Michael Brown

Michael Brown

VP, Digital Engagement Strategy at Digitaria, a JWT Company

Location
Greater San Diego Area
Industry
Internet

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Michael Brown's Overview

Current
Past
  • Senior Project Manager at Console Interactive
  • Creative Director at NobleSavage, Inc.
Education
Connections

500+ connections

Websites

Michael Brown's Summary

Highly accomplished, results oriented leader with deep experience in nearly every aspect of digital media development, design and marketing. A critical thinker and gifted problem solver, offering a rare blend of technical and creative expertise and proven success in increasing website traffic, increasing online revenue and developing long-term digital strategies.

Specialties: Digital Experience Strategy, Website Redesign Strategy, Client Services/Account Management, Digital Product Development, Web Site Planning and Management, User Experience (UX), Business Development, Lead Generation, Mobile App Development, Project Management.

Michael Brown's Experience

VP, Digital Strategy

Digitaria, a JWT Company

Public Company; 201-500 employees; Marketing and Advertising industry

January 2013Present (1 year 9 months) Greater San Diego Area

Leading the charge to provide clients actionable digital solutions for improving user engagement and lead generation/sales across key digital properties. Responsible for connecting the dots between business, brand, and marketing goals and the channels, tactics and technologies that will achieve measurable client results. Recent clients include United Healthcare, McKesson, Qualcomm, Epson, Nevada Commission on Tourism, Los Angeles Tourism and Convention Board and The Walt Disney Company.

VP, Media & Entertainment (Client Services & Strategy)

Digitaria, a JWT Company

Public Company; 201-500 employees; Marketing and Advertising industry

October 2007January 2013 (5 years 4 months) Greater San Diego Area

Manage the digital strategy and account relationships for Digitaria's entertainment and media clients, including such top brands as Disney, Comcast, NBC, CBS, FOX, Bravo, USA Network, Lifetime and KCRW. Lead business development and scope definition on all entertainment and media pitches/proposals. Develop, review and approve contractual agreements. Interview and hire retained resources to fulfill client contracts. Market Digitaria as a thought leader in digital media by attending and speaking at entertainment and digital media events and writing articles for digital media publications.

Director of Production (Product), Digital Media

NBC Universal - Bravo

Public Company; 10,001+ employees; Entertainment industry

March 2005October 2007 (2 years 8 months) Burbank, CA

Worked on a daily basis with senior executives, celebrity talent, and department heads from every facet of the entertainment and digital media industry to develop and launch high end, cutting edge, digital media experiences for the visitors of Bravotv.com and our sister sites. Primary stakeholder in the technology, performance, and quality of all Bravo digital properties. Charged with agency outsourcing and management. Led concepting and technical strategy on nearly all ad sales sponsorship and partnership initiatives. Directly managed a team of web developers and video producer/editors: motivating the team to produce exceptional work under tight deadlines, setting agendas and priorities, performing regular performance reviews, and mentoring them toward career advancement. Worked with senior management on budget and traffic forcasting, new venture planning and long-term business planning.

Senior Producer, Digital Media

NBC Universal - Bravo

Public Company; 10,001+ employees; Entertainment industry

February 2003March 2005 (2 years 2 months)

Managed back-end production, design and maintenance of network websites in support of Bravo original series and specials. Worked with internal departments and third party vendors in implementing new technologies and applications. Created site maps, user experience diagrams (wireframes) and project plans and worked with show producers and talent to acquire exclusive content. Managed site analytics and used this research to guide editorial and technical decisions.

Senior Project Manager

Console Interactive

September 2001February 2003 (1 year 6 months) San Diego, CA

Managed projects and accounts for all NBC sites built, managed, and hosted by Console, including, NBC.com, NBC Media Village (NBCMV.com), NBCEnterprises.com (NBC International & NBC Domestic Syndication) and NBC AffiliatePromo.com. Worked directly with NBC department heads to define, develop, and implement, Web applications for both public and in-house projects. Developed project specifications, price quotes, timelines and assigned programming and creative teams tasks necessary to complete succesful projects.

Creative Director

NobleSavage, Inc.

Privately Held; 11-50 employees; Management Consulting industry

June 2000August 2001 (1 year 3 months)

Responsible for directing look and feel for all Web graphics that were produced by NobleSavage Inc.

Michael Brown's Projects

  • www.discoverLosAngeles.com

    • September 2006 to Present

    The official website of the Los Angeles Tourism & Convention Board.

Michael Brown's Organizations

  • Startup Leadership Program (San Diego)

    2013 Fellow
    • September 2012 to Present

Michael Brown's Publications

Michael Brown's Skills & Expertise

  1. Digital Media
  2. Digital Strategy
  3. Digital Product Development
  4. Digital Marketing
  5. New Business Development
  6. Web Production
  7. Mobile Applications
  8. Account Management
  9. Product Management
  10. Contract Negotiation
  11. Team Management
  12. CMS
  13. Creative Direction
  14. Mobile Marketing
  15. Web Analytics
  16. Strategy
  17. Mobile Devices
  18. SaaS
  19. Start-ups
  20. Analytics
  21. User Experience
  22. Business Development
  23. New Media
  24. Blogging
  25. Web Design
  26. Content Strategy
  27. Marketing
  28. Online Advertising
  29. Interactive Advertising

View All (29) Skills View Fewer Skills

Michael Brown's Education

San Diego State University-California State University

Bachelor of Arts, Communication with an Emphasis in Advertising

Michael Brown's Additional Information

Websites:
Groups and Associations:

Television Academy of Arts and Sciences (2004 - present)

Honors and Awards:

● Speaker at Sundance Film Festival - Jan 2010, Cinema from Chile Workshop - Aug 2010, and Digital Hollywood - Apr 2011.

● Bravotv.com earned 2006 and 2007 Emmy nominations for Outstanding Achievement in Interactive Television.

● Received 3 "Ovation" awards in 2006 from management. Recognized for "Initiative," "Imagination" and "Above and Beyond Effort."

● One of only 25 NBCU employees chosen by senior management to participate in human resources pilot program titled Creative Talent Showcase. Program culminated in presentation to top NBCU executives, including Jeff Zucker, Jeff Gaspin, Lauren Zalaznick and more.

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  • career opportunities
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