
Senior PR and Marketing Executive
Toronto, Canada Area

Senior PR and Marketing Executive
Toronto, Canada Area
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With more than twenty years' experience in technology communications and marketing, my work is a mix of strategic counsel, creative storytelling, and corporate bullet-catching.
I've worked both on the agency side and in a number of public and private companies, acting as head of marketing or external communications counsel to a broad variety of clients in the financial services, technology, corporate, consumer and public sectors.
Recognized as a pioneer in social media, I've been actively engaged in blogging, social networking and collaborative online communications for almost ten years, and have spoken and consulted widely on the integration of social media with tradititional marketing communications campaigns. I've designed and participated in numerous successful social media initiatives that have shown tangible, measurable results.
In former roles, I ran worldwide marketing for one of Canada’s largest publicly-traded software firms, was part of a team that took a software startup from zero to IPO in nine months, and ran product management for the first company to experiment with paid blogging.
My past and current client portfolio includes work for Accenture, Amazon.ca, Allstate Insurance, H&R Block, Hitachi, Vengrowth, Borland, Lotus, Sharp Electronics, Intel, Compaq, AOL Canada, CNW Group, eBay.ca, Rogers, Toronto Hydro, EnStream, itemus, Travelocity.ca, and many others.
At Thornley Fallis, I serve as a senior counsellor to a number of client account teams, providing ongoing creative input and strategic guidance across a broad range of client campaign needs.
I studied Philosophy at the University of Wales and currently serve on the boards of two Toronto-area technology startups. For three years, I also served as a volunteer board member to the University of Toronto, Rotman School of Management’s Integrative Management course, coaching MBA and Commerce undergraduate students.
Social media, SEO, creative strategy, corporate communications, PR, marketing, investor relations, writing, presentation and media coaching, crisis & issues management.
(Privately Held; 11-50 employees; Marketing and Advertising industry)
November 2006 — Present (3 years 3 months)
Corporate communications, public relations and social media consulting for corporate, technology, and public sector clients.