Michael Leander Nielsen

Current

CEO, Partner at Fokus Integrated - International Direct & Interactive Marketing Consultants

Recommended

16 people have recommended Michael

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Michael Leander Nielsen’s Summary

A sales and marketing executive, I am specialized in the disciplines of event driven marketing, marketing automation, customer lifecycle marketing management, CRM, Lead Relationship Management(LRM), internet marketing, acquisition and retention strategies, life cycle marketing, churn prevention and win-back marketing programs. In short specifically any marketing or sales related objective involving communication AND technology with an objective to maximize Return on Marketing Investment (ROMI).

A frequent public speaker on these topics, I stay abreast the newest developments through interaction with likeminded professionals and users.

Michael Leander Nielsen’s Specialties:

Lead Relationship Management - Permission Marketing - Marketing Automation - Integrated Marketing - Internationalization - International Roll Out - Multi Channel Marketing - CRM - Customer Experience Management - Customer Lifecycle Marketing Management - Marketing Acquisition Strategies - Internet Marketing Strategies and Partner Relationship Management

Michael Leander Nielsen’s Experience

CEO, Partner

Fokus Integrated - International Direct & Interactive Marketing Consultants

(Privately Held; 1-10 employees; Marketing and Advertising industry)

February 2006 — Present (3 years 6 months)

Fokus Integrated is a marketing consultancy specializing in customer lifecycle marketing management, interactive & direct marketing strategies, permission marketing, CRM, LRM and acquisition strategies, as well as acting as an umbrella company for a number of initiatives in the marketing education sector.

Additional Information

Michael Leander Nielsen’s Websites:

Michael Leander Nielsen’s Interests:

internet marketing, customer lifecycle marketing management, marketing automation, crm, lrm, multichannel marketing, international marketing, direct marketing, e-commerce, search engine marketing, seo, sem, customer experience management, expectation management, writing, growth strategies, new business concepts, internationalization, marketing metrics, blogging, blogs, b2c marketing, b2b marketing, international marketing, social networking, social media, marketing management, the moment of truth, connection marketing, engagement marketing