and an MBA.

Michael Reiff’s Specialties:

Strategic Planning • Project Management • Requirements/Use Cases • Product Lifecycle • Market Research • Trend Analysis • Product Marketing •
Information Architecture • Team Building • Change Management • Product Launches • Build/Buy Analysis • Brand Management • Strategic Partnerships
Organizational Design • Process improvement • Software Development Lifecycle (SDLC) • Competitive Analysis • Budgets • Mentoring

Michael Reiff’s Experience

• Director of Product Management

  Vertive, Inc.

  (Privately Held; 11-50 employees; Internet industry)

  May 2008 — Present (8 months)

  Lead design, definition, content development and overall product life cycle management for Vertive's performance publishing websites.

• General Manager

  The Crossings

  (Privately Held; 51-200 employees; Health, Wellness and Fitness industry)

  October 2006 — May 2008 (1 year 8 months)

  Lead development of corporate strategy and tactical planning to accelerate growth, increase investment capital, enhance marketability, and achieve short- and long-term objectives. Command daily operations with full P&L accountability, and supervise staff of 125, including 8 directors and 20 managers. Define marketing development programs including new media initiatives. Spearhead new pitch presentation vehicles and head comprehensive reorganization efforts. Direct customer satisfaction initiatives to promote brand awareness.

• VP Product Design & Creative Services

  Hoover's Online (a D&B Company)

  (Public Company; 5001-10,000 employees; DNB; Internet industry)

  July 2005 — October 2006 (1 year 4 months)

  Executed product line strategies and launched customer-focused initiatives, extensions, and enhancements to sustain revenue growth. Directed multiple teams including Web design, information architecture, business analysis, product development, and behavioral research.
  
  Spearheaded launch of Hoover’s Design Center, internal product development group creating innovative solutions. Collaborated with EVP to devise overall product strategy and budget development plans. Negotiated third-party content acquisitions, acted as liaison to sales group, and oversaw usability testing.

• VP Product Management

  Hoover's Online (a D&B Company)

  (Public Company; 5001-10,000 employees; DNB; Internet industry)

  2002 — 2005 (3 years)

  Led numerous product development and marketing teams to execute overall corporate product goals. Managed key programs and major market research projects, and oversaw life cycle of online and print deliverables. Directed launches, new product introductions, and quality assurance processes.

• Executive Producer (Director of Product)

  Hoover's Online, Inc.

  (Public Company; 201-500 employees; HOOV; Internet industry)

  2000 — 2003 (3 years)

  Led product strategy initiatives, managed cross-functional projects, and designed all new online products and enhancements. Administered annual operating budget of $3M and directed online editorial and product management teams. Supported development of online advertising units.

• E-Commerce Product Manager

  Hoover's Online, Inc.

  (Public Company; 201-500 employees; HOOV; Internet industry)

  1999 — 2000 (1 year)

  Assessed end-user requirements, authored specifications and supervised consulting team of 10 through all phases of development. Devised e-commerce strategy, fostered development of supporting technologies, and cultivated partner relationships. Collaborated with online advertising sales team to optimize site integration for advertisers and e-commerce partners, and created merchandising opportunities. Oversaw affiliate programs and contract negotiations with e-commerce partners. Managed project budget and resources.

• Lead Producer/Product Design Consultant

  Virtual Minds Technology

  (Privately Held; Computer Software industry)

  1997 — 1999 (2 years)

  Developed two key PC game designs, including level descriptions.

Michael Reiff’s Education

• St. Edward's University

  MBA, 2002 — 2005

• University of Houston-Clear Lake

  B.A., History and English, 1987 — 1991