Michael Hopps

Michael Hopps

Social Media Specialist

Location
San Jose, California (San Francisco Bay Area)
Industry
Information Technology and Services

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Michael Hopps's Overview

Current
Past

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Education
  • University of Michigan - Stephen M. Ross School of Business
  • University of Michigan
Recommendations

4 people have recommended Michael

Connections

500+ connections

Websites

Michael Hopps' Summary

I am an avid learner and team player.

I am passionate about data analysis, web marketing, new internet services, e-sustainability, and digital trends in emerging markets. I have experience in working with the following tools: Radian6, Crimson Hexagon, Google Analytics, Compete.com, AdWords, Sprinklr, SimplyMeasured, and eMarketer.com.

I am recognized for two research papers driven by design thinking, referenced in detail below:
- Sustainability 2.0 Study - University Sustainability Engagement in the Social Web, April 2013
- Systematic Service Innovation in Organizations: EDCI – A Template for Human-Centered Design of E-Services, January 2012

Michael Hopps' Experience

Specialist, Social Media Marketing

Cisco Systems

Public Company; 10,001+ employees; CSCO; Computer Networking industry

September 2011 – Present (1 year 9 months) San Jose, CA

Social Media Listening:
- Collaborate daily with innovative-thinking teammates to develop leading B2B social media listening techniques and centers globally
- Attended London, UK during the 2012 Olympics to hire and train analysts for the onsite London Social Media Listening team, focusing on customer sentiment and competitor ambush identification. Collaborating with Cisco social data experts from 13 countries and our core USA team, we analyzed English and Chinese data in real time, and 8 additional languages weekly. The multilingual social listening effort was recognized by the Forrester Research Groundswell Award:
http://groundswelldiscussion.com/groundswell/awards2012/detail.php?id=870

Social Demand Generation:
- Partner with market intelligence and other data science teams to transform social data into actionable sales and demand generation for Cisco

Learn more about my involvement in Social Media Listening at Cisco:
http://blogs.cisco.com/socialmedia/new-cisco-social-media-listening-center-ciscolistens/
http://blogs.cisco.com/socialmedia/smlctour-ebc/

Czech Web Marketing Agency Intern

Sova Net, s.r.o.

Privately Held; 11-50 employees; Marketing and Advertising industry

June 2011 – July 2011 (2 months) Brno, Czech Republic

- Examined Eastern European vs. Western European/USA trends in social media marketing, ultimately providing branding recommendations to company for attracting new clients

- Backpacked Central Europe on weekends, visiting cities throughout Hungary, Austria, and Czech Republic

Online Sales

Google

Public Company; 10,001+ employees; GOOG; Internet industry

June 2010 – August 2010 (3 months) Ann Arbor, MI

- Conducted Mobile AdWords campaign analysis for Google automotive advertising sales team

President

Michigan Toastmasters

Educational Institution; 10,001+ employees; Higher Education industry

April 2009 – April 2010 (1 year 1 month)

- Focused on expanding club membership through social media campaigning, in addition to traditional on-campus marketing channels

E-Marketing Consultant

Bluengine Consulting

Nonprofit; 11-50 employees; Management Consulting industry

June 2009 – August 2009 (3 months)

- Pro bono project for client GreenovationTV, LLC
- Combined Google Analytics reports with manual social media channel analysis to conduct what would later become "social listening" :)

Michael Hopps' Projects

Michael Hopps' Education

University of Michigan - Stephen M. Ross School of Business

BBA, Business Information Technology & Marketing

Activities and Societies: Ross Undergraduate Hispanic and Latin Society, Michigan Toastmasters, BBA Marketing Club

University of Michigan

Michael Hopps' Additional Information

Websites:
Interests:

Latin America, Europe, mangoes, spicy foods, mobile, internet services, design thinking, web marketing, informatics, sunny weather, hiking, tennis

Groups and Associations:

Silicon Valley Enterprise Social Media Council

Honors and Awards:

Professional:
• Forrester Research Groundswell Award - Cisco London 2012 Olympics Cisco SMLC, a global social listening effort across 13 countries and 10 languages
• Ingenuity Award at Cisco - Awarded to our social listening team by the Chief Marketing Officer, 2011
• Hall of Fame honor at Cisco - Awarded to our social listening team by the VP Digital Marketing, 2011
• Google AdWords Fundamentals Exam, 2010
• Google Analytics IQ Certification, 2009

Academic:
• U-M BBA Diploma with Distinction
• Full-tuition 4 year academic scholarship
• Google BOLD program academic scholarship

Michael Hopps' Organizations

  • LEB Toastmasters International

    Member, Communication Leadership Manual
    • April 2013 to Present

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