LinkedInMichael Malmrose

Michael Malmrose

Digital Marketing Executive

Location
Bountiful, Utah
Industry
Marketing and Advertising
Current
  1. Wise Company
Previous
  1. Innovations Group,
  2. Catabox,
  3. FranklinCovey
Education
  1. University of Utah - David Eccles School of Business
Recommendations5 people have recommended Michael
Websites
500+connections

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500+connections
Wise Company

Wise Company

Director of Digital Marketing

– Present

View full profile

Background

Summary

Digital marketing executive with a proven record of generating a return on marketing investment through effective team leadership, responsible management of money and resources, strategic planning, and on-target analysis.

Experience

Director of Digital Marketing

Wise Company
– Present (3 months)Greater Salt Lake City Area

Wise Company, Inc. is a leading provider of freeze-dried meals for emergency preparedness, outdoor markets, and convenient every day use. Wise Company has sales throughout the United States and internationally and is a fast growing business in an expanding industry. Wise manages a large network of resellers and markets and sells product direct to consumer through a robust e-commerce presence and internal sales force.

As the digital marketing director, I assist with the company's lead generation, conversion, and nurturing efforts through methods such as email marketing, marketing automation, search engine marketing, social media, e-commerce, and affiliate sales.

www.wisefoodstorage.com

Vice President of Marketing

Innovations Group
(3 years 10 months)North Salt Lake, Utah

Developed and directed the strategic marketing plan of this multi-million dollar healthcare organization consisting of 3 subsidiaries specializing in compounded medications, nutritional supplements, and CME accredited education. Led a team of 6 driving all online and offline marketing strategies, branding, communications, and in-house agency work. Business intelligence expert and marketing related IT system owner.

Attained a return on marketing investment of 3 to 1 over the last 19 months I was with the organization by responsible management of resources and uncovering data that provided insight into the effectiveness of campaigns as well as lead quality by channel.

Able to accurately attribute close to 60% of organization's annual revenue to clients influenced by marketing efforts.

Achieved a 12 to 1 return on search engine marketing investment (SEO & PPC) and a 6 to 1 return on trade-show exhibit spend in year one of customer revenue lifetime.

Increased leads for pharmacy business 130% in 12 months through marketing efforts via the education division.

Grew education event registrations an average of 14% year-over-year for 5 consecutive years.

Consistently grew email open and click-through rates well above industry standards.

Digital Marketing Consultant

Catabox
(7 years 9 months)

Specialize in the creation, implementation, and tracking of digital tools and campaigns to help organizations capture, retain and nurture customers and leads.

Digital Marketing Manager

Innovations Group
(2 years)North Salt Lake, UT

Implemented lead generation and nurturing initiatives via SEO, conversion optimization, marketing automation, monthly newsletters, semiweekly blog posting, and social media. Met needs of the business such as package design, marketing collateral management, trade-show marketing, brand management, and developing tools for the sales team.

Pharmacy Technician - Customer Service Manager

MedQuest Pharmacy
(4 years)North Salt Lake, UT

Managed a team of pharmacy technicians responsible for providing a high level of customer service, quality, and accuracy by taking inbound calls from customers. As a technician, I was also responsible for establishing all prescriptions, assisting pharmacists in interpreting prescription medication, quantity and instructions according to the provider’s written instruction, and routing the established orders as dictated by departmental policies and procedures. Maintained performance metrics including Average Handle Time, Quality, Scheduled Adherence, and Queue stats while using efficient and appropriate work practices.

Sales Associate

FranklinCovey
(4 years)

Worked part-time on and off at various Utah locations for about 5 years. I was part of various teams that set weekly and monthly sales goals and had fun achieving them. Became very familiar with and passionate about FranklinCovey's physical products as well as their organizational training for individuals and companies.

Internet Sales Manager/Developer

National Auto Plaza
(1 year)

This was the first job I had related to web design and online advertising. I grabbed the domain name napsales.com, figured out how to host it, and then started developing the site using Microsoft Front Page, Access and some Photoshop. I would go to each of the three lots throughout the week, take pictures, get them in the database and get them online so visitors could search the inventory and then submit a credit app if they were interested. I linked up with AutoTrader at the time and leads were coming in like crazy. This is also when I first found out about Google Advertising and so setup an account and started sending traffic to the site for $0.05 per click or less! This is where the seed of online business potential was planted for me.

Courses

University of Utah

  • Principles of Microeconomics
  • Principles of Public Speaking
  • General Chemistry I
  • Calculus I
  • Professional Writing
  • Creating Web Content
  • Intro to Unix
  • Calculus II
  • Human Physiology
  • General Chemistry II
  • Organic Chemistry I
  • Organic Chemistry II
  • Medical Microbiology
  • Money & Banking
  • Prob & Stat Inference
  • Intermediate Microeconomics
  • Intermediate Macroeconomics
  • Labor Economics
  • Principles of Econometrics
  • Marxian Economics
  • Health Economics
  • International Monetary Relations

University of Utah - David Eccles School of Business

  • Team Effectiveness (MGT 6151)
  • Ethics and Foundations of Business Thought (FINAN 6152)
  • Communications & Interpersonal Effectiveness (MGT 6155)
  • Business Statistics (OIS 6140)
  • Corporate Finance (FINAN 6121)
  • Marketing Management (MKTG 6190)
  • Competitive Advantage through HR (MGT 6154)
  • Applied Economics (FINAN 6120)
  • Operations Management (OIS 6160)
  • Strategy (MGT 6170)
  • Advanced Marketing Strategies (MKTG 6191)
  • Managing the Global Economy (MGT 6171)
  • Cost/Managerial Accounting (ACCTG 6101)
  • Negotiations & Conflict Management (MGT 6153)
  • Advanced Leadership (MGT 6156)
  • International Finance (ACCTG 6123)
  • Leading Innovation (MGT 6175)
  • International Field Studies (ACCTG 6131)
  • Financial Accounting (ACCTG 6100)
  • Leadership & Management (MGT 6150)

Skills

  • Online Advertising
  • Marketing
  • Email Marketing
  • Online Marketing
  • PPC
  • E-commerce
  • Business Development
  • Web Development
  • Lead Generation
  • Management
  • Graphic Design
  • Project Management
  • Web Design
  • Marketing Strategy
  • Sales
  • Customer Service
  • Strategic Planning
  • Marketing Research
  • SEO
  • Social Media Marketing
  • Entrepreneurship
  • Analytics
  • SEM
  • Digital Marketing
  • HTML
  • Project Planning
  • Copywriting
  • Brand Management
  • Salesforce.com
  • Landing Page...
  • Marketing Automation
  • Google Adwords
  • Team Leadership
  • Team Building
  • Planning
  • Google Analytics
  • Leadership
  • New Media Marketing
  • Virtual Collaboration
  • Adaptive Leadership
  • Trust
  • Communication
  • Process Improvement
  • Strategic Communications
  • Customer Experience
  • Public Relations
  • Business Intelligence
  • Social Media
  • Business Strategy
  • Customer Acquisition
  • See 35+  See less

Languages

  1. English

    Native or bilingual proficiency
  2. Japanese

    Limited working proficiency

Certifications

Executive Certificate of Global Business Management

Salt Lake Community College

Education

University of Utah - David Eccles School of Business

Master of Business Administration (M.B.A.)

University of Utah

Bachelor, Economics

Salt Lake Community College

Associate, General

Honors & Awards

Hermes Creative Awards Platinum and Gold Winner, 2012
Marcom Awards Platinum and Gold Winner, 2012
Hermes Creative Awards Platinum Winner, 2013 - Publications/Brochure
Hermes Creative Awards Gold Winner, 2013 - Display Advertising & Advertising Flyer
Marcom Awards Platinum Winner, 2013 - Brochure/Consumer Awareness
Marcom Awards Gold Winner, 2013 - Design (Print)/Poster & Marketing Materials Jacket
AVA Digital Awards Gold Winner, 2014 - Company Video

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