Search Marketing Supervisor at Overdrive Interactive
Greater Boston Area
Search Marketing Supervisor at Overdrive Interactive
Greater Boston Area
Quickly testing, learning, and turning data into actionable campaign recommendations are at the core of every direct marketer.
Search Engine Optimization (SEO), Pay-Per Click (PPC), Affiliate Marketing campaign strategy and management. Working knowledge of the industry leading tracking and web analytic platforms, such as: Omniture, Websidestory(bought by Omniture in Nov. 07), Google Analytic's, Webtrends, Atlas DMT, and Atlas Search. Process Architecture, Project Leader, Online Media analysis
(Privately Held; 11-50 employees; Marketing and Advertising industry)
November 2006 — Present (2 years 9 months)
(Privately Held; 11-50 employees; Marketing and Advertising industry)
October 2005 — Present (3 years 10 months)
Planned, implemented, and optimized both Pay Per Click (PPC) and organic Search Engine Optimization(SEO) marketing campaigns for more than 30 individual clients. Some of the premier brands that I have worked on are: Cognos, Dow Jones, John Hancock, LoJack, Progress Software,Sennheiser,and Boston.com. Having managed B2B and B2C clients each campaign was created with the clients overall business objective in mind- Engagement with an ROI
(Public Company; 201-500 employees; VCLK; Marketing and Advertising industry)
February 2005 — September 2005 (8 months)
As an advertiser campaign representative with Commission Junction I specializing in “Brick to Click” e-retailers such as Lenovo ThinkPad, Lids.com, and L.L. Bean. My role was to implement campaign strategy across the CJ affiliate network and to analyze and report based on a clients desired cost per lead objectives.
(Public Company; 201-500 employees; Internet industry)
June 2004 — February 2005 (9 months)
B.S. , Marketing
B.A. , Public Relations
AMA, BIMA, DMA
Google AdWords Professional Certification
Yahoo! Panama (PPC) Ambassador