Branding : Art Direction : Design Management : Social Media Consulting
Greater New York City Area
- Current
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- Founder at Michael Melnick - Creative Services
- Past
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- senior art director at Ink&Co
- senior art director & strategic planner at OPEN - Total Brand Experience
- graphic designer at OPEN - Total Brand Experience
- Education
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- Pratt Institute
- Vital - Tel Aviv Center for Design Studies, Israel
- Ben Gurion University, Be'er Sheva, Israel
- Recommended
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11 people have recommended Michael - Connections
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- Industry
- Design
- Websites
Michael Melnick’s Summary
I am a creator of brand identities.
I have over nine years of experience in branding, designing packaging for consumer goods, creating brand and corporate identity systems, building online interactive experiences and marketing communication on multiple media platforms including social media.
My portfolio includes creative planning and design for clients such as Bed Bath & Beyond, Payless Shoe Source, Jordache, IMG Fashionweek, Curvation, SkinMedica, Maoz Vegetarian, IRO, 10bis.co.il and non-profit organizations such as The Israel Film Festival, Peace Now and the International Institute for Counter-Terrorism.
I graduated from the Design Management masters program at Pratt Institute with highest academic distinction. In addition, I have a BFA in graphic design from Vital - Tel Aviv Center for Design Studies (Israel); and a bachelor’s degree in behavioral sciences from Ben Gurion University (Israel).
As a professional designer who understands the complexities of business strategy and human behavior, I believe in a multidisciplinary approach to problem solving that aims at balancing the human needs, the business objectives, and marketplace constraints.
Michael Melnick’s Specialties:
Expert at leading strategic brand identity initiatives • Expert at developing brand concepts and directing the creative execution • In-depth experience in building social media strategies • Strong written and verbal communication skills • Strong organizational skills, time and resource management • Clear, compelling, and charismatic presenter.
Michael Melnick’s Experience
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Founder
Michael Melnick - Creative Services
(Design industry)
December 2007 — Present (2 years )
Branding, Art Direction and Design Management services:
::: Maoz Vegetarian ‘07-'09 :::
Brand management, social media strategy and implementation of design identity for the International vegetarian fast food chain within the U.S. www.maozusa.com
::: www.10Bis.co.il ‘09 :::
Re-branding and social media strategy for 10Bis, the leading online food delivery service in Israel.
::: Bed Bath & Beyond ‘08 :::
Creative planning and brand identity development for Bed Bath & Beyond private label brands.
::: The Israel Film Festival ‘08-'09 :::
Re-branding, web design and social media strategy for the tri-annual festival. www.israelfilmfestival.com
::: Peace Now ‘05 :::
Israel’s largest peace organization Brand Identity development and strategic design of the national campaign for the disengagement from Gaza including promotional materials, print campaign, outdoor and guerrilla marketing.
website: www.peacenow.org.il
::: International Institute for Counter-Terrorism ‘04 :::
Complete identity development and design for the annual international conference including all conference materials and marketing applications. -
senior art director
Ink&Co
(Privately Held; Marketing and Advertising industry)
December 2005 — December 2007 (2 years 1 month)
> Responsible for planning and execution of strategy and design efforts across various communication platforms including television, radio, print and interactive media.
> Active involvement throughout the creative process, from ideation to implementation.
> Oversee and direct in-house designers, interns and outsourced creative work.
Clients Include: Payless Shoe Source; Jordache; Curvation
GenSpec; IMG Fashionweek; Cal Ripken Jr. -
senior art director & strategic planner
OPEN - Total Brand Experience
(Design industry)
2003 — 2005 (2 years )
> Responsible for strategic planning, writing creative design briefs and delivering multidimensional design solutions for corporate and consumer brand accounts.
> Management of account communications and delivery of client presentations.
> Coordination and analysis of qualitative and quantitative research as well as generating consumer relevant insight.
> Managing client workshops and focus group research.
Clients Include: Maoz Vegetarian; Reshet TV; Aroma Espresso Bar; Landwer Coffee; AM:PM City Markets, Dizengoff Center -
graphic designer
OPEN - Total Brand Experience
(Design industry)
November 2001 — 2003 (2 years )
Responsible for creative execution and design across various media channels for a wide range of client needs including: Corporate and consumer brand identity, web-design, print, package design and guerilla marketing.
Michael Melnick’s Education
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Pratt Institute
MA , Design Management , 2005 — 2007
Graduated with highest academic distinction
The Design Management program at Pratt teaches designers how to define a problem, identify creative assets, search for possible solutions by integrating design and business thinking, and articulate solutions for sustainable strategic advantage.
Highlight Courses: Business Strategy, Strategic Marketing, Strategic Technology, Business Law and Intellectual Property, Design Management. -
Vital - Tel Aviv Center for Design Studies, Israel
BFA , Visual Communication , 1999 — 2003
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Ben Gurion University, Be'er Sheva, Israel
BA , Behavioral Science , 1996 — 1999
Psychology major, Minor in Anthropology and Sociology
Additional Information
Michael Melnick’s Websites:
Michael Melnick’s Honors:
Final project "Path" - Awarded the "Keren Inbar scholarship" from the Center for Special Studies (C.S.S), March 2005
Publications:
Brand Terror - A Corporate Communication Perspective for Understanding Terrorism; Published in: Hypermedia Seduction for Terrorist Recruiting, B.Ganor et al. (Eds.), 2007 IOS Press.
Michael Melnick’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- job inquiries
- expertise requests
- reference requests
- getting back in touch
