
Luxury Brand Executive / Consultant
Greater Los Angeles Area

Luxury Brand Executive / Consultant
Greater Los Angeles Area
Always seeking new opportunities, contacts, innovative ideas, and launch projects, inspired by the difficult challenges, especially where others have failed, Michael has an extensive portfolio of proven successes.
An extremely motivated professional with exceptional leadership seasoned by his 20+ years in the Fine Jewelry & Fashion Accessories Products.
Self-driven and well known, with long term relationships at a senior level including: Nordstrom, Bloomingdales, Bailey Banks & Biddle, Fred Meyer, Finlay, Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman and many fine independent jewelers. Excellent qualifications in strategic planning, launching new brands, developing niche market and negotiating licenses. Skilled in creation and implementation of training initiatives to cultivate and retain effective sales teams. Exceptionally competent with traditional sales and effective upscale marketing including the following broad based competencies:
• Strategic Planning & Contract Negotiations
• Sales Training / Negotiation and Closing techniques
• Customer Relationship Management
• New Product Development / Sourcing
• Sales Management & Territory Development
• Product Implementation Processes
• Recruitment & Selection
• Advertising / Promotion- All areas
• Departmental Restructuring /Change
• Brand Development
• Convention planning
• Public Relations
• Motivational speaking
• E- Commerce
• Alliances
• Licensing
(Luxury Goods & Jewelry industry)
April 2007 — Present (2 years 4 months)
Personally responsible for the entire successful launch of REBECCA Made in Italy - in the USA and Caribbean. Handled all start-up operations, sales & marketing efforts and sales team development, Including: All collateral materials, video presentations design & development, sales directives, promotions, trade shows, public relations, launch parties, training procedures and the production of television commercials.
Achieved sales from 0 - to over $8 Million in 18 months. Personally handles all major accounts including Nordstrom, Neimian Marcus Bloomingdales, Sam's Club, and Zales.
Opened over 150 department stores over 250+ high-end jewelry stores, select jewelry chain stores & boutiques in the USA and Caribbean. Results achieved through targeted investments, intelligent market penetration planning, perfect presentation skills and an experienced sales team - and the greatest partnership ever with the Niche Media Group!
Thanks to all of you who have participated in help making Rebecca a success. I appreciate all your help! especially those independent jewelers who have supported the brand!
For additional information please copy and paste the following links in your browser:
http://www.nationaljewelernetwork.com/njn/ys/search/article_display.jsp?vnu_content_id=1003612324
http://www.jckonline.com/article/CA6624155.html?nid=2054&source=title&rid=321984027
http://www.nationaljewelernetwork.com/njn/content_display/fashion/celebrity-style-jewelry/e3i3f22f3dffa4811883e42d672fac5f5f0?imw=Y
http://www.jckonline.com/blog/1940000194/post/1450042345.html
http://www.wireimage.com/searchresults.aspx?s=Michael%20Pucci&sfld=C&vwmd=i
(Consumer Goods industry)
January 2001 — Present (8 years 7 months)
We are a proven resource for one-of-a kind products to large-run productions. GB Solutions offers the opportunity for those who are looking for a turn-key solution to manufacture their dream product or seeking an alternative supply chain for their current line of products.We have extensive manufacturing and design experience
From luxury branded accessories, pet products, to fancy packaging, GB Solutions understands your company’s needs and the sensitivity associated with your brand. It’s no wonder why some of the greatest names in business use our manufacturing services. We are not
the largest - so we must be one of the best!
Some of the services we provide are: research, product development, manufacturing, UPC labeling, screen printing and fulfillment, complete packaging services from start to finish, quality, and reliability.
(Luxury Goods & Jewelry industry)
1999 — Present (10 years)
CONSULTANT - Managing all sales and marketing for organizations. Responsible for negotiating licensed products, hiring staff, scheduling and the sales and marketing efforts. Introduced branding concepts to major corporations and personally negotiated brand licenses with Disney, Mattel, NFL, Sega, Seiko Industries, CBS, Marvel, Paramount Pictures, Sony Pictures and Dodge /Daimler Chrysler and more, Developed, recommended and implemented sales and marketing strategies consistent with corporate objectives. Personally handled major accounts,for Rodolphe Franck Muller, Carlsbad, CA Lead the development, launched and strategical expansion efforts in the USA for this Swiss watch company Rodolphe. Negotiated license agreement for VIPER SWISS WATCHES through Daimler Chrysler.
GB Solutions: A custom manufacturing sourcing firm firm with offices in Los Angeles and Shenzhen China. http://www.gbsolutions.biz
(Privately Held; 11-50 employees; Luxury Goods & Jewelry industry)
2005 — December 2007 (2 years)
Responsible for the growth and expansion of the Company. Handled all sales, marketing and distribution of all brands. Negotiated distribution agreements and handled all start-up operations. Personally handles the sales with retailers throughout the USA. Secured annual sales of excess of 8 million in 24 months. Leads all activities related to the sales and distribution of the products in the USA and Caribbean. Created and implemented sales forecasts and inventory demand time lines. Personally established strong business relationships with major clients including Nordstroms, Barneys, Bailey Banks & Biddle, Bergdorf Goodman, Neiman Marcus, Bloomingdales , Saks Fith Ave. and high-end Jewelry stores & boutiques.
(Privately Held; 51-200 employees; Wholesale industry)
1997 — 1999 (2 years)
Hired as partner / Innovator for USA launch of EWATCHFACTORY.com.
Also served as National Sales Manager for Pacific- Concepts.
- Opened offices in USA for this International Company.
- Hired and managed entire sales force in USA.
- Cultivated new business in many channels of distribution.
- Grew the Company to over 7 Million in 2 years.
- Sold unique concept to DISNEY - of which is still in use on www.disney.com
(Luxury Goods & Jewelry industry)
1996 — 1998 (2 years)
Selected due to outstanding leadership skills to restructure domestic and international sales and marketing for this manufacturer and distributor of fashion watches. Responsible for all advertising, sales, marketing and public relations. Key accounts included Converse, LEVI Strauss, Sideout, Perry Ellis, BeBe, Dr. Martens, B.U.M. Equipment, Zodiac Swiss and the Smith and Wesson company.
Key accomplishments:
• Identified new licensing opportunities that resulted in the successful negotiation of a three-year license and an additional 1.5 million in revenue from a new and upcoming brand.
• Negotiated an additional five-year license with Levi Strauss, which contributed an additional $6 million in revenue over the course of the contract.
(Public Company; 1001-5000 employees; Luxury Goods & Jewelry industry)
1992 — 1996 (4 years)
Challenged to start-up manufacturing and distribution of fine sport watches in the United States for this Milan, Italy based company. Accountable for all day to day activities including the sales, marketing, customer service and after-sales service functions.
Successes:
• Formulated and instituted profitable business plans that expanded the company from 3 employees to 35 employees and $0 to $14 million in sales during the first four years of business.
• Developed effective business strategies and plans that were introduced to European counterparts, resulting in increased sales from $0 to over $9 million in three years.
• Allocated part of a $2 million advertising budget to partner with extreme markets and athletes to help promote the company's watch products.
• Hired and trained an extensive sales force and merchandising agents.
(Privately Held; 11-50 employees; Luxury Goods & Jewelry industry)
1990 — 1992 (2 years)
Appointed as a member of the original sales team to handle regional chain stores and corporate clients for a distributor of fine watches. Utilized highly developed sales skills to increase area sales from $200,000 to $2.5 million in two years. Personally handled major accounts; Nordstrom, Saks Fifth Ave, Neiman Marcus and Guild independent jewelers.
(Public Company; 10,001 or more employees; Luxury Goods & Jewelry industry)
1985 — 1990 (5 years)
Original Launch person (employee) - First to sell TISSOT in the USA.
First to launch the TISSOT RockWatch for the World. Were I earned my "claim to fame" in the Jewelry industry.
(Apparel & Fashion industry)
1982 — 1985 (3 years)
Youngest VP in the History of the Company- Exceeded all sales goals and launched new brand: AMBRIA - Responsible for over 15 Million in sales.
Company was a division of Elgin and Waltham Watch Companies.
1973 — 1976
BS , Marketing
Apprentice; Jewelry Making and Watch Repair
Travel, Ocean Boating, Technology, Investing, Piano, Hiking, Running, Fishing
Bilingual: English / Italian