Michael Marx

Current

Market Research at Self Employed

Past

Research Manager at iSixSigma
Founder at SixSigmaCompanies.com
Brand Blogger at TheBarqsMan.com

Research Manager at Six Sigma Academy
Six Sigma Black Belt at Six Sigma Academy
Baker at Deer Valley Resort

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3 more...

Education

Thunderbird, School of Global Management
Brigham Young University

Connections

158 connections

Industry

Market Research

Websites

My Blog

Michael Marx’s Summary

I am a market research professional with 9 years of experience currently available for freelance projects.

I am passionate about market research and everything about the web.

Michael Marx’s Specialties:

Market research, competitive intelligence, blogging, Wordpress, social media, survey creation, data analysis, writing. Six Sigma Black Belt trained.

Michael Marx’s Experience

Market Research

Self Employed

(Market Research industry)

December 2009 — Present (1 month)

Available to assist your organization's market research needs.
Research Manager

iSixSigma

(Privately Held; Publishing industry)

May 2005 — December 2009 (4 years 8 months)

Managed all research activities for iSixSigma.com and iSixSigma Magazine.

* Develop, administer, and analyze Six Sigma surveys for inclusion in iSixSigma Magazine

* Perform quantitative analysis on survey data and write benchmarking research articles for iSixSigma Magazine (25 feature research articles to date)

* Maintain the iSixSigma Blogosphere as content manager and editor

* Publish weekly newsletter to blogosphere subscribers

* Manage iSixSigma twitter account

* Perform market research on the Six Sigma industry

* Publish and sell market research reports for Six Sigma industry professionals

* Annual Six Sigma Salary Survey data analysis and write up 2006-2010

* Partner with third party software provider to deliver the 2008 Salary webcast

* Write and publish press releases via Marketwire

* iSixSigma Live! conference planning, speaker invitations and content creation

* Review and assess products for inclusion in the iSixSigma Marketplace

* Lead iSixSigma’s Best Places to Work List
Founder

SixSigmaCompanies.com

(Publishing industry)

January 2005 — December 2009 (5 years )

Founded the professional blog SixSigmaCompanies.com - dedicated to providing information on the Six Sigma deployments at Fortune 500 and Global 500 companies.

Sold the blog to iSixSigma, LLC in May, 2005 and joined iSixSigma as Research Manager overseeing the newly formed iSixSigma Blogosphere.
Brand Blogger

TheBarqsMan.com

(Publishing industry)

November 2004 — March 2007 (2 years 5 months)

I started Barq's - The Blog with BITE, to learn what the blogging craze was all about. Little did I know I was on the cusp of the brand blogging phenomenon that would land my Barq's story along with several other brand bloggers, in the New York Times!

Since then, mentions of the blog have been published in the Arizona Republic and OMMA Magazine.

To my further surprise, TheBarqsMan.com has been showcased in several books including two marketing textbooks:

* Citizen Marketers: When People Are the Message, Ben McConnell, Jackie Huba, 2006

* Blog Rules: a business guide to managing policy, public relations, and legal issues, Nancy Flynn, 2006

* Consumer Tribes, Bernard Cova, Robert Kozinets, Avi Shankar, 2007

* Essentials of Marketing, Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel, 2008

* Handbook of qualitative research methods in marketing, Russell W. Belk, 2006

Wow. I don't blog about Barq's root beer anymore, but I surely still drink it.
Research Manager

Six Sigma Academy

(Privately Held; Management Consulting industry)

June 2001 — May 2005 (4 years )

Managed market research and competitive intelligence activities for marketing and sales.

* Monitor competitive landscape and market trends in the Six Sigma industry

* Build detailed client research profiles for executive-level sales presentations

* Develop and execute marketing initiatives aimed at broadening customer base and increasing revenues

* Build and maintain client relationships to assist in providing Six Sigma deployment support

* Corporate Administrator for Salesforce.com maintenance

* Manage Google AdWords campaign

* Active member of cross-functional team to develop and improve internal processes

* Manage collection and creation of industry and function specific Six Sigma case studies
Six Sigma Black Belt

Six Sigma Academy

(Management Consulting industry)

September 2002 — March 2003 (7 months)

Six Sigma Project: Internet Response Cycle Time Reduction

Utilized Six Sigma DMAIC methodology to decrease response cycle time for inquiries originating from the web. Employed Process Maps, Cause & Effect tools, SIPOC and FMEA charts to identify the root causes of untimely responses.

Benefits achieved: Response time reduced to 14 hours and defects reduced by 76%.

* Completed 4-week Six Sigma Black Belt training, September - December 2002

* Completed intensive TRIZ training (Theory of Inventive Problem Solving) and team project

* Mentor Green Belts
Baker

Deer Valley Resort

(Privately Held; 1001-5000 employees; Leisure, Travel & Tourism industry)

November 1997 — April 2000 (2 years 6 months)

Worked with famed Executive Pastry Chef, Letty Halloran Flatt, at the Snow Park and Silver Lake bakeries. I baked fresh bread and desserts for the Mariposa Restaurant at the Silver Lake Lodge and the Seafood Buffet at the Snow Park Lodge.

Favorite recipes include, chocolate French silk pie, carrot cake, and milk chocolate cheesecake. mmmmmm....cheesecake.

Michael Marx’s Education

Thunderbird, School of Global Management

MBA , International Management , 2000 — 2001

Activities and Societies:

President and Founder of the Mountain Bikers' Club, Honor Council Member
Brigham Young University

BA , International Relations , 1997

German Language Internship: Ostrowski Bakery, Berlin, 1996

Additional Information

Michael Marx’s Websites:

My Blog

Michael Marx’s Interests:

The great outdoors...mountain biking, slot canyoneering, backpacking, trail mapping. I love outside adventure. Inside I enjoy blogging, playing guitar, listening to music, and baking.