Michael Wilson

Current

Owner at ContentMatters (Self-employed)

Past

Product Marketing at Vignette
VP Products and Marketing at HostBridge Technology
Director of Product Marketing at HostBridge Technology

Content Manager at Tonic Software
Corporate Web Site Manager at Esker (formerly Teubner and Associates, Inc.)

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Education

Oklahoma State University
The University of Texas at Austin

Recommended

6 people have recommended Michael

Connections

141 connections

Industry

Computer Software

Websites

My company: HostBridge

Michael Wilson’s Summary

Over the past 15 years, I have been a part of startups, established private companies, and public companies. In every position, the most rewarding experiences have been those related to the people I work with. My experiences broadened and deepened my marketing skills and always reinforced the idea that people and teams make an organization successful. My job has been to help people find the value in solutions to complex problems. My roles with Tonic Software and HostBridge Technology allowed me to help launch the companies and develop the initial positioning and branding for the products. At Vignette, I defined the go-to-market strategy and messaging for Transactional Content Management solutions.

Michael Wilson’s Specialties:

Marketing enterprise software, starting and growing a business, messaging and positioning for new and established products, creating new markets for innovative technology, industry/vertical marketing.

Michael Wilson’s Experience

Owner
ContentMatters (Self-employed)

(Self-Employed; Computer Software industry)

January 2009 — Present (11 months)

Product and solutions marketing services.
• Positioning, messaging, and product planning for startups and established software companies.
• Developing SEO, SEM, and social media strategies to reach target audiences.
• Designing and running marketing programs to deliver leads and shorten sales cycles.
Product Marketing

Vignette

(Public Company; 501-1000 employees; VIGN; Computer Software industry)

April 2008 — December 2008 (9 months)

Owned go-to-market strategy for Transactional Content Management solutions within Vignette. Developed messaging and positioning for overall solution set and responsible for creating vertical market positioning.
VP Products and Marketing

HostBridge Technology

(Computer Software industry)

June 2004 — April 2008 (3 years 11 months)

Provided marketing leadership and built a profitable, Inc. 5000 company that delivers information integration solutions to Fortune 1000 and Global 2000 organizations. Developed marketing strategy, tactics, and budgets to allow a small company to succeed against well-established solution providers.

• Negotiated exclusive sponsorships of marketing vehicles to block out competitors and reinforce brand identity with core audiences.
• Created demand generation programs to targeted audiences that tripled leads in one year and reduced cost per lead 50%.
• Managed campaigns and leads using Salesforce.com, Campaigner Pro, and Eloqua.
• Increased visibility and awareness within press and analyst communities by developing personal relationships.
• Coordinated product launches for new products and new versions of existing products.
• Managed marketing campaign planning and execution, including trade shows, online promotions, and webinars.
Director of Product Marketing

HostBridge Technology

(Privately Held; Computer Software industry)

April 2001 — June 2004 (3 years 3 months)

Recognized the need to integrate legacy applications with web-based interfaces and co-founded a software company to solve complex mainframe integration problems. Developed messaging and positioning to educate target audiences and establish credibility for our first-to-market solutions.

• Defined market value of the new company and product within the business plan that secured first and second rounds of funding.
• Provided sales support by developing clear, focused marketing content, including the corporate web site, print and online documentation, case studies, brochures, and white papers.
• Designed lead generation programs based on white paper and case study promotions.
• Developed online product demonstrations using WebEx to qualify leads and establish direct, interactive communication with prospects.
Content Manager

Tonic Software

(Privately Held; Design industry)

March 2000 — March 2001 (1 year 1 month)

Recognized the need to monitor and manage web applications and helped launch a start-up that was first-to-market in the Web Applications Management marketplace. Awarded Computer World’s “Top Emerging Companies To Watch”, The Upside’s 100 and Fortune Magazine’s “8 e-Business Innovations You Can’t Live Without”.

• Managed content creation in both development and marketing, including case studies, white papers, and online content.
• Defined the market value of a new product and company within the business plan that secured $28 million in venture capitalist funding.
• Positioned the company as a category of one within a new Web Applications Management market space through clear product and company messaging.
• Developed the justification for a second line of business through a hosted monitoring and management solution as an application service provider (ASP).
Corporate Web Site Manager

Esker (formerly Teubner and Associates, Inc.)

(Public Company; ESK; Computer Software industry)

April 1993 — April 2000 (7 years 1 month)

Teubner and Associates was a successful software development company that made the INC 500 “Fastest Growing Private Company” award winner three years in a row.

• Led the design, development, and management of a corporate web site and grew it to become the top lead generation tool within the company.
• Created content management system based on Perl and MySQL.
• Managed writers and graphics artists to create a corporate web site.
• Mapped web site architecture to product life cycles and marketing initiatives.
• Integrated new web sites into a single corporate site following mergers and acquisitions.

Michael Wilson’s Education

Oklahoma State University

M.A. , English, Technical Writing , August 1989 — December 1996
The University of Texas at Austin

B.A. , English, Physics , 1984 — 1988