Michael Pranikoff

Michael Pranikoff

Washington D.C. Metro Area
Public Relations and Communications

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Michael Pranikoff's Overview


500+ connections


Michael Pranikoff's Experience

Global Director, Emerging Media

PR Newswire, A UBM plc company

2007Present (7 years)

Michael Pranikoff's Organizations

  • Public Relations Society of America

    • 2000 to Present

    Member of the PRSA International Approved Speakers List
    Speaker at the PRSA International Conferences: 2009, 2010, 2011, 2012
    Speaker at several PRSA Chapter Events including: Washington DC; Richmond, VA; Seattle; Cleveland, OH; Akron, OH; San Antonio, TX; San Diego, CA; Portland, OR; Denver, CO

  • National Investor Relations Institute

    • 2000 to Present

    Member of the NIRI National and the Capital Area Chapter.
    - Member of the Communications Committee - 2001 to 2007
    Speaker at several NIRI Chapters on the topic of Social Media / Emerging Media and Investor Relations. Chapters Include: Washington DC, Austin, TX; St. Louis, MO; Cleveland, OH;

  • Online News Association

    • 2009 to Present

Michael Pranikoff's Publications

  • Using Media Intelligence Tools to Drive Communications Success

    • 2010

    As a result of new Web 2.0 technologies, communicators’ ability to engage their audience in dialogues or conversations is now easier than ever. By definition, Web 2.0 technologies are ones that “aim to facilitate collaboration and sharing between users.” (Source: Wikipedia, (http://en.wikipedia.org/wiki/Web_2 October 4, 2007). Chief among these technologies are social media networks, blogs, RSS and search engine optimization tools.

    This paper seeks to explore how the combination of traditional PR tactics and newer, more interactive and collaborative technologies can provide communicators with the most efficient and effective means to reach relevant audiences

Michael Pranikoff's Honors and Awards

  • 2014 John Williams Award for Sales & Marketing Leadership

    PR Newswire
    • February 2014

    The John Williams Aware for Sales & Marketing Leadership within PR Newswire was established in 2013 in the name of John Williams who was a former head of sales and marketing for PR Newswire. This award is given to an individual within the PR Newswire Sales & Marketing team who exemplifies the passion and hard working traits of John Williams. The recipient is also awarded as part of PR Newswire's President's Club for the top performers in the company globally.

  • 2013 Slideshare Top 1%

    • January 2014

    This designation was awarded by Slideshare in Jan 2014 as one of the 1% of contributors to Slideshare in 2013 as well as the Top 1% of account views 2013 - total of over 45K views.

  • 2013 Tokyo NetPR Keynote Speaker

    • July 2013

    Delivered the Keynote Address at the 2013 Tokyo NetPR Conference conducted by News2U in July 2013 addressing over 400 marketing communications professionals in Tokyo, Japan.

  • 2011 Portland Communicators Conference - Keynote Speaker

    IABC & PRSA of Oregon
    • May 2011

    Delivered the closing keynote of the 2011 Portland Communicators Conference entitled: Agile Communications in a Changing World - The New Nimble.

  • Colorado AMA Content Marketing Conference - Keynote Speaker

    • March 2011

    Keynote Speaker at the Colorado American Marketing Association Content Marketing Conference held on March 11, 2011 in Denver, CO. Presentation: Work That Content!

  • PR Newswire Presidents Club

    PR Newswire
    • June 2007

    Recipient of PR Newswire President's for the 2006 year for achieving over 120% of sales target and for creating a series to educate our clients on new media trends.

Michael Pranikoff's Skills & Expertise

  1. Public Speaking
  2. Social Media Marketing
  3. Social Networking Strategies
  4. Multimedia
  5. Multimedia Communications
  6. Multimedia Marketing
  7. Storytelling
  8. Visual Storytelling
  9. Search
  10. SEO
  11. Search Engine Marketing
  12. Online Social Networking
  13. Media Relations
  14. Press Releases
  15. Corporate Communications
  16. Public Relations
  17. Social Media
  18. Strategic Communications
  19. Marketing Communications
  20. Content Marketing
  21. Digital Marketing
  22. Integrated Marketing
  23. New Media
  24. Social Networking
  25. Digital Strategy
  26. Investor Relations
  27. Marketing Strategy
  28. Thought Leadership
  29. Publicity
  30. Content Strategy
  31. Crisis Communications
  32. Internal Communications
  33. Digital Media
  34. Branded Content
  35. Miller-Heiman Strategic Selling
  36. Mobile Marketing
  37. Marketing
  38. Strategy
  39. Social Media Measurement
  40. Reputation Management
  41. Content Development
  42. Online Marketing
  43. Copywriting

View All (43) Skills View Fewer Skills

Michael Pranikoff's Additional Information

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