Michael Orlinski

Michael Orlinski

Search Marketing Supervisor at Overdrive Interactive

Greater Boston Area

Current
Past
Education
  • University of Hartford
  • University of Hartford
Connections
122 connections
Industry
Marketing and Advertising

Michael Orlinski’s Summary

~Quickly testing, learning, and turning data into actionable campaign recommendations are at the core of every marketer.~


Online marketing specialist with an analytical approach to achieving desired goals. Focused on building online channels with positive ROI, and has had a wide range of online marketing experience . A committed team player who is adaptable to a fast-paced environment with shifting priorities. Hands-on problem solver with strengths in research and analysis.

Michael Orlinski’s Specialties:

Search Engine Optimization (SEO), Pay-Per Click (PPC), Affiliate Marketing campaign strategy and management. Working knowledge of the industry leading tracking and web analytic platforms, such as: Omniture, Google Analytic's, Webtrends, Unica Netinsight, Atlas DMT, and Atlas Search. Process Architecture, Project Leader, Online Media analysis


Michael Orlinski’s Experience

  • Search Marketing Supervisor

    Overdrive Interactive

    (Privately Held; 11-50 employees; Marketing and Advertising industry)

    November 2006Present (3 years 1 month)

  • Search Marketing Specialist

    Overdrive Interactive

    (Privately Held; 11-50 employees; Marketing and Advertising industry)

    October 2005Present (4 years 2 months)

    Planned, implemented, and optimized both Pay Per Click (PPC) and organic Search Engine Optimization(SEO) marketing campaigns for more than 30 individual clients. Some of the premier brands that I have worked on are: Cognos, Dow Jones, John Hancock, LoJack, Progress Software,Sennheiser,and Boston.com. Having managed B2B and B2C clients each campaign was created with the clients overall business objective in mind- Engagement with an ROI

  • Account Specialist

    Commission Junction

    (Public Company; 201-500 employees; VCLK; Marketing and Advertising industry)

    February 2005September 2005 (8 months)

    As an advertiser campaign representative with Commission Junction I specializing in “Brick to Click” e-retailers such as Lenovo ThinkPad, Lids.com, and L.L. Bean. My role was to implement campaign strategy across the CJ affiliate network and to analyze and report based on a clients desired cost per lead objectives.

  • Account Representative

    VistaPrint USA

    (Public Company; 201-500 employees; Internet industry)

    June 2004February 2005 (9 months)


Michael Orlinski’s Education

  • University of Hartford

    B.S. , Marketing

  • University of Hartford

    B.A. , Public Relations


Additional Information

Michael Orlinski’s Groups:

AMA, BIMA, DMA

  •    LinkedSEO
  •    Inbound Marketers - For Marketing Professionals
  •    eMarketing Association Network
  •    Web Analytics Professionals (+5000 web analytics members) Join now!
  •    BIMA, A MITX Organization
  •    Search Engine Land
  •    Core Customer Metric - Knowing What Is Best To Measure
  •    Omniture Enthusiasts
  •    Overdrive Interactive
  •    Boston Area Search Engine Marketing

Michael Orlinski’s Honors:

Google AdWords Professional Certification
Yahoo! Panama (PPC) Ambassador


Michael Orlinski’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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