Michael Malmrose

Michael Malmrose

Digital Marketing Executive

Location
Bountiful, Utah (Greater Salt Lake City Area)
Industry
Marketing and Advertising

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Michael Malmrose's Overview

Current
Past
  • Vice President of Marketing at Innovations Group
  • Digital Marketing Consultant at Catabox
  • Digital Marketing Manager at Innovations Group
  • Pharmacy Technician - Customer Service Manager at MedQuest Pharmacy
  • Sales Associate at FranklinCovey
  • Internet Sales Manager/Developer at National Auto Plaza
Education
Connections

500+ connections

Websites

Michael Malmrose's Summary

Digital marketing executive with a proven record of generating a return on marketing investment through effective team leadership, responsible management of money and resources, strategic planning, and on-target analysis.

Michael Malmrose's Experience

Director of Digital Marketing

Wise Company

Privately Held; 51-200 employees; Food Production industry

September 2014Present (2 months) Greater Salt Lake City Area

Wise Company, Inc. is a leading provider of freeze-dried meals for emergency preparedness, outdoor markets, and convenient every day use. Wise Company has sales throughout the United States and internationally and is a fast growing business in an expanding industry. Wise manages a large network of resellers and markets and sells product direct to consumer through a robust e-commerce presence and internal sales force.

As the digital marketing director, I assist with the company's lead generation, conversion, and nurturing efforts through methods such as email marketing, marketing automation, search engine marketing, social media, e-commerce, and affiliate sales.

www.wisefoodstorage.com

Vice President of Marketing

Innovations Group

Privately Held; 51-200 employees; Health, Wellness and Fitness industry

November 2010August 2014 (3 years 10 months) North Salt Lake, Utah

Developed and directed the strategic marketing plan of this multi-million dollar healthcare organization consisting of 3 subsidiaries specializing in compounded medications, nutritional supplements, and CME accredited education. Led a team of 6 driving all online and offline marketing strategies, branding, communications, and in-house agency work. Business intelligence expert and marketing related IT system owner.

Attained a return on marketing investment of 3 to 1 over the last 19 months I was with the organization by responsible management of resources and uncovering data that provided insight into the effectiveness of campaigns as well as lead quality by channel.

Able to accurately attribute close to 60% of organization's annual revenue to clients influenced by marketing efforts.

Achieved a 12 to 1 return on search engine marketing investment (SEO & PPC) and a 6 to 1 return on trade-show exhibit spend in year one of customer revenue lifetime.

Increased leads for pharmacy business 130% in 12 months through marketing efforts via the education division.

Grew education event registrations an average of 14% year-over-year for 5 consecutive years.

Consistently grew email open and click-through rates well above industry standards.

Digital Marketing Consultant

Catabox

November 2006July 2014 (7 years 9 months)

Specialize in the creation, implementation, and tracking of digital tools and campaigns to help organizations capture, retain and nurture customers and leads.

Digital Marketing Manager

Innovations Group

20082010 (2 years) North Salt Lake, UT

Implemented lead generation and nurturing initiatives via SEO, conversion optimization, marketing automation, monthly newsletters, semiweekly blog posting, and social media. Met needs of the business such as package design, marketing collateral management, trade-show marketing, brand management, and developing tools for the sales team.

Pharmacy Technician - Customer Service Manager

MedQuest Pharmacy

Privately Held; 51-200 employees; Health, Wellness and Fitness industry

20042008 (4 years) North Salt Lake, UT

Managed a team of pharmacy technicians responsible for providing a high level of customer service, quality, and accuracy by taking inbound calls from customers. As a technician, I was also responsible for establishing all prescriptions, assisting pharmacists in interpreting prescription medication, quantity and instructions according to the provider’s written instruction, and routing the established orders as dictated by departmental policies and procedures. Maintained performance metrics including Average Handle Time, Quality, Scheduled Adherence, and Queue stats while using efficient and appropriate work practices.

Sales Associate

FranklinCovey

Public Company; 501-1000 employees; FC; Professional Training & Coaching industry

20002004 (4 years)

Worked part-time on and off at various Utah locations for about 5 years. I was part of various teams that set weekly and monthly sales goals and had fun achieving them. Became very familiar with and passionate about FranklinCovey's physical products as well as their organizational training for individuals and companies.

Internet Sales Manager/Developer

National Auto Plaza

20022003 (1 year)

This was the first job I had related to web design and online advertising. I grabbed the domain name napsales.com, figured out how to host it, and then started developing the site using Microsoft Front Page, Access and some Photoshop. I would go to each of the three lots throughout the week, take pictures, get them in the database and get them online so visitors could search the inventory and then submit a credit app if they were interested. I linked up with AutoTrader at the time and leads were coming in like crazy. This is also when I first found out about Google Advertising and so setup an account and started sending traffic to the site for $0.05 per click or less! This is where the seed of online business potential was planted for me.

Michael Malmrose's Courses

  • Master of Business Administration (M.B.A.)

    University of Utah - David Eccles School of Business

    • Team Effectiveness (MGT 6151)
    • Ethics and Foundations of Business Thought (FINAN 6152)
    • Communications & Interpersonal Effectiveness (MGT 6155)
    • Business Statistics (OIS 6140)
    • Corporate Finance (FINAN 6121)
    • Marketing Management (MKTG 6190)
    • Competitive Advantage through HR (MGT 6154)
    • Applied Economics (FINAN 6120)
    • Operations Management (OIS 6160)
    • Strategy (MGT 6170)
    • Advanced Marketing Strategies (MKTG 6191)
    • Managing the Global Economy (MGT 6171)
    • Cost/Managerial Accounting (ACCTG 6101)
    • Negotiations & Conflict Management (MGT 6153)
    • Advanced Leadership (MGT 6156)
    • International Finance (ACCTG 6123)
    • Leading Innovation (MGT 6175)
    • International Field Studies (ACCTG 6131)
    • Financial Accounting (ACCTG 6100)
    • Leadership & Management (MGT 6150)
  • Bachelor, Economics

    University of Utah

    • Principles of Microeconomics
    • Principles of Public Speaking
    • General Chemistry I
    • Calculus I
    • Professional Writing
    • Creating Web Content
    • Intro to Unix
    • Calculus II
    • Human Physiology
    • General Chemistry II
    • Organic Chemistry I
    • Organic Chemistry II
    • Medical Microbiology
    • Money & Banking
    • Prob & Stat Inference
    • Intermediate Microeconomics
    • Intermediate Macroeconomics
    • Labor Economics
    • Principles of Econometrics
    • Marxian Economics
    • Health Economics
    • International Monetary Relations

Michael Malmrose's Skills & Expertise

  1. Online Advertising
  2. Marketing
  3. Email Marketing
  4. Online Marketing
  5. PPC
  6. E-commerce
  7. Business Development
  8. Web Development
  9. Lead Generation
  10. Management
  11. Graphic Design
  12. Project Management
  13. Web Design
  14. Marketing Strategy
  15. Sales
  16. Customer Service
  17. Strategic Planning
  18. Marketing Research
  19. SEO
  20. Social Media Marketing
  21. Entrepreneurship
  22. Analytics
  23. SEM
  24. Digital Marketing
  25. HTML
  26. Project Planning
  27. Copywriting
  28. Brand Management
  29. Salesforce.com
  30. Landing Page Optimization
  31. Marketing Automation
  32. Google Adwords
  33. Team Leadership
  34. Team Building
  35. Planning
  36. Google Analytics
  37. Leadership
  38. New Media Marketing
  39. Virtual Collaboration
  40. Adaptive Leadership
  41. Trust
  42. Communication
  43. Process Improvement
  44. Strategic Communications
  45. Customer Experience
  46. Public Relations
  47. Business Intelligence
  48. Social Media
  49. Business Strategy
  50. Customer Acquisition

View All (50) Skills View Fewer Skills

Michael Malmrose's Languages

  • English

    (Native or bilingual proficiency)
  • Japanese

    (Limited working proficiency)

Michael Malmrose's Certifications

  • Executive Certificate of Global Business Management

    • Salt Lake Community College

Michael Malmrose's Education

University of Utah - David Eccles School of Business

Master of Business Administration (M.B.A.)

20122014

University of Utah

Bachelor, Economics

20012007

Salt Lake Community College

Associate, General

19982001

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