Michael Leander Nielsen

Current

Chairman at FIMAC - Fedma's Interactive Marketing Council
CxO at Fokus Integrated - International Direct & Interactive Marketing Consultants
Marketing speaker & consultant at Fokus Integrated

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Recommended

39 people have recommended Michael

Connections

500+ connections

Industry

Marketing and Advertising

Michael Leander Nielsen’s Summary

A sales and marketing executive, I am specialized in the disciplines of event driven marketing, marketing automation, customer lifecycle marketing management, CRM, Lead Relationship Management(LRM), internet marketing, acquisition and retention strategies, life cycle marketing, churn prevention and win-back marketing programs. In short specifically any marketing or sales related objective involving communication AND technology with an objective to maximize Return on Marketing Investment (ROMI).

A frequent public speaker on these topics, I stay abreast the newest developments through interaction with likeminded professionals and users.

Michael Leander Nielsen’s Specialties:

Lead Relationship Management - Permission Marketing - Marketing Automation - Integrated Marketing - Internationalization - International Roll Out - Multi Channel Marketing - CRM - Customer Experience Management - Customer Lifecycle Marketing Management - Marketing Acquisition Strategies - Internet Marketing Strategies and Partner Relationship Management

Michael Leander Nielsen’s Experience

Chairman

FIMAC - Fedma's Interactive Marketing Council

(Non-Profit; Marketing and Advertising industry)

November 2008 — Present (1 year 1 month)

FIMAC - FEDMA's Interactive Marketing CoucThe interactive marketing council - is - amongst other projects - responsible for the FEDMA European Direct Marketer of the Year Award, The FEDMA Pan European Email Marketing Benchmark
CxO

Fokus Integrated - International Direct & Interactive Marketing Consultants

(Privately Held; Marketing and Advertising industry)

February 2006 — Present (3 years 10 months)

Fokus Integrated is an international marketing consultancy specializing in customer lifecycle marketing management, interactive & direct marketing strategies, permission based email marketing, CRM, LRM and acquisition strategies.
Marketing speaker & consultant

Fokus Integrated

(Privately Held; Marketing and Advertising industry)

February 2006 — Present (3 years 10 months)

My goal is to educate, inspire, teach and train people in the areas of;
- direct and interactive marketing in general
- email marketing, email dialogue
- achieving sales and marketing objectives
- launch new products/companies into new markets

Additional Information

Michael Leander Nielsen’s Interests:

internet marketing, customer lifecycle marketing management, marketing automation, crm, lrm, multichannel marketing, international marketing, direct marketing, e-commerce, search engine marketing, seo, sem, customer experience management, expectation management, writing, growth strategies, new business concepts, internationalization, marketing metrics, blogging, blogs, b2c marketing, b2b marketing, international marketing, social networking, social media, marketing management, the moment of truth, connection marketing, engagement marketing