Michael O'Connor Clarke

Senior PR and Marketing Executive

Toronto, Canada Area

Current
Past
  • Vice President & Director at Cohn & Wolfe
  • Vice President at Cohn & Wolfe
  • Vice President, Corporate Communications at Hummingbird
  • Vice President, Worldwide Marketing at PC DOCS
  • Director, Product Marketing at LAVA Systems
  • Co-Founder and Director, Product Marketing at LAVA Systems
  • Managing Consultant at Quintec International
  • Product Specialist at PageNet
Education
  • University of Wales, Swansea
Connections
439 connections
Industry
Public Relations and Communications
Websites

Michael O'Connor Clarke’s Summary

• Managed 45-person global marketing organization for Canada’s third-largest software company, with total accountability for US$4.5 million budget.
• Grew market share of global software company’s principal product to 42% (by independent estimates), through focused and intensive marketing campaigns.
• Created and grew new Technology Practice for Canadian arm of large international PR agency, generating $1.2 million in new revenue in first year.
• Developed and presented compelling new business pitches resulting in significant key account wins against very strong competition (including winning business with Accenture, eBay.ca, Agilent, MDS Inc., AOL Canada, H&R Block, and others).
• Led the communications plan for one of the largest and most successful technology sector mergers in Canadian history – Hummingbird's $300 million acquisition of PC DOCS Group.
• Successfully managed the integration of two international marketing organizations into one with minimal disruption to clients, staff, and business partners.
• Designed and executed long-term PR strategy for Compaq Canada that led to national media coverage increasing by 64 per cent in first 12 months.
• Co-founded successful UK-based software company; negotiated acquisition by Canadian technology firm; relaunched in North America and managed through $36 million Initial Public Offering.
• Built extensive network of valuable relationships with business leaders, media, and influential technology and marketing visionaries in North America and Europe.

Michael O'Connor Clarke’s Specialties:

marketing, corporate communications, PR, investor relations, writing, presentation and media coaching.


Michael O'Connor Clarke’s Experience

  • Vice President

    Thornley Fallis Communications

    (Privately Held; 11-50 employees; Marketing and Advertising industry)

    November 2006Present (2 years 9 months)

    Corporate communications, public relations and social media consulting for corporate, technology, and public sector clients.

  • Vice President, Business Development & Product Management

    Marqui Inc.

    (Privately Held; 11-50 employees; Computer Software industry)

    August 2005August 2006 (1 year 1 month)

  • President

    Mansfield Communications

    (Privately Held; 11-50 employees; Public Relations and Communications industry)

    February 2004May 2005 (1 year 4 months)

    Appointed as Vice President, rapidly promoted to President and part owner of mid-sized Toronto and New York-based Public Relations agency. Complete P&L responsibility and strategic business development leadership. Attracted over $1 million in new revenue, including winning high-profile new accounts (AOL Canada, MDS Inc.) and securing lucrative project assignments with tier one companies (e.g. Accenture, CGI). Direct hands-on management of operations, human resources, targeted corporate marketing and client development.

  • Senior Vice President

    Weber Shandwick

    (Public Company; 1001-5000 employees; Public Relations and Communications industry)

    April 2002October 2003 (1 year 7 months)

    Senior strategic communications counsel to a number of corporate and technology sector accounts, including Agilent Technologies, Hitachi, H&R Block, the Airline Pilots Association, Italian Trade Commission, the Japanese External Trade Organization, and others. Lead on business development efforts for corporate and tech practice groups across Canada.

  • Vice President & Director

    Cohn & Wolfe

    (Public Company; 201-500 employees; Public Relations and Communications industry)

    March 2000January 2002 (1 year 11 months)

    Got to hire some really cool people and work with great clients like Compaq, Intel, Epson, itemus. Caught A LOT of bullets, for clients and for my boss.

  • Vice President

    Cohn & Wolfe

    (Public Company; Computer Software industry)

    20002002 (2 years)

  • Vice President, Corporate Communications

    Hummingbird

    (Public Company; 1001-5000 employees; HUMC; Computer Software industry)

    January 1999March 2000 (1 year 3 months)

    Senior marketing and communications head of a $400 million NASDAQ-listed international software company. Part of six-person executive management team, reporting directly to CEO. Accountable for US$4.5 million global marketing budget and 45-person global marketing organization. Responsible for strategic marketing and communications planning at headquarters level and coordination of all PR, investor relations, analyst relations and associated marketing activities across five international subsidiaries. Chief evangelist and corporate spokesperson.

  • Vice President, Worldwide Marketing

    PC DOCS

    (Public Company; 1001-5000 employees; DOCS; Computer Software industry)

    November 1997January 1999 (1 year 3 months)

    Canada’s third largest software company, acquired by Hummingbird in 1999. At PC DOCS, I got to manage a US$5 million global marketing budget (back when $5 mill was worth something) and ran some great marketing programs of which I'm still inordinately proud.

  • Director, Product Marketing

    LAVA Systems

    (Computer Software industry)

    19961998 (2 years)

  • Co-Founder and Director, Product Marketing

    LAVA Systems

    (Public Company; 201-500 employees; LVA; Computer Software industry)

    May 1990November 1997 (7 years 7 months)

    LAVA (originally called PageNet in the UK) was a tiny, struggling document management/workflow/imaging startup put together by a bunch of mates in the UK. We got acquired by a Canadian firm and moved to Toronto. LAVA IPO’ed eight months after the North American launch, raising $36 million and was subsequently acquired by Open Text.

  • Managing Consultant

    Quintec International

    (Computer Software industry)

    19941996 (2 years)

  • Product Specialist

    PageNet

    (Public Company; Computer Software industry)

    19901993 (3 years)


Additional Information

Michael O'Connor Clarke’s Websites:

Michael O'Connor Clarke’s Groups:

  •    On Startups - The Community For Entrepreneurs
  •    HARO--Help A Reporter Out
  •    Media Relations Rating Points (MRP™)
  •    Club Ex - Hummingbird
  •    Canada Connects - Media and Technology Innovators thinking Globally
  •    Third Tuesday
  •    Mobile Experience Innovation Centre

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