Michael Orlinski

Current

• Search Marketing Supervisor at Overdrive Interactive
• Search Marketing Specialist at Overdrive Interactive

Past

• Account Specialist at Commission Junction
• Account Representative at VistaPrint USA

Education

• University of Hartford
• University of Hartford
• WA

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Connections

113 connections

Industry

Marketing and Advertising

Websites

• My Company
• My Blog
• Follow me on Twitter:

Michael Orlinski’s Summary

Quickly testing, learning, and turning data into actionable campaign recommendations are at the core of every direct marketer.

Michael Orlinski’s Specialties:

Search Engine Optimization (SEO), Pay-Per Click (PPC), Affiliate Marketing campaign strategy and management. Working knowledge of the industry leading tracking and web analytic platforms, such as: Omniture, Websidestory(bought by Omniture in Nov. 07), Google Analytic's, Webtrends, Atlas DMT, and Atlas Search. Process Architecture, Project Leader, Online Media analysis

Michael Orlinski’s Experience

• Search Marketing Supervisor

  Overdrive Interactive

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  November 2006 — Present (2 years 9 months)

• Search Marketing Specialist

  Overdrive Interactive

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  October 2005 — Present (3 years 10 months)

  Planned, implemented, and optimized both Pay Per Click (PPC) and organic Search Engine Optimization(SEO) marketing campaigns for more than 30 individual clients. Some of the premier brands that I have worked on are: Cognos, Dow Jones, John Hancock, LoJack, Progress Software,Sennheiser,and Boston.com. Having managed B2B and B2C clients each campaign was created with the clients overall business objective in mind- Engagement with an ROI

• Account Specialist

  Commission Junction

  (Public Company; 201-500 employees; VCLK; Marketing and Advertising industry)

  February 2005 — September 2005 (8 months)

  As an advertiser campaign representative with Commission Junction I specializing in “Brick to Click” e-retailers such as Lenovo ThinkPad, Lids.com, and L.L. Bean. My role was to implement campaign strategy across the CJ affiliate network and to analyze and report based on a clients desired cost per lead objectives.

• Account Representative

  VistaPrint USA

  (Public Company; 201-500 employees; Internet industry)

  June 2004 — February 2005 (9 months)

Michael Orlinski’s Education

• University of Hartford

  B.S. , Marketing

• University of Hartford

  B.A. , Public Relations

• WA

Additional Information

Michael Orlinski’s Websites:

• My Company
• My Blog
• Follow me on Twitter:

Michael Orlinski’s Groups:

AMA, BIMA, DMA

•    LinkedSEO
•    Inbound Marketers - For Marketing Professionals
•    eMarketing Association Network
•    Web Analytics Professionals (+5000 web analytics members) Join now!
•    BIMA, A MITX Organization
•    Search Engine Land
•    Core Customer Metric - Knowing What Is Best To Measure
•    Omniture Enthusiasts
•    Overdrive Interactive

Michael Orlinski’s Honors:

Google AdWords Professional Certification
Yahoo! Panama (PPC) Ambassador

Michael Orlinski’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch