Michael Henry

CEO at Outrigger Media

Location
Greater New York City Area
Industry
Marketing and Advertising
Previous
  1. Veoh Networks,
  2. Dow Jones & Company,
  3. The Wall Street Journal Online
Education
  1. Bucknell University
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Background

Summary

Mike Henry is a leader in the digital evolution of brand advertising and CEO of Outrigger Media. He founded Outrigger in 2009 and has since built the company into the definitive source of content and quality metrics for native online video. Through its OpenSlate analytics platform, Outrigger today measures all ad-supported content on YouTube and helps blue-chip brands develop and execute successful media and marketing campaigns on the site. Mike previously led digital ad sales at The Wall Street Journal and was the Chief Revenue Officer at Veoh, a pioneer in native digital video monetization.

Mike studied Economics at Bucknell University and lives in New York City with his wife and two children.

Specialties: Digital Media, Sales, Marketing, Data, Content and Commerce, Online Video, Advertising, Online Advertising, Digital Media, Ad Networks, Ad Targeting, Behavioral Targeting, Premium Video, Internet Television, Venture Capital, Interactive, Sales Leadership, Online Media Buying, Social Media, Sales Management, Executive Leadership, Business News, Business Development, Sales Strategy, P&L, VC, Ad Technology, Senior Executive

Skills

  • Online Advertising
  • Digital Media
  • Product Development
  • Online Video Marketing
  • Sales Management
  • Digital Media Sales
  • Advertising Sales
  • Public Speaking
  • YouTube
  • Marketing Research
  • Content Development
  • Branded Content
  • Advertising
  • Analytics
  • Business Development
  • Digital Marketing
  • Digital Strategy
  • Entrepreneurship
  • Marketing Strategy
  • Social Media
  • Strategy
  • See 6+  See less

Experience

CEO

Outrigger Media
– Present (5 years 9 months)

Outrigger Media develops products and services for the online video ecosystem. The company’s focus on metrics to find and value content in the native digital video space led to the development of OpenSlate, a marketplace platform connecting brand advertisers and professional video content at scale. For more information, visit http://www.OutriggerMedia.com. To learn more about 100,000+ professionally produced content channels on YouTube, visit www.OpenSlateStudios.com.

SVP Sales

Veoh Networks
(1 year 2 months)

VP, Integrated Solutions

Dow Jones & Company
(1 year 8 months)

VP, Sales and Marketing

Dow Jones Online
(5 years 9 months)

Eastern Region Manager, WSJ.com

The Wall Street Journal Online
(3 years 3 months)

VP, Sales

International Business Magazine
(2 years 4 months)

Education

Additional Info

  1. Interests

    • My Kids,
    • Music,
    • Food,
    • Cooking,
    • Flying Airplanes,
    • Photography,
    • Catching Fish (on Dry Flies)
  2. Personal Details

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