Michael Netzley

Current

• Assistant Professor at Singapore Management University

Past

• Program Faculty at ACCPA
• Interview at Marketing Magazine
• case writer at I-Flex

• Visiting Associate Professor at Chuo University, Japan
• Visiting Faculty at Bled School of Management
• Visiting Faculty at Helsinki School of Economics

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Education

• Harvard Business School
• University of Minnesota-Twin Cities

Recommended

1 person has recommended Michael

Connections

112 connections

Industry

Public Relations and Communications

Websites

• Digital Media Across Asia wiki

Michael Netzley’s Summary

So what is the life if a business school practice track faculty member? Well, my career has been a balance of university teaching with industry consulting. Though I will always be a scholar, I do have a love for the real-world challenges of business and the feeling of accomplishment I get when helping others learn.

Most of my work is in digital media, corporate reputation, and leadership.

Over the past year I have co-authored a commissioned study for APEC and IE Singapore on the challenges of SME Internationalization across the 21 APEC member economies. I have also written several Harvard style case studies and am currently working on two books looking at digital media across Asia and corporate reputation. This last year has also been highlighted by numerous invited and keynote presentations throughout Asia.

My executive education and private consulting clients include Intercontinental Hotel Group, IBM, SUN, Koram Bank, US Bancorp, Key Bank, Singapore's CPF, Singapore's MFA, GIC, 3M, Motorola, Singtel, Telus, Text 100, NOL, Shell, and CARE.

On the teaching front, I am a proud graduate of the Harvard Business School PCMPCL and served as the founding director of SMU's teaching excellence initiative.

Before moving to Singapore in 2002, I had the honor of working around the world in places as diverse as Argentina, Germany, Finland, Slovenia, and Japan. I spent six years teaching in the MBA program at the University of Minnesota's Carlson School of Management while also completing my PhD in communication studies.

Michael Netzley’s Specialties:

Digital media across Asia, corporate reputation, reputational risk, leadership and learning, and how to cook a great arrabiata.

Michael Netzley’s Experience

• Assistant Professor

  Singapore Management University

  (Educational Institution; Higher Education industry)

  July 2002 — Present (7 years 5 months)

  As a practice faculty who balances external service and consulting with teaching, I deliver undergraduate and MBA courses in Digital Media across Asia, and also Corporate Reputation. I also keep very busy with executive education programs in leadership. Over the past year I have co-authored a commissioned study for APEC and IE Singapore on SME internationalization across the 21 APEC member economies. I have also consulted with numerous companies throughout Asia and delivered several keynote speeches. At the moment I am writing two books and reporting on Asia's media and communication scene each week on the For Immediate Release podcast. Over the last seven years in Singapore, I have also served as the founding director of SMU's Teaching excellence initiative and served as a visiting professor in Japan, Slovenia and Finland. I am also the founder of Podcamp Singapore.

• Program Faculty

  ACCPA

  (Public Relations and Communications industry)

  2008 — 2009 (1 year )

• Interview

  Marketing Magazine

  (Public Relations and Communications industry)

  2008 — 2008 (less than a year)

• case writer

  I-Flex

  (Public Company; Public Relations and Communications industry)

  2006 — 2006 (less than a year)

• Visiting Associate Professor

  Chuo University, Japan

  (Education Management industry)

  2005 — 2005 (less than a year)

  Spent four months teaching undergraudate and MBA students. I taught corporate communication and research writing.

• Visiting Faculty

  Bled School of Management

  (Education Management industry)

  2002 — 2005 (3 years )

  Teach leadership and communication in the Presiedent's MBA Program.

• Visiting Faculty

  Helsinki School of Economics

  (Education Management industry)

  2002 — 2004 (2 years )

  Taught management communication in the International MBA program.

Michael Netzley’s Education

• Harvard Business School

  Teaching Certificate , Case Teaching & Participant Centered Learning , 2008 — 2009

  Residential program sharing the Harvard case teaching and case writing method for business school faculty in Asia.

• University of Minnesota-Twin Cities

  1996 — 2002

Additional Information

Michael Netzley’s Websites:

• Digital Media Across Asia wiki

Michael Netzley’s Interests:

Prof. Michael thinks continuously about digital technology, corporate communication and leadership. I am always looking for good stories to be written as Harvard-style case studies which can be shared with other educators. At the moment I am writing two books--one on digital media in Asia and the other on corporate reputation--in addition to consulting, family, and exercise. You can hear my reports from Asia each Monday on the For Immediate Release podcast. If any time remains, I like to cook, listen to jazz, and pursue my life-long goal of reading the world's greatest literature.

Michael Netzley’s Groups:

Founder of PodCamp Singapore, and co-organizer--with the leadership of some awesome SMU students--of Pecha Kucha Singapore. Proud graduate of the Harvard Business School PCMPCL program, alumnus of the University of Minnesota, and member of numerous business and corporate communication organizations.

•    Social Media Today
•    Ogilvy PR Worldwide/ 360° Digital Influence
•    Click* 2009 - Digital and Online Marketing Summit
•    Midas Oracle = Prediction Markets + Market Predictions

Michael Netzley’s Honors:

Nominated for most innovative teacher award at SMU

Michael Netzley’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• expertise requests
• reference requests
• getting back in touch