LinkedInMichael Paladino

Michael Paladino

Bentonville, Arkansas
Computer Software
  1. RevUnit,
  2. Overwatch
  1. Btiques,
  2. Rockfish Interactive,
  1. University of Arkansas

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Co-founder & CTO

– Present

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Co-founder & CTO

– Present (2 years 3 months)Bentonville, AR

RevUnit specializes in elite, product focused digital teams. We work with early stage to mid-size companies to build, learn and iterate on innovative digital products. We bring expertise from our experience on some of the world’s biggest brands to take our clients all the way from strategic framework to full execution and ongoing product management across mobile, web and social platforms.


– Present (1 year 11 months)

As CTO my role is to ensure that Overwatch's software is built with a strong foundation that allows for the innovative uses of technology this system requires. I coordinate the right development talent to ensure successful implementation at a rapid pace. As Overwatch grows, I will expand the development team to continue to support and enhance our software.


(10 months)

Btiques is changing how fashion boutiques sell online. As CTO, I collaborated with Btiques and RevUnit leadership to determine product strategy and direction. I also ensured the platform was architected for agility and growth and aligned technical resources to continue product enhancements.

Director, Technology Activation

Rockfish Interactive
(9 months)

As Director of Technology Activation at Rockfish Interactive, I was responsible for working with Rockfish clients to identify technology solutions for business needs across all client functions including marketing, mobile, innovations, etc.

Co-Founder / Lead Developer
(3 years 4 months)Bentonville, AR

Identified market need for a Twitter moderation tool and led software development efforts through Rockfish's business incubator, Rockfish Labs. Collaborated with senior leadership on business model, feature set and monetization.

Director of Technical Strategy

Rockfish Interactive
(1 year 2 months)Rogers, AR

As Director of Technical Strategy at Rockfish, I led a team of architects that bridge the gap between technical and non-technical clients and colleagues throughout the client engagement process from discovery to deployment.

Technical Strategy Architect

Rockfish Interactive
(10 months)Rogers, AR

As Technical Strategy Architect at Rockfish Interactive, I led requirements gathering and architecture on large-scale technology implementations. I also acted as the technology liaison to the rest of the internal organization as well as to the clients and their technology teams.

Web Developer

Rockfish Interactive
(1 year 1 month)

As a web developer at Rockfish Interactive, I developed web sites using a combination of technologies such as ASP.NET, HTML/CSS, Javascript/jQuery, WCF, and Microsoft SQL Server.

President and Co-founder

Fort Smith .NET User Group
(2 years)

I worked with other developers in the area as well as community liaisons at Microsoft and INETA to form the Fort Smith .NET User Group, a group intended to provide an environment in which local Microsoft .NET developers can learn about .NET and related technologies as well as network with other local developers.

Lead Application Developer

EagleOne Logistics
(4 years)

At EagleOne, I was responsible for creating and maintaining ASP.NET applications for both internal and external use and Windows Forms applications used on a daily basis by all areas of the company. I also created, maintained, and performance tuned the company's SQL Server 2000 databases.

Business Analyst

(3 years 11 months)Fort Smith, Arkansas Area

At Data-Tronics I developed software applications for both external and internal websites. My team also supported other developers within the company by providing frameworks, APIs, and training and support. Technologies utilized included classic ASP, .NET, Windows Forms, Javascript, HTML/CSS.



– Present

Btiques gives boutiques the ability to sell more products and reach more shoppers.
The solution consists of an iPhone application for the shopper and a web platform for the boutique owner utilizing as a backend.

Team members:


TidyTweet, a product of Rockfish Labs, is a Twitter moderation and aggregation platform that allows customers to create customized Twitter searches, filter the results of those searches using set rules and manual moderation, and display those results on websites and other media. My responsibilities for TidyTweet include performing site code enhancements, working with customers to set up new accounts, and responding to other customer support requests.

Team members:


  • Software Development
  • Web Development
  • Product Management
  • Agile Project Management
  • Digital Strategy
  • Mobile Applications
  • Ruby on Rails
  • iOS Development
  • Android Development
  • .NET
  • JavaScript
  • Enterprise Architecture
  • Content Management


University of Arkansas

BSBA, Computer Information Systems

Graduated Summa Cum Laude with 4.0 GPA
Outstanding Student Information Systems, 2001

Little Rock Catholic High

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