
Director, Marketing & Communications at the South China Morning Post
Hong Kong

Director, Marketing & Communications at the South China Morning Post
Hong Kong
Nearly 20 years experience in brand marketing. Specialist in innovation and alternative strategies for growth
Strategic business planning and brand positioning. Organizational strategies and brand leadership. Marketing and communications strategy, advertising and media arts, reputation management, promotion and visual communications and design. Market research and analysis. Creativity training and strategic workshop facilitation. Global exposure.
(Public Company; 201-500 employees; Newspapers industry)
October 2008 — Present (10 months)
The leading English-language media platform in Hong Kong, which includes an award-winning newspaper, online, mobile and magazines, reaching a distinctly enviable audience.
(Management Consulting industry)
May 2004 — October 2008 (4 years 6 months)
The Disruption Consultancy is the strategy & innovation consulting unit of TBWA\Worldwide, one of the top marketing groups working with world-class brands including Apple, Absolut, adidas and Playstation. The Disruption Consultancy helps clients develop and execute alternative marketing, product and revenue strategies that create exponential growth. www.thedisruptionconsultancy.com
(Privately Held; 1-10 employees; Management Consulting industry)
June 2003 — June 2004 (1 year 1 month)
Led the development of brand consulting firm. Initiated and maintained client relationships, executed strategic branding programs.
(Public Company; 51-200 employees; Management Consulting industry)
September 2001 — May 2003 (1 year 9 months)
Regional director of brand consulting firm
(Public Company; 51-200 employees; Marketing and Advertising industry)
July 1999 — June 2000 (1 year)
Director at Silicon Valley technology ad agency. Managed $40M in account billings in online, hardware and services.
(Privately Held; 11-50 employees; Marketing and Advertising industry)
March 1995 — July 1999 (4 years 5 months)
Founded and grew an integrated marketing services firm in Shanghai, China serving blue-chip multinationals.
M.A. , Communications , 1988 — 1989
B.A. , Journalism , September 1984 — June 1988
My kids, marathons and adventure racing, scuba, photography, nature
Innovation People