
Social Media Strategy at Consolidated PR
London, United Kingdom

Social Media Strategy at Consolidated PR
London, United Kingdom
Michael Litman is the Social Media Strategist for Consolidated PR working in their Digital practice. He is passionate about educating the company and it’s clients on best practices on the social web and engagement with online media.
Recent campaigns include working with MTV Staying Alive and Spotify, blogger relations for HSBC, amplifying film launches digitally for Disney, online reputation management for KLM, a graduate employment campaign for the Department of Business Innovation and Skills (BIS), and a youth-focussed health programme for the Scottish Government.
Previous experience includes award-winning campaigns for clients including Smirnoff, Marmite, Bulleit Bourbon, Westfield London, ShoZu and Big Yellow Storage.
Active on the London PR / social media scene attending events and networking which has immense value in developing professional connections, existing friendships and knowledge growth.
• Article on how to use Twitter to find your next job featured on Mashable, Problogger, Cnet (http://bit.ly/cnetlinkedin), the Telegraph (http://bit.ly/telegraphuk) and Mr Tweet (http://bit.ly/mrtweet)
• (Oct 2009) Only Dead Fish - Post of the month (http://bit.ly/18Bv5G)
• (Sept 2009) BBC Tech - Provided comment for feature on Snow Leopard. (http://bit.ly/10bzRy)
• (June 2009) FT.com Feature - 'Young job hunters seek work through Twitter' (http://bit.ly/4Afgs) subsequently republished in the Telegraph
• (April 2009) Mashable post - 'Social Media and Car Insurance: A Match Made in Heaven?' (http://bit.ly/meerkat)
• (April 2009) Featured in the April 16th Issue and November 21st (2008) issues of PR Week under ‘Best of The Tech Blogs’
• (March 2009) Featured in the Top 42 Content Marketing Blogs by Junta42 (http://bit.ly/top42blogs)
• (Feb 2009) Featured in the Top 10 list of UK PR people on Twitter (http://bit.ly/top10PRtwitter)
• Creator of UK Media Tweeple (Wiki)
• http://ukmediatweeple.pbwiki.com/FrontPage
digital / new media, writing, social tools, online PR, mobile, social networks, emerging tech, brand conversations.
(Privately Held; Public Relations and Communications industry)
January 2009 — Present (11 months)
Recently awarded the accolade of 49th in the Best Small Companies 2009 by the Sunday Times. The 8th year in a row within the Top 100. (http://bit.ly/3NlZKl)
Consolidated is a full service, independent PR agency. We’re known for our clever consumer and creative corporate communications campaigns and for a culture that is key to our success. We have offices in London, Edinburgh and Glasgow and are the only agency in the UK on both COI and Scottish Government rosters.
The drive for results is embedded in our DNA – it’s at the heart of the agency and everything we do. Our specialist practices add value and together help us to deliver bespoke campaigns for an eclectic mix of public sector, FTSE 250, global and local clients.
(Public Relations and Communications industry)
October 2008 — Present (1 year 2 months)
(Privately Held; Online Media industry)
October 2008 — December 2008 (3 months)
Freelance.
Clients included Smirnoff, Marmite, Shozu, Galler Chocolate, Bulleit Bourbon and Big Yellow Storage.
(Online Media industry)
October 2008 — October 2008 (1 month)
Freelance.
• Short term project working on behalf of Westfield London to build awareness for the launch of their 'super mall' on 30th October.
• Strategic placement of Westfield promotional content on pivotal UK fashion & food orientated blogs, successfully engaging with key influencers on a personal level and building relationships.
• Management of promotional content on a variety of social networking and video sharing sites in order to encourage the content to go viral.
• Westfield London will be home to 40 of the most desirable fashion labels in the world. High profile names such as Prada, De Beers, Gucci and including Louis Vuitton for the first time in a shopping centre in the UK.
(Public Company; 10,001 or more employees; Retail industry)
June 2008 — September 2008 (4 months)
(Public Company; 10,001 or more employees; HPQ; Information Technology and Services industry)
July 2006 — July 2007 (1 year 1 month)
(Public Company; 10,001 or more employees; HPQ; Information Technology and Services industry)
March 2007 — May 2007 (3 months)
• Invited by EMEA Social Media to blog for HP in an internal blog in the run up to Cannes Film Festival.
• Given responsibility with a group of other bloggers to think of film related questions to put to all the HP employees involved.
• Hugely enjoyable experience combining work at HP and a personal interest, blogging.
(Online Media industry)
July 2004 — July 2006 (2 years 1 month)
http://www.mikelitman.co.uk
(Computer Games industry)
July 2002 — September 2004 (2 years 3 months)
• Started business when I was 16 and continued successfully for 2 years, generating a positive profit figure before embarking on a University education at 18.
• Internet company importing and selling video games, consoles and accessories from the US and Japan to the public online which were unavailable in this country but had a huge following.
• High levels of entrepreneurial drive, sales, negotiation and time planning required.
• Involved with all aspects of the company including customer service, product management, purchasing, & marketing.
2:1 , Marketing w/ Professional Experience , 2004 — 2008
Writing, Photography, Online Media, Social Networks, Mobile & Web 2.0 Technologies, the Video Games Industry, Books, Art, Travel, Languages, Psychology, Innovation, Podcasts, Stocks, IT, Apple, Personal Development.
Recognised as an upcoming entrepreneurial talent upon opening for business with Kingcube at 16.
Faculty Representative of the Year 2005, Hull University Business School.
E-Award at Hewlett Packard for consistently high output