
Group Director, Online Sales & Marketing at Penton Media
Cleveland/Akron, Ohio Area

Group Director, Online Sales & Marketing at Penton Media
Cleveland/Akron, Ohio Area
General manager of online media with significant B-to-B publishing experience, plus a background in B-to-C e-commerce.
Webcast/webinar business development and strategy
Web advertising sales
Online advertising campaign development, management and optimization
E-mail marketing strategy
Direct e-mail copywriting
Website traffic building
eMedia P&L management
(Privately Held; PTON; Publishing industry)
February 2009 — Present (10 months)
Leader of the online initiatives for Penton Media's Manufacturing & Supply Chain Group, which includes the brands:
IndustryWeek, New Equipment Digest, EHS Today, Material Handling Management, Logistics Today, American Machinist, Welding Design & Fabrication, Foundry Management & Technology, Forging, and Used Equipment Network.
CMBA , April 2003
Was one of the first 162 MBAs worldwide to earn the Certified MBA designation. http://www.certifiedmba.com.
MBA , Business Administration , 2000 — 2001
BA , Business (Marketing) , 1996 — 2000