Michael Orlinski

Current

Search Marketing Supervisor at Overdrive Interactive
Search Marketing Specialist at Overdrive Interactive

Past

Account Specialist at Commission Junction
Account Representative at VistaPrint USA

Education

University of Hartford
University of Hartford

Recommended

2 people have recommended Michael

Connections

122 connections

Industry

Marketing and Advertising

Michael Orlinski’s Summary

~Quickly testing, learning, and turning data into actionable campaign recommendations are at the core of every marketer.~

Online marketing specialist with an analytical approach to achieving desired goals. Focused on building online channels with positive ROI, and has had a wide range of online marketing experience . A committed team player who is adaptable to a fast-paced environment with shifting priorities. Hands-on problem solver with strengths in research and analysis.

Michael Orlinski’s Specialties:

Search Engine Optimization (SEO), Pay-Per Click (PPC), Affiliate Marketing campaign strategy and management. Working knowledge of the industry leading tracking and web analytic platforms, such as: Omniture, Google Analytic's, Webtrends, Unica Netinsight, Atlas DMT, and Atlas Search. Process Architecture, Project Leader, Online Media analysis

Michael Orlinski’s Experience

Search Marketing Supervisor

Overdrive Interactive

(Privately Held; 11-50 employees; Marketing and Advertising industry)

November 2006 — Present (3 years 1 month)
Search Marketing Specialist

Overdrive Interactive

(Privately Held; 11-50 employees; Marketing and Advertising industry)

October 2005 — Present (4 years 2 months)

Planned, implemented, and optimized both Pay Per Click (PPC) and organic Search Engine Optimization(SEO) marketing campaigns for more than 30 individual clients. Some of the premier brands that I have worked on are: Cognos, Dow Jones, John Hancock, LoJack, Progress Software,Sennheiser,and Boston.com. Having managed B2B and B2C clients each campaign was created with the clients overall business objective in mind- Engagement with an ROI
Account Specialist

Commission Junction

(Public Company; 201-500 employees; VCLK; Marketing and Advertising industry)

February 2005 — September 2005 (8 months)

As an advertiser campaign representative with Commission Junction I specializing in “Brick to Click” e-retailers such as Lenovo ThinkPad, Lids.com, and L.L. Bean. My role was to implement campaign strategy across the CJ affiliate network and to analyze and report based on a clients desired cost per lead objectives.
Account Representative

VistaPrint USA

(Public Company; 201-500 employees; Internet industry)

June 2004 — February 2005 (9 months)